What Can a Super Bowl Ad Buy You in Content?
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CONTENT MARKETING MATH: How Much Content You Can Get For the Cost of One Super Bowl Ad?
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Even fully designed and proofed, that would still be enough for one white paper, every day, for the next 2 years
remember:While the business goals of content marketing and traditional advertising are often different,
the content you create can be leveraged tohave a much longer shelf life than
traditional ad space.
For more information on the math behind these equations, read Joe Pulizzi’s recent LinkedIn post:
What Can a Super Bowl Ad Buy You in Content?
Want to see more content marketing plays?View the Content Marketing Institute’s
Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers.