What Are the Best Reputation Management Techniques?

WHAT ARE THE BEST REPUTATION MANAGEMENT TECHNIQUES?

One of the most interesting things to come out of the social media age for marketers is the range of new reputation management techniques. There was a time when brand managers were content to say that any publicity is good publicity.

More info on:http://goldcoast.streamshare.com.au/reputation-management-gold-coast/

http://goldcoast.streamshare.com.au/reputation-management-gold-coast/

Even if you were in the news because of a scandal, you did not need to worry because within a few days everyone would forget about the scandal itself, and all they would know is that they had heard your brand name in the news.



Those days are long gone thanks to the Internet. Today, bad news is archived, searchable, and recallable forever. In addition, normal consumers have the power to write about their experiences with a brand and share their thoughts good or bad, with anyone who will listen.



Reputation management is mainly a job for people who have experience in working with social media and web 2.0 properties. It involves responding to social media posts, blogs and reviews.



Reputation management does not involve censorship. It is never a good idea to try to censor content online because it almost always ends with a huge backlash from the community.



If you notice that there is negative content about your brand floating around online, then instead of trying to censor it, you should try to improve your brand some other way.



For example, you could register your brand name on all major web 2.0 properties and work to ensure that those websites sit at the top of the search engines when people look for your brand online.



In addition, encourage loyal customers to post reviews so that there is a steady stream of positive (but honest) reviews of your company appearing online. Do not, under any circumstances, try to purchase reviews.



In fact, many review sites heavily penalize owners that do this sort of thing. Encourage honest reviews, and let the quality of your products and services do the talking.



What Are the Best Reputation Management Techniques?

Marketing

Transcript of What Are the Best Reputation Management Techniques?