Designing and managing integrated

marketing channels

SHUBHAM VERMA

IIT GUWAHATI

What are the key issues with e-

commerce and m-commerce ?

E-commerce and m-commerceE-commerce uses a website to transact or facilitate the sales of product and services.

CONVENIENT

INFORMATIVE

PERSONALIZED

3 key aspects of transactions

that online market compete for :

1) Customer interaction with

website

2)Delivery

3)Ability to address problem

Success factors of e-commerceSolving the problem of social interaction in online

shopping

• Live Chat

• Avatars

• Privacy

• Security

• Blogs

How does B2B e-commerce has helped the customers ?They make markets more efficient by giving buyers great deal of information from :

1) Supplier Web sites

2) Infomediaries

3)Market Makers – third parties that link buyers and sellers

4)Customer communities – where buyers can swap stories about sellers

Brick and click companiesBrick and Click Companies are those which

sell through both at stores and online

3 strategies to to gain acceptance

from intermediaries to sell both

online and through intermediaries :

1) Order different brand or product

from internet

2) Offer online partner higher

commission

3)Order on site but have retailers

deliver the product

Coming up of SMARTPHONES

Million of Japanese teenagers carry NTT DoCoMo . They use them to

order goods . Each month the subscriber receives bill from NTT listing

the monthly subscriber fee , the usage fee , and cost of all transactions

Anywhere . Anytime

"These slides were created by Shubham Verma( IIT Guwahati ) as part of an internship done under the guidance of Prof. Sameer Mathur(www.IIMInternship.com)"