Western Media Framing the Kosovo War - Presentation

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BRENNA MICKEY COM 564 Western Media Framing the Kosovo Conflict

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Transcript of Western Media Framing the Kosovo War - Presentation

Page 1: Western Media Framing the Kosovo War - Presentation

BRENNA MICKEY COM 564

Western Media Framing the Kosovo Conflict

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“Media framing shapes the social construction of reality

and provides a conceptual and theoretical framework for analyzing the news content…

Framing is an unavoidable part of the process of

choosing what aspect of reality to describe and how to

describe it.” “DID THE U.S. MEDIA REFLECT THE REALITY OF THE KOSOVO

WAR IN AN OBJECTIVE MANNER?” - J. KE

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Kosovo History Overveiw After the First World War, Kosovo was integrated into Yugoslavia as a province of Serbia. 90% of Kosovars are ethnically Albanian and speak Albanian, having a strong brotherhood with them.

Kosovar Albanians began an uprising against Serbia for freedom and Serbian military, led by Slobodan Milosevice, responded with an ethnic cleansing.

NATO intervened with an airstrike and occupation of Kosovo, resulting in a ceasefire on June 5, 1999.

“A HISTORIC INTERVENTION: THE US IN KOSOVO”

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Framing Techniques by U.S. Media in the Kosovo

Theme

Comparison

Wording

Imagery

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Theme in the Frame

“The best way to determine how citizens use frames to comprehend political issues is to examine what

makes certain frames successful. A good frame is the heart of the story”

“MAKING SENSE OF ISSUES THROUGH MEDIA FRAMES: UNDERSTANDING THE KOSOVO CRISIS” - KINDER & BRINKSEY

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Comparison in the Frame

“I never could have imagined that when the time finally came for him [Wiesel] to stand in this spot and to reflect on the past century

and the future to come, that we would be seeing children in Kosovo crowded into trains, separated from families, separated from their

homes, robbed of their childhoods, their memories, their humanity. It is something that causes all of us to pause and reflect…how could all this be happening once again at the end of

this century?”

“KOSOVO AND THE METAPHOR WAR” - R. PARIS

- HILLARY RODHAM CLINTON

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Comparison in the Frame

Nazis Hitler Jews

Serbs MilosevicKosovars

“KOSOVO AND THE METAPHOR WAR” - R. PARIS

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Wording in the Frame

“Frames do not need to present strong arguments for one side or another in order to change public

opinion. Small subtle differences in the presentation of information can

sometimes do the trick.”

“MAKING SENSE OF ISSUES THROUGH MEDIA FRAMES: UNDERSTANDING THE KOSOVO CRISIS” - KINDER & BRINKSEY

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Wording in the Frame

“Albanians and Kosovars, Balkans and Muslims, Serbs and Yugoslavians often overlapped in the language that was reported,

resulting in a culturally blended and incorrect representation of various

groups of people.”

“MEDIA AND WAR EVENTS: THE INFLUENCE OF MEDIA INFOR-MATION ABOUT THE KOSOVO WAR” - P. LALLI

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Imagery in the Frame

“The media tends to rely on familiar imagery, sometimes blatantly

stereotyping cultures so that the audiences have something to

relate to.”

“WEEPING WOMEN, WRINGING HANDS: HOW THE MAINSTREAM MEDIA STEREOTYPED WOMEN’S EXPERIENCES IN

KOSOVO” - A. DEL ZOTTO

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Imagery in the Frame

http://www.washingtonpost.com/wp-srv/inatl/balkans/perkinsguzy/guzy_54.html

Carol Guzy, Washington PostBorder of Albania & Kosovo

Pulitzer Prize 1999

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Conclusion

“While Western media framed the Kosovo War, whether it was

through the theme, in comparison, language or imagery, it was all to help Westerners understand the occurrences more clearly in this

exotic country.”

“WESTERN MEDIA FRAMING THE KOSOVO CONFLICT” -B. MICKEY