WHAT ARE THE DIFFERENT COMPONENTS OF ADVOCACY?

The advocates spread positive word-of-mouth recommendation about your

company brand and performance.

Some of the most popular components of advocacy are:

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• The main tenet of brand advocacy is to create your brand and build its reputation and extend its reach.

• Through positive word-of-mouth marketing, brand advocates spread good news about your business and products.

• This component of advocacy doesn’t focus so much on the sale of products and services as it does on building the company’s image and reputation, which in turn influences purchase.

• Brand advocates could be your employees, your customers or key industry influencers.

BRAND ADVOCACY

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CUSTOMER ADVOCACY

• Edelman’s trust barometer indicates that buyers, customers, and consumers would rather trust each other than trust information or sales talk from employees.

• Customer advocacy capitalizes on this and gets customers to become advocates for your company and share positive messages about the company.

• For this, companies need to demonstrate commitment to customers, which is naturally closely linked with customer service.

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EMPLOYEE ADVOCACY

• This is a component of advocacy that

actively engages employees to generate exposure for the company using their personal online assets.

• These assets, which are primarily social media platforms, can also extend to email, chat, forums, and discussion boards.

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SOCXO, the all in one advocacy marketing platform can transform your employees, customers and partners as

trusted brand advocates.

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Reach out to SOCXO team to learn how you can achieve the real benefits of running an advocacy marketing program for your business.

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