What are some core marketing concepts.ppt
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Transcript of What are some core marketing concepts.ppt
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What Are Some Core Marketing Concepts ?
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NEEDS
Basic human requirements.
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WANTS
Desire for specific objects that might satify needs.
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DEMANDS
Wants for specific products backed by ability to pay.
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TARGET MARKETS
Which presents the greatest oppurtunities
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SEGMENTATION
Dividing the markets into segments.
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POSITIONING
Delivering some central benefits.
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Café Coffee Day strive to build brand image.
OFFERING Making intangible
value proposition physical
BRANDS Offering from a
known source
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Product’s capacity to satisfy needs as per customers estimation.
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SATISFACTION
Person’s judgment of a product of a product’s perceived performance in a relationship to expectation.
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MARKETING CHANNELS
• Communication • Distribution• Service
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SUPPLY CHAIN
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COMPETITION
All the actual and potential rival offerings and substitute
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MARKETING ENVIRONMENT
• Task environment :producing, distributing, etc
• Broad environment: demographic, environment, economic, etc.
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CREATED BYHarshveer Singh, JSS NOIDA , during
an internship by Prof. Sameer Mathur,IIM Lucknow.
www.IIMInternship.com