What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane...
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Transcript of What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane...
![Page 1: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/1.jpg)
What Affects Sports Attendance?
byKevin Gragg
![Page 2: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/2.jpg)
IntroductionWhy study sports? It seems very mundane
Literature Review
Methodology
Results
Limitations and Future Research
![Page 3: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/3.jpg)
Importance of Sports in Society
67% of Americans are sports fans or have some knowledge about sports
the dynamics that are present in other phenomenon that Sociology studies are inherent in sports i.e. stratification, conflict, gender & race issues, solidarity and group cohesion
![Page 4: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/4.jpg)
Literature ReviewFan Identity
What Affects Attendance?
![Page 5: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/5.jpg)
Fan Identitysense of obligation to the team leads fans to
show their loyalty
explains why fans feel compelled to attend games or purchase merchandise
the stronger a person identifies with a team, the more likely they will outwardly express their fandom through attending games or purchasing merchandise
males are more likely to identify as a sports fan
![Page 6: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/6.jpg)
What Affects Attendance?social aspect
gender
age
demographic factors correlate with attendance
social class and the status of the sport
![Page 7: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/7.jpg)
High Status Sports
![Page 8: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/8.jpg)
Prole Sports
![Page 9: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/9.jpg)
Methodology1993 GSS Survey
Binary Logistic Regression
Cross Tabulation
![Page 10: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/10.jpg)
Results from Logistic Regression
![Page 11: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/11.jpg)
Results from Cross Tabulation chart
![Page 12: What Affects Sports Attendance? by Kevin Gragg. Introduction Why study sports? It seems very mundane Literature Review Methodology Results Limitations.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649f505503460f94c737e8/html5/thumbnails/12.jpg)
Limitations and Future Research
Compare fans within a sport ex. Los Angeles Dodgers fans vs Los Angeles Angels fans
Region: small markets tend to be heterogeneous communities (i.e. New Orleans and Indiana) while large markets tend to have diverse fans (i.e. New York and Los Angeles)