WFP - INDIA · WFP India- Current Activities Ongoing discussion with 4 companies on CRM Nicholas...
Transcript of WFP - INDIA · WFP India- Current Activities Ongoing discussion with 4 companies on CRM Nicholas...
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WFP - INDIA
Private Sector in IndiaPotential and Progress
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India- Great Potential Ahead
� Indian economy growing at approximately 8%� -Indian private companies going abroad aggressively� International Companies are investing in India� Estimated overall private sector donations to social
development sector – approx. USD 100 million perannum
� Projected potential over USD 1 billion in next fiveyears
� Favored sectors – children, elderly and emergencieswithin India
� 20% growth in number of High Networth Individuals(HNI) in the past 2-3 years
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Limitations of Private SectorFundraising
� Religious charity not new to India due to the Gandhilegacy
� Religious charity approx USD 300 million annually� Corporate Social Responsibility (CSR) known to
corporations since 1930s� However, companies prefer to spread funds thin to
cover various sectors� Private foundations and trusts not uncommon - prefer
to invest in areas around their factories
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WFP India- Private FundRaising Strategy
� Based on CO meetings with 25 CEOs in 2005-06Return on Investment (ROI) poor.
� Therefore, focus in India would be on Cause RelatedMarketing (CRM)
� Clients - Indian and Multinational companies (MNCs).� WFP to assist new MNCs set up CSR in India� Huge population and therefore minimal individual
contribution through companies can bring in hugerevenues
� Potential to raise USD 2-3 million annually in the next3-5 years.
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WFP India- Current Activities
� Ongoing discussion with 4 companies on CRM
� Nicholas Piaramal (Pharmaceuticals), Samsung(Electronics), Britannia (Agro Products) andAirtel/Hutch (Mobile Phone services) some of themajor players approached
� Negotiating with government for private sector taxexemption