More marketing budgets are being spent on content generation, and so much of it is fake, off-putting, or worse, off-brand.

Content is createdby documentingexperience

This presentation is for everyone.

We live by creating content and responding to the content. This applied to jobs, relationships, and life goals.

And all of the other things.

Chris Gostling, Momentum Visual Inc.

“Content is king.”William Henry "Bill" Gates III

Content is being created every moment of every day, everywhere.

Consumers have become “seekers of content”

So what are we seeking?

Think of the game“20 Questions” or the challenges of gettingthe results we requestfrom a search engine

Quality content is developed from askingrelevant questions

What makes someoneask relevant questionsvs. irrelevant questions?

Relevancy is an adjective that means “closely connected or appropriate to the matter at hand”

Making strategic decisions requires having the best content which comes from asking better questions. Understanding as much of the situation as possible allows for the opportunity for more relevant questions to be asked.

So both strategy and contentstart at the same place, like the chicken and the egg

The real answer tothe question of

“Which comes first?...”

“The question comes first.”

We live by responding to the content in our lives. When we are unfulfilled, or confused, or uninspired, as opposed to starting with suspected personal shortcomings, we can start by asking better questions.

everythingwithpurpose.com