What can creativity do?
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WHAT CAN CREATIVITY DO?
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Some inspiration from Desi
Transcript of What can creativity do?
What cancreativity do?
di 2011: themes
returning to design basicsthe global recession has seen a huge shift in many people’s value systems throughout the world, and that ripple effect can be seen unfolding in the de-sign world.
design for social change“Let’s collaborate to create a better future, by design.” - ravi naidoo
Sub themes
1. 3rd world identity2. a touch of innocent curiosity3. economy of design4. digital innovation
1. 3rd world identity:
design that draws fromand preserves traditional culture
Francis Kéré an architect from Burkina Faso whose work promotes sustainable architecture in africa through:- adapting technology from the industrialised world, - considering climatic conditions and using local materials- with focus on education.
“i am like a bridge, i live and work in Berlin and europe, but bring technology home.”
“the biggest challenge, is illiteracy.” Kere has to rely on drawings, scale models and, most importantly, prac-tical demonstrations, but when the message hits home, the community embraces the process.
GooSeBUMP MoMent:
Without means to lay a basic screed, the floors have to be beaten into place with wooden paddles. discor-dant beating slowly finds a rhythm, and women start hitting the floor in unison. this rhythmic motion and sound find a voice and the women break out in song.resourcefulness fused with ubuntu, african style.
carla Fernandez
“indigenous Mexican creativity is an endangered species.”
carla set up tailoring workshops which use traditional design as an opportuni-ty to increase literacy and education in local communities.
Using these traditional techniques and forms as a basis, she has put together her own clothing line, called taller Flora, which works in collaboration with ar-tisan women so that they also have an input into the design process.
ready to wear, street wear, children’s clothing & school uniforms
co-creating with indigenous communities.
Laduma ngxokolo Port elizabeth-based knitwear designer.
his colourful collection is inspired by traditional african Xhosa beadwork.
this mohair and merino wool jersey forms part of “the colourful World of the Xhosa culture” range, which comprises men’s knitwear that is inspired by traditional Xhosa beadwork. the collection won the South african Society of dyers and colourists design competition, which earned it a place in the London competition, where it was awarded first prize internationally for the competition.
2. a touch of innocent curiosity
alberto alessi
alberto alessi is president and head of marketing strategy, communication and design management of alessi Spa, one of the world’s most famous smallobjects design companies.
What drives him is a deep passion for design that stems from a curiosity with the world.
theory of the borderline:
“We work on line between area of possible, and the area of not-possible. this line is hard to find. you can only find it by using your intuition, and taking risks.
if, as a design focussed company, you can live on the borderline between the possible and the impos-sible, you can be very successful.”
“a true work of design must be able to move people, to convey feelings, to trigger memories and to go against the grain. our goal is to conjure up images in people’s minds, which make them a bit happier and introduce a touch of trancendence in their lives. in these terms, design has tremendous potential.”
- alberto alessi
Poetry, form & function
the Sapper Kitchen Kettle
as the water starts boiling produces a melody, not just a noise, the melo-dy of a steamboat whistle; to remind the designer of his childhood in Germany and the village in which he lived that had a river on which a steamboat passed.
“our role is to mediate continually between the most advanced and stimulating expressions of inter-national creativite culture (on the one hand) and the public’s requirements and dreams (the so called marketplace) on the other.”
3. economy of design
Bibliotheque design Bibliothèque, headed by tim Beard, Jonathon Jeffrey and Mason Wells, has been producing captivating design solutions since 2003. Boasting nike, adi-das, Sony, Motorola, Missy elliot, the design Museum, the Barbican Gallery, nokia and the British Library among their clients.
Subtle and minimalist, their work has been described as “a cache of cleanly executed and highly considered project work”.
Making a virtue of the variations in image quality, supplied photography was subjected to an array of graphic treatments bringing cohesion to a wide range of printed materials.
Minimal, enigmatic, elegant
economical a simple and direct visual language.
d&ad awards dinner
yeS / noBibliotheque were commissioned to design and art direct the 2010 awards cer-emony and dinner.
conceptually based on the decisive nature of the judging criteria, there is no grey area, is the entry in or is it out? is it a ‘yes’ or a ‘no’?
4. digital innovation
robert Wong
creative director of Google creative Labs
Born chinese, grew up dutch, was canadian, and is now american.
While practicing accounting in toronto, he woke up one day, flew to new york, and became a graphic designer instead.
What is Google?
What is Google?
the largest number – more than all the stars, grains of sand and molecules – in the universe.
Google organises the world’s informationand makes it accessible.
“happy wife = happy life.”
Formula for a happy marriage – and success.
Wong’s formula that he applies to life and work:
5:15 good interactions for every 1 negative interaction.
in short, exceed expectations.
S! = em + crSurprise = empathy + creativity
Google Maps - Favourite Placeshundreds of local experts from around the world were invited to create personalized Google Maps of places in their favorite cities. Participants include al Gore, tony hawk, diane von Furstenberg and Moby. they also chose to feature 13 cities across the globe.
“the biggest challenge at Google is, “am i thinking big enough?”
“do epic shit that matters.”
