WHAT COMES IN AFFECTS WHAT GOES - Western Association … · WHAT COMES IN AFFECTS WHAT GOES OUT...
Transcript of WHAT COMES IN AFFECTS WHAT GOES - Western Association … · WHAT COMES IN AFFECTS WHAT GOES OUT...
WHAT COMES IN AFFECTS WHAT GOES OUT
Exploring the impact of Independent School
Qualities and Admission Policies on College Results
PRESENTERS
• Tamar Adegbile, Director of College Counseling, Cate School
• Rhody Davis, Director of College Counseling,
Viewpoint School • Emmi Harward, Director of College Counseling,
The Bishop's School • Jeff Morrow, Director of College Counseling,
Oaks Christian School
HOW DO SCHOOLS’ ENTRY POINTS
STRUCTURE CULTURE
IMPACT COLLEGE OUTCOMES?
Revenue: Meet or increase gross
tuition revenue.
Prestige:
Best fit High-impact students
High-impact parents
Access
(Discounting): Meet/inc. net tuition
revenue.
Strategically deploy FA$.
Balance T.R. demand.
Attributes:
Gender Diversity
Sibs/new/ employee children
Feeders
Diff grades
SEM: STRATEGIC ENROLLMENT MANAGEMENT
HIT THIS: WHILE ALSO DOING THIS:
CONTROL FOR SIZE
CONTROL FOR MISSION FIT (STUDENT CHARACTERISTICS)
BALANCE MARKET REALITIES (UNEVEN DEMAND FOR SEATS)
SEM: STRATEGIC ENROLLMENT MANAGEMENT
Mission Mission
Margin
Margin
Discounting
Revenue
Students & Parents: Fit/Impact
Students: Fit/Attributes
Selectivity = More Mission Focused Selectivity = More Margin Focused
FIRST QUINTILE
6
8
10
Entry Point
Upper School Middle School Lower School
FIFTH QUINTILE
Entry Point
Upper School Middle School Lower School