What are the risks involved in using 'Social Celebrities as brand advocates?Benefits Risks

Social Celebrities generate potential customers

-Influence may be temporary or fluctuating -Influencers can also be captured by your competitors-Be careful to the human side we can not control

Cheap advertising - Rewards can be considered as corruption = loss of trust from followers

Turn others in influencers - If you loose trust of your influencer you can loose all his community

Can improve both your image and increase your sales

-But can also have the opposite effect- no guaranty of results

Tools are sophisticated enough to be able to target them efficiently

- Influencers can « cheat » by playing with variables

Fast way to get results -If results are negative, it takes time and efforts to reestablish a positive image