What Can't We Measure in a Quantified World? (TEDxBergen 2014)
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Transcript of What Can't We Measure in a Quantified World? (TEDxBergen 2014)
What can’t we measure in a quantified world?
Jill Walker RettbergProfessor of Digital Culture, University of Bergen
TEDxBergen, October 4, 2014
Social media marketing strategist at Bergen Chamber of Commerce, Nov 28, 2013
The wonderful thing about digital media is you can
measure it.
Sunday at home with the kids.
Monday at work.
Tuesday - walked to work, used standing desk, more aware of not
just sitting still.
(this isn’t new)
Benjamin Franklin’s virtues:Temperance,
Silence, Order, Resolution, Frugality, Industry, Sincerity,
Justice, Moderation, Cleanliness, Chastity, Tranquility, Humility
We bring up our children to expect detailed tracking
http://youtub.blogg.no/1253879937_anmerkninger_ordfrern.html
“Photographed images do not seem to be statements about the world so much as
pieces of it, miniatures of reality that anyone can
make or acquire.”
Susan Sontag, On Photography, 1973
Image: (CC) Greg Peverill-Conti https://www.flickr.com/photos/gregpc/8709429483
Dataism is a widespread belief in the objective quantification and
potential tracking of all kinds of human behavior and sociality
through online media technologies.
José van DijckProfessor of Media Studies University of Amsterdam
digital traces
(cc) Greg Wass https://www.flickr.com/photos/gregorywass/13104114915/
Johanna Drucker on subjective visualisations.
Johanna Drucker on subjective visualisations.
Marwick, Status Update, page 12.
In the early twentieth century, the technology of public schooling was designed to regulate children to work in factories: children were trained to respond to bells, walk in lines, and perform repetitive tasks. (..) Web 2.0 technologies function similarly, teaching their users to be good corporate citizens in the postindustrial, post-union world by harnessing marketing techniques to boost attention and visibility.
What about the things we cannot
measure?
“You need to measure everything, make adjustments,
measure again.”
Social media marketing strategist at Bergen Chamber of Commerce, Nov 28, 2013
There are some things we cannot measure.
Measurements don’t give the whole picture? Then measure more. Put up more weather
stations. Get more data to create a more complete picture.
Anders Brenna (@abrenna) to Bergen Chamber of Commerce, 28 Nov 2013.
So what should we add?
@jilltxt