What Can Event Marketers Learn from the Craft Beer Industry?
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21-Oct-2014 -
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Transcript of What Can Event Marketers Learn from the Craft Beer Industry?
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What Can Event Marketers
Learn from the
Craft Beer Industry?
What Can Event Marketers
Learn from the
Craft Beer Industry?
![Page 2: What Can Event Marketers Learn from the Craft Beer Industry?](https://reader033.fdocuments.in/reader033/viewer/2022051512/54469de7b1af9fe33a8b4644/html5/thumbnails/2.jpg)
A “6-pack” of
lessons event
marketers can
glean from the
highly successful
craft beer
industry.
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Focus on Quality Craft beer quality is outstanding—due to ingredients used,
care in crafting the product, and pride in label design.
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Event Marketing Takeaway:
Concentrate on
the level of care
and pride you and
your team have in
the program
elements in your
mix!
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Craft beer names conjure vibrant images and tingle the
taste buds on their own, reflecting humor and good times.
Names Mean A Lot!
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Depending on
your program and
audience, will
something a little
out of the ordinary
grab more
attention?
Event Marketing Takeaway:
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Brewers use social media to grow their audience and build
excitement, offering many options and taste sensations.
Build Excitement
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Are you building
buzz and loyalty
with a multi-level
strategy?
Event Marketing Takeaway:
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There are real artists behind craft beer artwork: from the
labels, to websites, to social media marketing efforts.
The Packaging Matters
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We live in a very
visual world now.
Invest time and
creativity in eye-
catching visuals that
increase awareness
and relevance.
Event Marketing Takeaway:
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Go beyond the 6-pack: grab a 4-pack of delightful brew,
or get a refillable growler at your local taproom.
Spice It Up With Variety
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Is it time to offer
a new variety in
the types and
component
elements of your
event and exhibit
programs?
Event Marketing Takeaway:
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Social media has changed what we do as both marketers
and consumers. Brewers are putting a very human face on
their businesses, and the consumer is responding.
Be Human! (Human With Beer, That Is)
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Event Marketing Takeaway:
Don’t overestimate
brand loyalty, or
underestimate the
importance of face-
to-face, human
connections.
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RJ Coleman, Account Executive
About The Author
@ColemanRJ
/rjcoleman
Connect with me!