What Are We Actually Doing This Week?
description
Transcript of What Are We Actually Doing This Week?
What Are We Actually Doing This Week?
Deepen the local Hawaiian experience for visitors.
empathize: what?
When you feel what the other person is feeling.
When you can mirror their expression, their opinions, and their hopes.
empathize: what?
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empathize: why?
Look for needs that are meaningful to THEM, not to you.
to discover people’s expressed and latent needs so that you can meet them through your design solutions.
empathize: why?
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empathize: how?
without judgmentwith a beginner’s eyeswith curiosityoptimisticallyrespectfully
immerse
observe
engage
empathize: how?
immerse yourself in the situations and experiences your
user has
immerse
observe
engage
empathize: how?
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observe what your user is doing,how s/he is doing it,
and what prompted the behavior
immerse
observe
engage
empathize: how?
what is this person (or persons) doing?Notice what is happening both with the person and the context he/she is functioning within.
how are they doing it? pretend you are describing the picture to someone not looking at it.
why are they doing it this way? take a guess. start to form a story. then ask.
what :: how :: why
1. seek stories
2. talk about feelings
3. ask “why”
empathize: how?
1. Thinking you are a user and can design from your experience
2. Asking your user to design for you
empathize is NOT:
1. seek stories
2. talk about feelings
3. ask “why”
4. capture your findings
empathize: how?