What are the major trends with marketing intermediaries?

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What are the major trends with marketing intermediaries? Monarch Lakhanpal NIT Jalandhar

Transcript of What are the major trends with marketing intermediaries?

What are the major trends with marketing intermediaries?

Monarch Lakhanpal

NIT Jalandhar

New Retail forms and combination:Book stores with coffee shops and petrol

pumps with food stores

Stores selling same type of product- Intertype competition

Global profile of major retailers

Some examples: WALMART , GAP , DELHAIZE

Growth of shopper marketing

Influencing the customer at the time of buying

Trends in wholesaling

Trends In Logistics