What are the keys to effective internal marketing
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MANAGING A HOLISTIC MARKETING ORGANIZATION FOR THE LONG RUN KEYS TO EFFECTIVE INTERNAL MARKETING
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Transcript of What are the keys to effective internal marketing
FUNCTIONAL ORGANIZATION
MARKETING VP
MARKETING ADMINISTRATION
MANAGER
ADVERTISING AND SALES MANAGER
SALES MANAGERMARKETING RESEARCH MANAGER
NEW PRODUCTS MANAGER
*TYPES OF PRODUCT TEAMS
PM
APM
PA
PM
R
C
PM
R C S D E F
VERTICAL
PRODUCT
TEAM
TRIANGULAR PRODUCT
TEAM
HORIZONTAL PRODUCT TEAM
KEY:
PM: PRODUCT MANAGER
APM: ASSOCIATE PRODUCT MANAGER
PA: PRODUCT ASSISTANT
R: MARKET RESEARCHER\
C: COMMUNICATION SPECIALIST
S: SALES MANAGER
D: DISTRIBUTION SPECIALIST
F: FINANCE/ACCOUNTING SPECIALIST
E: ENGINEER
Role of CMO:
1.
COORDINATE WITH
COMPNAY’S INTERNAL
MARKETING ACTIVITIES
2.
COORDINATING MARKETING
WITH FINANCE,OPERATIONS
AND OTHE RFUNCTIONS