What CEOs want from CDOs and how to deliver on it
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Cortnie Abercrombie Emerging Roles Leader, IBM @cortnie_cdo, #ibmcdo [email protected] What CEOs want from CDOs and how to deliver on it
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Transcript of What CEOs want from CDOs and how to deliver on it
Cortnie Abercrombie
Emerging Roles Leader, IBM
@cortnie_cdo, #ibmcdo
What CEOs
want from CDOs and how to deliver on it
© 2016 IBM
What do CEOs want?
March
20162
Data Governance
Perfectly clean data
that everyone is using
© 2016 IBM
CEOs want innovation
March
20163
Seek new
revenue models
Be first
to market
Embrace
Agility
Explore new
delivery channels
Experiment somewhat
or extensively
Source: “Redefining Competition – The CEO perspective”, IBM Institute for Business Value, December 2015,
http://www-935.ibm.com/services/c-suite/study/studies/ceo-study/; *Torchbearers are innovators and financial outperformers.
© 2016 IBM
Cognitive
Computing
User-based
Mobile Solutions
CEOs see two technologies
as the driving force
CEOs believe these will
revolutionize business in 3 to 5 years
Source: “Redefining Competition – The CEO perspective”, IBM Institute for Business Value, December 2015,
http://www-935.ibm.com/services/c-suite/study/studies/ceo-study/; *Torchbearers are innovators and financial outperformers.
© 2016 IBM
“The surprising game changer
While Under Armour's core strategy largely remains the same, Under
Armour CFO Brad Dickerson highlighted one key difference that enabled
the acceleration: connected fitness.”
http://www.fool.com/investing/general/2015/10/17/the-surprising-way-under-armour-plans-to-double-re.aspx
Here’s an example ripped straight from headlines
© 2016 IBM
Five pre-requisites for innovation
from CEOs & CDOs
1. CEO-down: clear goals, ongoing support, resources
2. Bottom-up: innovative ideas and engagement from
business SMEs
3. Fast fail culture (facilitated)
4. Agile, design-thinking teams:
IT + LOB + Data Science + App Dev
5. Data science teams
© 2016 IBM
CDO journey to innovationibm.biz/CDOLookBook
Raw data exploration
Analytics discovery
Value-added data
Understand
Improve: Efficiency/cost
Grow: Customers/Sales
Business models
Customer experiences
Product development
Market
innovator
Data
integratorBusiness
optimizer
Data Value Chain
© 2016 IBM8
Understand & benchmark
Efficiency & cost reduction
Growth opportunities
New customer
experiences
Business optimizer
Value-added
data deliveryAnalytics
discovery
Raw data
exploration
New product
development
New business
models
Market Innovator
Data Integrator
Data integrator underpins all. Innovation
can start ASAP with raw data.
© 2016 IBM
Org alignment using federated op model
CEO
Business
Units
Risk
Compliance
Operations,
Marketing,
Finance
Data
Gov.
• Data models
• Master data
• Reference
data
• Data
quality
• Data
policy
• Data
acquisition
• Comms
• Stakeholder
relations &
education
Data
Technology
Platforms
Partner
• Data scientists
• Data engineers
• Data-driven
application developers
• Visualizers / storytellers
Chief
Data
Officer
Data
Arch.
Data
Strategy
Data
Innovation
CIO
• Business
Analysts
Analytics
Enterprise
Data
Governance
Council
(Executive)
Enterprise
Data
Governance
Council
(Working)
Enterprise
Data
Governance
Stewards
Business
Stake-
holders
(Working)
Analytics
Community
Data
Comm-
unities
Chief
Digital
Officer
Mobile/
Digital
Apps
Partner
© 2016 IBM
Where does Cognitive play in all this?
The Cognitive Pillars
10
© 2016 IBM
Cognitive enables sense and respond
11
Raw data exploration
Analytics discovery
Value-added data
Benchmark
Efficiency/cost
Growth opportunities
Business models
Customer experiences
Product development
Market
innovator
Data
integratorBusiness
optimizer
© 2016 IBM12
ibm.biz/CDOlookbook
Schedule a complementary
CDO workshop or pilot
Cognitive workshops
© 2016 IBM
Cognitive enables sense and respond(With samples of offerings, not an exhaustive list)
13
Raw data exploration
Analytics discovery
Value-added data
Benchmark
Efficiency/cost
Growth opportunities
Business models
Customer experiences
Product development
Market
innovator
Data
integratorBusiness
optimizer
Watson Explorer
Watson Analytics
City Analytics Watson
Engagement Advisor
Watson Discovery Advisor
Watson HealthWatson Developer
Cloud
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