Wet ShampooArriola, Carmina

Cruz, Christer BrianDel Carmen, Michelle

Esmeralda, JaimeNavarro, anna

Sia, Nicole

Background of Market

• Weather of Cebu

• Urbanization in the Area• Pollution

• Social Status or Living Standards• Income• Education• Health

• Culture or Lifestyle

QUALITY OF LIFE• There is no air pollution in Cebu

• Climate : Generally fair; temperature range23-33 ºC or 73-91 ºF

• There is very much less traffic in Cebu. It doesnot take more than 40 minutes to get from 1 pointin Metro Cebu to another

• one of the safest and most secure places inthe Philippines.

• Almost zero incidence of political, religious & ethnic violence.

Education

• 1,000 private and public elementary schools

• 203 secondary schools

• 9 Universities and 39 Colleges

• College population of more than 200,000.

• Over 22,000 graduate from college yearly and

• approximately 2,000 of them have various engineering degrees.

Education

• There is an accredited International School (up to the secondary level) in Cebu

• There are 4 Medical Colleges in Cebu

• Eighty percent (80%) of the population is literate

health

• 3 world-class Hospitals in Cebu

Income

female

• SalaryPHP 144, 355 – PHP 350, 478

male

• SalaryPHP 165, 901 – PHP 467, 345

Culture

• http://www.philippinecountry.com/cebu/cebuanos.html

Needs and Wants

• cleanses the hair and scalp

• Remove dirt without stripping away too much of the natural sebum

• protect the hair from the heat/weather

• cleanses the hair and scalp

• Remove dirt without stripping away too much of the natural sebum

• protect the hair from the heat/weather

• makes hair smooth and shiny

•smells good

•good packaging

• affordable

• Repair damaged hair

• Lessen hair fall

• makes hair smooth and shiny

•smells good

•good packaging

• affordable

• Repair damaged hair

• Lessen hair fall

Usage, awareness and image study

• Shampoos are cleaning formulations used for a wide range of applications, including personal care, pet use, and carpets. People use shampoos to remove unwanted oil, dirt, skin particles, dandruff and other contaminant particles that gradually build up in hair. Shampoos can also repair certain hair damages according to which type of shampoo you use. There are shampoos that can make hair look soft and shiny, while other types of shampoo can make your hair grow faster. Shampoos have several types which offers a wide range of benefits.

References:

• http://www.ngkhai.com/pointcebu/health/schools.htm

• http://www.payscale.com/research/PH/Location=Cebu-City/Salary

• http://www.philippinesforum.com/program/pdf/0603_CEO_jmyu23.pdf

• http://www.enotes.com/shampoo-reference/shampoo