GLPC Job Description Non-Manager

Job Title Web Editor

Department Chief Executive’s Department

Section Communications Unit

Grade PO1

Reports to Web and Online Services Manager

Staffing Responsibility None

Organisation Please attach organisation structure

Job Purpose:

1. To manage the development of content for the council’s website and intranet in line with Brent’s web strategy and support the council’s ambitions, driven by the Digital Board, to become a “Digital Council”.

2. Accelerate ‘channel’ shift by working with client departments and the Service Improvement and Customer Services teams to improve the user journey and utilise new technology to put more services online

3. Ensuring content adheres to corporate standards and guidelines, maintains the highest levels of web accessibility, usability and readability, and continually develops and improves in line with user requirements, industry trends and government directives.

4. To contribute to the development of, and manage, any future digital information system to ensure that they are effective communications channels where appropriate.

5. To monitor and develop the Social Media channels and utilise the online social networks in order to increase the online engagement with the residents.

6. Use all the acceptable marketing methods available in order to support the generation of revenue through our online facilities and also promote the Council’s messages to the residents.

Principal Accountabilities and Responsibilities:

The post holder will be responsible for:

1. Updating and maintaining the website to high standards2. Creating and uploading copy and images for the organisation's website/s3. Oversee and administer all web requests received from the organisation’s services. 4. Deliver web projects to a high standard and agreed time and budget. 5. Support and advise the Filming & Advertising Team on online advertising including the

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positioning and targeting of adverts and new opportunities6. Liaising with prospective clients and passing leads onto the Filming & Advertising Officers 7. Assisting with paid media including liaising with digital advertising agencies8. Pay Per Click (PPC) campaigns: sponsored online advertising paid for by the organisation 9. The organisation’s newsletter/s and developing strategies for increasing the reach and the

number of subscribers.10. Advising, monitoring, reporting and dispatching email campaigns11. Researching new online media opportunities that may benefit the business including mobile,

social media, development of blogs and forums12. Conducting key word research and web statistics reporting13. Using web analytics software to monitor performance of our online campaigns, websites and

make recommendations for improvement14. Providing accurate reports and analysis to organisation management15. Contribute to social media engagement16. Administering the Social Media and researching new online methods of networking with the

website users17. Keeping up to date with current digital trends18. Accelerating the channel shift by suggesting ways to improve the website and analyse the

user journey to enhance the customer experience.19. Deliver web enhancements and liaise with external agencies to implement. 20. Provide training on digital platforms whenever necessary. 21. Producing videos for the website and for marketing campaigns22. To create online content for film, audio and sound recording to promote services and events

where appropriate.23. Safeguarding is everyone's responsibility and all employees are required to act in such a

way that at all times safeguards the health and well-being of children and vulnerable adults. 24. Carry out duties with due regard to the Council’s Customer Care, Equal Opportunities,

Information Governance, Data Protection and Health and Safety policies and procedures.25. Undertake any other duties commensurate with the general level of responsibility of this

post.

DBS Status No check required

Politically Restricted No

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Person Specification

Job Knowledge, Skills & Experience:Specify the qualifications, experience, skills and abilities required.

All criteria are essential

Knowledge and Qualifications:

University degree - Technology Studies, Media & Communications, Advertising, Economics, Creative Design or relevant work experience.

The candidate will be required to demonstrate a genuine interest in web management and digital developments.

Experience:

Proven ability maintaining the website of an organisation or business sourcing and uploading the content using a Content Management System (CMS).

Proven ability to deliver expertly written web content. Project management skills – ability to manage cross-team web projects. Sound knowledge and experience of adobe Photoshop or other image-editing and graphics

software Sound knowledge and experience at an advanced level of specialist information systems at an

advanced level, e.g. email, Word, Excel, web content management systems. Excellent understanding of data protection and security. Newsletter and email distribution experience (Knowledge of Dotmailer Platform is preferable) Experience in online advertising (good to have). Social Media experience and campaign analysis. Familiarity with Google Analytics (Webmaster tools) and other web analytics software. Experience working in a diverse and changing environment Experience optimising the web for mobile devices Experience running online campaigns (PPC, SM, Mobile)

Skills and Abilities:

Communicating effectively - adapting your style to influence others: Engages with people to understand their needs and aspirations Facilitates understanding through explanation and example Seeks to understand others to build trust and credibility Anticipates barriers to communication & takes action to improve outcomes Consults with others to determine the most effective communication methods that will achieve

the desired outcomes

Working effectively - monitoring progress against a plan: Develops and implements plans to ensure delivery against plan Works confidently with data to interpret trends, issues and risks Understands the wider aims of the department and establishes and sets challenging goals and

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criteria for success Initiates new and better ways of working

Working with others - promoting partnership working: Encourages different styles of working and is conducive to good working relationships Works across team, departmental and organisational boundaries to achieve successful

outcomes Promotes information sharing and cross organisational learning

Personal attributes Commercial acumen Good communication skills, oral and in writing in formal and informal settings Ability to present information in a structured way appropriate to the needs of the user Strong writing, editing and proof reading skills Awareness of politically sensitivity protocol within a public sector organisation Able to take own initiative to be proactive and work independently to ensure tasks are

completed on time and to the required standard. Marketing skills and knowledge of online best practices.

Social media skills and online knowledge: Develops a distinct online presence by attracting high numbers of internet followers through

social media channels such as Facebook, Twitter and YouTube. Develops strategies and runs campaigns promoting our services. Basic understanding of HTML, CSS and search engines Written communication skills for producing high quality content Attention to detail and accuracy Ability to work independently and flexibly Understanding issues surrounding accessibility on-line and commitment to following guidelines

and tools for web page authors to create user-friendly web pages Ability to work cooperatively within a team delivering communications output Enthusiasm for acquiring new skills and knowledge and be responsible for own personal

development. Ability to work cooperatively within a team delivering communications output Enthusiasm for acquiring new skills and knowledge and be responsible for own personal

development Willing to undertake and/or deliver training when necessary.

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