What are the differences in positioning and branding with a small business?
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Transcript of What are the differences in positioning and branding with a small business?
Positioning and Branding a
Small Business
How a New Business looks like
What they have ?
Plenty of Energy
But
Little Resources
What are they up against?
How will they Succeed?
By
Consistency
And Creativity !
Now some
Important
Guidelines to marketNewIdeas
Creatively conduct Low-cost marketing research.
By setting up Course projects at Local colleges and Universities to access the expertise ofboth students and professors
Focus on building
one or twostrong brands based on one or two
key associations.
Employ a well-integrated set of
Brand elements.
Enhance the Brand image and awareness by picking up memorable and meaningful brand elements
Create Buzz and a Loyal brand community
Leverage as many secondary associations as possible
Recap• Creative market research• Focus on a single brand• Brand elements• Create a buzz and loyalty• Leverage
Created by Sadhique K Kunhahamed, IIITD&M-K, during an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com
Thank You