What brilliant marketing looks like!
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What Brilliant Marketing Looks Like No Wisdom, just a View @iBasSmit Aug 2013
description
The story of Power Branding shared via great Brand Manifestations around the world!
Transcript of What brilliant marketing looks like!
What Brilliant Marketing Looks Like No Wisdom, just a View
@iBasSmit Aug 2013
Why to Bother…
Why to Bother…
… because it claims a bigger piece of the BRAIN DOMAIN!
Why to Bother…
… because it claims a bigger piece of the BRAIN DOMAIN!
Or in CMI terms: “it increases BRAND EQUITY”
Why to Bother…
… because it claims a bigger piece of the BRAIN DOMAIN!
Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’
Why to Bother…
… because it claims a bigger piece of the BRAIN DOMAIN!
Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’ Or in kids language:
Why to Bother…
… because it claims a bigger piece of the BRAIN DOMAIN!
Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’ Or in kids language:
“I simply like it more”
What makes Marketing brilliant? Viewed from different perspectives, without being complete…
CONSISTENCY
DESIR
AB
ILITY
SIMPLICITY
BRAVE While being true to your DNA
DIFFERENTIATION
SIN
GLE
M
IND
EDN
ESS
HAVING
VIEW
BEING REVOLUTIONARY
BR
AN
D
EXP
ERIEN
CE
EYE
DETAIL
DEMOCRATIZATION
FUNCTIONAL EM
OTIO
NA
L
SPIRITUAL
CURIOSITY
ABILITY TO SEE WHAT OTHERS DON’T SEE [YET]
Njoy your journey!
