WF SEM I 1.01 Acquire information about the sport/event industry
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Transcript of WF SEM I 1.01 Acquire information about the sport/event industry
WF SEM I
1.01
Acquire information
about the sport/event industry
TERMS TO KNOW• SPORT MEDIA: Any sporting event or sports
news broadcast through a media outlet– Baseball game broadcast on the radio
• SPORTING GOODS: Equipment and Apparel essential to the sport event itself
– Football– Baseballs
• NON-SPORT EVENT: Any event that does not incorporate sports
– Plays, concerts, festivals
Sport Industry Attracts what TYPE OF MARKETS
UNIQUE Market because:
INCLUDES BOTH SPECTATORS AND PARTICIPANTS Consumers of sports products can participate in
AND view a wide range of sports Example: Football
FANTASY Attend a Pro Game Flag Football
Major Characteristics of SEM
Provides PRODUCTS THAT ARE DIFFERENT FOR EACH CONSUMER Industry is UNIQUE because of the type of
products it producesIn most cases, the PRODUCTS ARE
PRODUCED AND CONSUMED AT THE SAME TIME because they are activities or gamesExample: Baseball game (losing team fans
vs. winning team fans)
CORE BENEFITS to Customers who Purchase Sports Products
• ENTERTAINMENT• HEALTH• ACHIEVEMENT
– Industry is UNIQUE: • Appeals to variety of people for many different
reasons– Example: Playing Sports
• Entertaining for what type of customer?• Healthy for what type of customer?• Provides achievement to what type of customer?
Variety of Sports Segments Available
• Professional Teams• Professional Individual Sports• Collegiate/Scholastic Teams• Sports Venues• Health Clubs• Recreation• Camps• Amateur Sports• Sporting Goods• Media
Professional Teams• Basketball: Charlotte Hornets• Football: Carolina Panthers• Hockey: Carolina Hurricanes• Baseball: Atlanta Braves
Professional Individual Sports• Running• Swimming• Golf (PGA, LPGA)• Bowling (PBA)• Tennis (WTA)
Collegiate and Scholastic Teams*Virginia Tech*Appalachian State*NC State
Venues: *Arenas*Stadiums*Coliseums*Speedways
Health Clubs• Gold’s Gym• YMCA• Triangle SportsPlex• Ladies Fitness and Wellness• The Rush Fitness Complex
Recreation
• Aerobics• Soccer• Basketball• Swimming• Area parks
Camps
•Tennis Camp•Basketball Camp•Soccer Camp•Raven Knob
Amateur SportsAAU-Amateur Athletic Union
WKA- World Karting Association
Sporting Goods
•Dicks Sporting Goods•Sports Authority•Champs Sports•Foot Locker
MediaESPN- Sportscenter, MNFNBC- Sunday Night Football
TBS/TNT-NBA
Variety of Entertainment/Events Available
• Music• Movies• Theme Parks• Radio• Film• Television
•Dramatic Arts•Video Games•Fine Arts and Science•Literacy•Casinos
Music Industry• Maverick Records• PSE Records• JMG Records• Quincy Jones
Movie Industry• Warner Brothers• Disney• MGM
(Metro Goldwyn Mayer)• Actors
Theme/Amusement Parks• Six Flags
• Disney Parks• Carowinds
Radio Industry
•FM•AM•Country•Rap•Hip-hop•Jazz•Sirius/XM satellite radio
Film Industry
• Sundance Film Festival• RiverRun Film Festival
Television Industry• Scripted shows• Reality shows• News• Sports
Dramatic Arts Industry• The Little Theatre • National Black Theater Festival• Belk Theatre
Video Game Industry• X-Box• Wii• PlayStation 3
Fine Arts and Science Industry
• Smithsonian Museum
• Sci Works
Literacy Industry•Library• Internet•Books
Casinos Industry•Las Vegas•Atlantic City•Harrah’s
Factors Contributing to the Growth of SEM
• Increase of participants in sports/entertainment
• Increase of followers of sports/entertainment
• Increase in attendance in sports/entertainment
• Increase of media coverage • Internationalization
Trends in Sports & Entertainment
• Sports:oNaming RightsoX-GamesoSport Specific Channels
•EntertainmentoInternet Web CastsoEvent marketingoSpecific Channels
Trends (CONT)
• Organizational Control of Athletes• Internationalization• Branding• Brand Extensions• New Media• Better Research• Nostalgia
• a wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time.
FISCAL IMPACT: Government Revenue generated from hosting an event Sales Tax, Food-Service Tax, Parking Fees
DIRECT IMPACT: Expenditure * Number of visitors * Nights of event
INDIRECT IMPACT: Direct Expenditures PER INDUSTRY (Food, etc.)
Total Impact: Direct + Indirect
FINANCIAL/ECONOMIC IMPACT of SEM on Community
SEM Contributes to Economic Well-Being of Communities
• Increase in local business
•Contribute to tax base
•Bring business to abandoned areas
• More job creation
• More tourism
• More consumer spending
• More money for local businesses
• Teams draw huge crowds of fansMany come from out of townStay in hotelsEat at local restaurants
Factors Contributing to the GROWTH of SEM
• Increase of participants in the SEM industries
• Increase of followers/spectators/attendance
• Increase of media coverage
• Internationalization/ Globalization
Negative Impacts of SEM on Community
•Questionable impact on tax revenue
•Divert resources from other priorities
(education, roads, public safety)
•Community can be "held hostage" by a
team
How Communities Can Minimize Negative Impact of Hosting an
Event
•Sign teams to long-term stadium leases
•Diversify-host more than one sport
•Host multiple events in stadium/arena
•Notify the community in advance
•Provide necessary security/traffic resources