Western States Affiliate Digital Strategies and Internal Communications Overview
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Transcript of Western States Affiliate Digital Strategies and Internal Communications Overview
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Western States AffiliateDigital Strategies and
Internal Communications Overview
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Digital Strategies and Internal Communications Overview
• The Western States Affiliate currently has eight main volunteer and staff communications outlets:1. Roman’s Blog2. Volunteer Communiqués3. Donor Communiqués4. Social Media5. WSA Town Hall Meetings6. Senior Management Communiqués7. SharePoint8. Heart.org
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DIGITAL STRATEGIESOVERVIEW
WSA Digital Strategies and Internal Communications
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Social Media• WSA Social Media outlets include:
Facebook - Best of the West – American Heart Association
Twitter - @AHA_WSA You Tube -
www.youtube.com/wsaheartvideos Flickr -
http://www.flickr.com/photos/aha_wsa/
• Local division social media accounts4
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Roman’s Blog
• Affiliate EVP Roman Bowser updates blog every Friday• Features 3-5 volunteer and staff highlights each week• Available at www.romansblog.org
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Heart.org
• Includes: Heart.org/wsavolunteers—features information and
materials for Volunteer Virtual Gatherings, online trainings, WSA calendar of events
Local heart.org division pages—features information about local events, volunteer opportunities, and community education programs 6
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VOLUNTEER AND DONOR COMMUNIQUES OVERVIEW
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Volunteer Communiqués • Volunteer communiqués include:
Volunteer Voice—Bi-monthly e-newsletter sent to over 400,000 email addresses; drives traffic to heart.org
Volunteer website Virtual Volunteer Gathering
—Quarterly teleconference lead by volunteer board members, featuring volunteer success from around the WSA
News from the Heart—National Center property. Extranet site and e-newsletter Juntos – Newsletter that focuses on our Latino audience – distributes to over
50,000 email addresses
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Donor Communiqués
• Donor communiqués include: Roman Bowser’s bi-monthly donor newsletter,
including annual Thanksgiving card Best of the West—WSA annual report
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EMPLOYEE COMMUNICATIONS OVERVIEW
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Senior Management Communiqués
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Weekly Development News from chief development officer
Volunteer Development News from senior development officer
News You Can Use from senior vice president for Health Strategies
HR Update from senior vice president for Human Resources
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Town Hall Meetings
• Quarterly all-staff teleconferences• Highlighting best practices, sharing passion
stories, recognizing staff and volunteer successes and providing affiliate goal updates
• Facilitated by EVP and other affiliate leadership with staff and volunteer presenting
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SharePoint• Shared workspace for WSA staff• Organized by affiliates, departments and work
groups• Staff resource for news, tools, reports and
best practices
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