What are the main stages in developing new products and services
What are the main stages in developing new product development process.pptx
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Transcript of What are the main stages in developing new product development process.pptx
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Main Stage
s in Devel
oping
New-Produc
ts & Servi
ces
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1. Managing the Development process : Ideas
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The new product development starts with the search for ideas
a.) Interacting with Various Groups
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b.) Using Creativity Generating Technique
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He introduced demand-first innovation and growth (DIG) framework which has three parts-
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1. The Demand Landscape
Use observational, anthropological and ethnographic method or consumer self reports to map consumer needs, wants and even beyond.
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Use conceptual lens and structural innovative-thinking tools to achieve market perspective from different angles.
2.
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3.
Think about how the new product can fit into customer’s lives and how it can distinguished from competitors.
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Ways to find
Great New-
Product
ideas
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Running Informal sessions with group of customers and company engineers and designers to discuss problems and needs.
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Allow time off for technical people to putter on their own pet projects.
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Make a customer brainstorming session a standard feature of plant tours.
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Survey your customers
Undertake ‘fly-on-the-wall or ‘camping out’ research with customers, as do Fluke and Hewlett-Packard
Have your technical and marketing people visit your suppliers’ lab and spend time with technical team – find out what’s new
Some other ways...
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Ways to Draw
NEW
IDEAS
FROM
YOUR
CUSTOME
RS
Ways to Draw
NEW
IDEAS
FROM
YOUR
CUSTOME
RS
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Ask Customers about their problems with your products.
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Ask Customers about their
dream projects
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Observe how
customers are using
your products
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Encourage or challenge your customers to change or improve your product
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Interacting with
Customers
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Study Competitors –
by researching the
products and services
of competitors and
other companies
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Adopting Creativity Technique
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1.) Attribute Listing
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2.)
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Forced Relationships – List several ideas and consider each in relationship to each of the other.
Morphological Analysis – Start with a problem and think of dimensions. By listing every possible combination, we can generate many new solutions.
Some other ways...
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Idea Screening -
Overall Probability Probability of Probability of Probability = of technical x commercialization x economicOf success completion given technical success given completion commercialization
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2. Managing the Development process : Concept to Strategy
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Product Positioning Map
Concept Development and Testing
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Brand-Positioning Map
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After Concept testing, researchers measure product dimensions by having Consumers respond to a set of questions
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2.) Need Level
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2.) Perceived Value
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Communicability and believability
Gap Level
Purchase Intention
User targets, purchase occasions, purchasing frequency
Some others are...
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Conjoint Analysis
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Marketing Strategy DevelopmentProduct Life-Cycle Sales
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Recap :
• Managing the Development Process – Ideas• Erich Joachimsthaler’s demand-first innovation & growth (DIG)• Ways to find Great New Product Ideas• Crowdsourcing• Ways to draw new Ideas from your Customers• Studying Competitors• Managing the Development Process – Concept to Strategy• Concept Development• Concept testing• Conjoint Analysis
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Credits :
www.pinterest.comwww.beinggeeks.comwww.dezignsmith.comwww.kingcontent.uswww.shadygrove.umd.eduwww.creativehive.comtoolpack.vlerick.comBlogs.salleurl.comwww.softwarethinktank.comMackelevationforum.comwww.lockergnome.comwww.terrehaute.in.govpiva25.hubpages.comwww.crowdsourcing.orgclaytonjohnston.comwww.business2community.comwww.inquiryinaction.comwww.askclash.comwww.traveldestinations.co.uk
www.bobbeethehater.blogspot.comwww.innosupport.netcuba.coventry.ac.ukcommons.wikimedia.orgwww.slideshare.netlib.znate.rudepositphotos.comwww.jbdon.comwww.maximumadvantage.comEasy-influence.com
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