What can medical education learn from Facebook & Netflix? 15_Shiv Gaglani_1.pdf · • USMLE Step 1...
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What can medical education learn from Facebook & Netflix? Shiv Gaglani, MBA Co-founder, Osmosis.org 9 th AMEA Symposium December 15, 2017
Transcript of What can medical education learn from Facebook & Netflix? 15_Shiv Gaglani_1.pdf · • USMLE Step 1...
What can medical education learn from Facebook & Netflix?Shiv Gaglani, MBACo-founder, Osmosis.org
9th AMEA SymposiumDecember 15, 2017
For an interactive demo…
• Google Play:• “Osmosis Med”
• iOS:• “Osmosis.org”
Objectives
•Delineate trends in medical and health education such as continuous formative assessment for lifelong learning.
•Describe how technology companies such as Facebook, Netflix, and Amazon engage their users effectively.
•Apply the above principles to your own work in the field of health professions education.
Background
COLLEGE
UME
GME
CME
Continuously learning health system
Desirable qualities in health education
• Measure success in terms of patient outcomes,
• Be contextualized to one’s practice,
• Avoid unnecessary burden on clinicians and their patients,
• Incorporate engaging and user-friendly design,
• Ground itself in evidence-based education.
Evidence-based education
Testing Effect (Tullis et al 2013)
B = MAT (Fogg et al 2010)
Spaced Repetition (Karpicke et al 2011)
Social Learning (O’Donnell et al 2013)
Adaptive Systems (Jones et al 2012)
Associative Memory (James et al 2004)
p. 240
These resources can be accessed at
osmosis.org
Back to the lecture hall…
A sobering realization
Learning by Osmosis
Lessons from Silicon Valley• Many tech companies are
optimized for engagement, with metrics of success including:
• Daily/Monthly Active Users (DAUs/MAUs)
• Session numbers & duration• Viral growth rate
• Techniques include:
• User experience design• Behavior change
Mini CasesEngagement Activity Products
• Ad Retargeting
• Focused Updates
• Recommendation Engine
• Crowdsourcing
• Gamification
• Video
Case 1: Ad Retargeting
“Ed Retargeting”
Preview on August 30th
Review on September 1st
“Ed Retargeting” Tracking
Health professions examsLi
felo
ng T
estin
g
How many multiple choice questions have you answered throughout your career?
Example: Emergency Medicine Physician• Summative exams
• MCAT - 230 Questions• USMLE Step 1 - 280 questions• USMLE Step 2CK – 350 questions• USMLE Step 3 - 413 questions• EM In-Training Exam – 225 questions• ABEM Initial Certification – 305 questions• ConCert Exam – 205 questions• Total – 2,008 questions• (Sense of Achievement - Priceless)
• Formative exams• Practice Question Banks: 4x
10,000+MCQs
Case 2: Focused Updates
Automated Knowledge Updates
Case 3: Recommendation Engine
Relevant educational content
Case 4: Crowdsourcing
Learner-generated content
6,300students
5.4mitems
created
300,000documents
11.5mslides
Case 5: Gamification
Competitive Dynamics
Case 6: Video
400+videos
30m+views
AMEA Member Country Subscribers Views
(thousands)Total 241,527 17,440Australia 9,049 812Bangladesh 3,788 188Cambodia 768 44Canada 10,175 857China 214 8Georgia 820 53Hong Kong 2,009 111India 60,548 3,862Indonesia 9,307 574Iran 111 2Japan 898 76Kazakhstan 490 23Laos 34 3Malaysia 6,950 478Mongolia 358 20
AMEA Member Country Subscribers Views
(thousands)Myanmar 217 16Nepal 3,548 214Netherlands 2,148 202Pakistan 10,796 690Philippines 10,619 898Saudi Arabia 12,759 616Singapore 2,012 155South Africa 3,078 283South Korea 3,281 145Sri Lanka 971 77Taiwan 3,035 129Thailand 4,131 187United Arab Emirates 2,097 151United States 72,848 6,418Vietnam 4,468 148
• Dentistry
• Medical
• Nursing
• Patients
• Pharmacy
• Physician
Assistant
• Veterinary
• 3 million+ views per month
• Translated into 20+ languages
• 25+ sponsoring institutions
• Promotes the organizational brand
• Contributes to faculty advancement
• Appeals to students, clinicians, and patients
Mini CasesEngagement Activity Products
• Ad Retargeting
• Focused Updates
• Recommendation Engine
• Crowdsourcing
• Gamification
• Video
Results
2400% 3800%
Results
Results
Data-Driven
• 500,000+ Health Professional Students from 1,000+ Institutions in 200 Countries
• 300,000 Curricular Documents (11.5 Million Slides & Pages)
• 50 Million Items Answered & 5.4 Million Items Created
• 30 Million Views & 110 Million Watch Minutes
Summary
• We are aiming to create an evidence-based, continuously learning health system
• To this end, we should consider emulating some of the tools & strategies tech companies use to improve user engagement and ultimately outcomes
Contact Information• If you are interested in:– Video development– Translation– Research opportunities– Improving student performance– Faculty development
Contact [email protected]
