@TONYCLEMENT

Let’s start with a true story.

My cousin served with the US armed forces in Iraq. He was a part of a team called the

Rapid Response Unit

In 5 simple steps

Which meant doing things like

Counter Ambush

1.   Drive out in Humvee 2.   Trigger an ambush (on your Humvee) 3.   Counter that ambush 4.   Drive back in Humvee 5.   Repeat

He learned a lot about how teams perform

in very stressful environments.  

My Cousin is now serving as a Fire Fighter in Washington D.C. And we got the chance to meet up and swap life notes…

10 years later…..

I lead a team of analysts and run into meetings for a living.

He drives a Fire Truck and runs into burning buildings to save lives.

Most of us are not Fire Fighters, but we all have fires to fight.

Especially as we deal with social media and all its fiery data.

ways to bring Fire Fighting to the culture of data. 7

 

Be proud to serve. 1

Helping others put out their data fires is the ultimate award. Numbers have no room for egos and Analysts are the proud servants of their teams and clients.

THERE WILL BE

NO CANNES LION GLORY

FOR ANALYSTS

Commit to the process of committing.

2

Does the project fit your team, timings and objectives?

1.  Does the project fit your team and their

current data skills & resources.

2.  Is the project important or urgent? This will shape the objective of the teams output ( i.e. Advanced Analysis or Impact Metrics)

3.  Do the timings work in your favor? Does delivering early give your analysis more corporate value?

4.  Is the objective simple and clear to all team members?

Drill your data skills.

Train like a professional. Disciplined and specific.

Build yourself and your team through practice.

Train specific skills: Social Content, Conversation, Paid Performance, SEO, E-Commerce

Exercises should be as close to real as possible.

The training that matters doesn’t happen in the weight room.

3

SOCIAL SEO SITE

Having an expertise gives you a clear role and purpose in an assignment. This helps your team to know how to best work with you. Build your specialism and invest in each other, so all can be teachers and students to one another.

4 Be the master and the apprentice.

Master one tool and be the apprentice to others.

Peace of mind is your secret weapon.

You won’t be needed everyday, but when that social media crisis happens there’ll be

no time for sharing GIF’s.

Being there for your client (and their stakeholders) to deliver that peace of mind.

That is the human benefit of your work.

This is what you train for. Stay calm and execute like you train.

Let Data be the Hero. .

5

Perfect effort, not perfect outcome.

6

This is not a school exam and there is no such thing as a perfect outcome. The only thing we can control is our effort. Execute with complete commitment. Focus on the tools, techniques and teamwork and the rest will take care of itself. Be grateful for the outcome, whatever that may be.

Let’s

Sleep hard in a soft place. 7 Taking care of your mind and your body is key.

The tired analyst makes mistakes. Mistakes erode trust. And trust is everything.

Knowing when to slow down and how to rejuvenate will pay dividends to you and your team.

1. Be proud to serve. 2. Commit to the process of committing. 3. The training that matters doesn’t happen in the weight room. 4. Be the master and the apprentice. 5. Peace of mind is your secret weapon. 6. Perfect effort, not perfect outcome. 7. Sleep hard in a soft place.

Fire up your culture of data.

Go get your data on.

@TonyClement