What actually matters when designing for mobile
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19-Oct-2014 -
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Transcript of What actually matters when designing for mobile
What actually matters in mobile experience design
Kris Nygren CEO, Optimal Usability
“Usability” Context of use User empathy Bang for bucks
“Usability” Context of use User empathy Bang for bucks
76% 62% 84%
76% 62% 84%
85
237 85
"The best thing a mobile interaction designer can do is
observe human behaviour“ Nick Finc, another UX guru
"The best thing a mobile interaction designer can do is
observe human behaviour“ Nick Finc, another UX guru
Usability Context of use User empathy Bang for bucks
Context
49%
Usability Context of use User empathy Bang for bucks
Courtesy of Foraker Labs
Courtesy of Foraker Labs
Courtesy of Foraker Labs
Courtesy of Foraker Labs
Courtesy of Foraker Labs
Usability Context of use User empathy Bang for bucks
http://www.guardian.co.uk/technology/2012/sep/07/apple-iphone-5-music-streaming
70%
37%
1%
Pop Quiz
Which mobile operating system was the global leader in mobile
web page views in January 2012?
32%
c)
2:1
1.5 billion mobiles sold in 2011
“94% were not iPhones”
mobiThinking
44%
56%
Smartphone Not
http://www.thinkwithgoogle.com/mobileplanet
= 2,000,000
http://www.thinkwithgoogle.com/mobileplanet
= 800,000
= 630,000
http://www.thinkwithgoogle.com/mobileplanet
= 800,000
= 470,000
= 160,000
$-
$100
$200
$300
$400
$500
$600
$700
Development cost per 1,000 people you will reach
$50
$125
$213
$625
$-
$100
$200
$300
$400
$500
$600
$700
Development cost per 1,000 people you will reach
$50
$125
$213
$625
$-
$100
$200
$300
$400
$500
$600
$700
Development cost per 1,000 people you will reach
First, make sure you have a kick-ass mobile website
“App wrapper”
Get responsive…
Usability Context of use User empathy Bang for bucks
“Usability” Context of use User empathy Bang for bucks
Good chat.
Kris Nygren
CEO, Optimal Usability
@optimalNZ
Questions?