What are the Benefits of In-Store Mobile Commerce Presentation
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What are the Benefits of In-Store Mobile Commerce
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Increasingly, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallets entirely. This presentation examines the benefits of mobile commerce for consumers—and why businesses would be wise to pay attention.
Transcript of What are the Benefits of In-Store Mobile Commerce Presentation
What are the Benefits of In-Store Mobile Commerce
We often think of mobile’s role in commerce as simply allowing the consumer to do research in the store. Increasingly, though, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallet entirely. In this presentation, we examine the benefits of mobile commerce for consumers – and why businesses would be wise to pay attention.Learn more about mobile payments at http://merchantwarehouse.com/mobile-payments
Why Consumers Love Mobile
Choice
Depending on the merchant’s mobile processing system, customers can pay with their choice of debit card, credit card, or e-wallet.
Convenience
Salespeople can now ring up customers in the aisles instead of sending them to a busy cash register.
In-Store Rewards
In stores with NFC and/or QR code support, customers can reap exclusive savings right at the point of sale simply by scanning with their smartphones.
Loyalty Programs
No more carrying around different loyalty cards for a dozen retailers. Today’s customers can participate in every loyalty program to which they belong using just their phones.
Learn more at http://merchantwarehouse.com/topic/loyalty-programs
The Mobile Commerce Opportunity
Mobile commerce isn’t just a theoretical possibility; it’s a real trend that customers are participating in right now:• 73% of consumers say they have used their
mobile phones in stores.• 38% of smartphone users have used their
phones to make purchases.• 21% of consumers search for mobile coupons
on their phones while in stores.
Mobile Set to Dominate Contactless Payments by 2013
In its winter 2012 “Optimized” report, Discover credit card company projected contactless payments to go mobile in a big way. Seeing Non-Mobile dropping below $200 million by the year 2015, while Mobile rises to over $22 billion.
Discover alone has already installed contactless readers at over 200,000 restaurants, gas stations, convenience stores, pharmacies, and public transit agencies.
In-store mobile commerce is highly appealing to customers, is already taking place today, and is growing in scale every year. If you aren’t taking advantage yet, now is the time to start!
Sources
• Discover• Interactive Advertising Bureau• ComScore
Learn more at http://merchantwarehouse.com
