Facilitating Entrepreneurship in Tourism - Western Cape Government
Western cape tourism development project
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M A R I N D A H O LT Z H A U S E N
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Western Cape Local Tourism Development
Market approach
“What do we have that can be developed to appeal to tourists?”
Destination approach
“What are we prepared to develop that tourists might be interested in?”
Transform innate talent into formal tourism products
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Content
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Marinda Holtzhausen
CWTE
Vision
Action Plan
Strategic Partnerships
Mentorship Program
Practical Workshops
Local Tourism Development Toolbox
Culture of Collaboration
Summary
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• CPT Bookings Pty (Ltd)
• Socially Unforgettable
BSc Home Economics
Tourism
Local Development
Singer
28 years experience
All aspects of Tourism & Hospitality
Strategic Development
Staff leadership & Management
Stakeholder & Partnerships
Operational Management
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Intellectual property of Marinda Holtzhausen
Marinda Holtzhausen
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20 Product Owners
Selected Genres
6 Workshops
3 months
2 days Expo
Tourism month
Sponsored by Stb Municipality
Strategic Partnerships
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Cape Winelands Tourism Expo
CWTE
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Vision
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Positioning Western Cape as the preferred South African destination
Develop authentic experiences in
accommodation,
art & craft,
culture & heritage & entertainment,
conference & events,
food & drink,
nature & adventure,
tours & transport
whilst retaining the individual characteristics of each town.
Encourage, train and support authentic tourist product development within the region’s local communities in support of local economic development
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Local Tourism Development
that allows a World Traveller …
… to become a Local in Stellenbosch… Paternoster
… Prince Albert … Pacaltsdorp …
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… and tell the World about it!
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Development Action Plan
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Asset Map
• RTO & LTO
• Associations
• NPO / NGO
• Communities
• Churches
• Schools
Level of Development
• Entry / Start up
• Intermediate / Existing
• Advanced / Experienced
Intervention
• Legal Requirements
• Workshops
• Referrals
• Mentorship Programme
Expos
• Regional & Local
• National
• International
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Strategic Partnerships & Stakeholder Agreements
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Regional & Local Tourism Organizations
Tourism Associations
Local Government
Western Cape Destination Marketing
Corporate Companies
Organized Business Associations
Media Partners
District & Local Municipalities
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Mentorship Program
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Accommodation
Arts & Crafts
Culture, Heritage & Entertainment
Food & Drink
Nature & Adventure
Social Media
Conference & Events
Transport & Tours
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Socially Unforgettable Socially Unforgettable
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Mentors
Marinda Holtzhausen & Marius de Vos Abigail Appollis
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Accommodation Backpackers Accommodation Home Stay
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Mentors
Nico Grobbelaar Jennifer Saunders
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Accommodation Guest House Arts & Crafts
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Mentors
Benita Cyster Anna Kruger
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Culture, Heritage & Entertainment
Culture, Heritage & Entertainment
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Mentors
Hilton Andries & Leatitia Solomons Marlize Stander
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Conference & Events Food & Drink
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Mentors
Carmen Thompson Hanli fourie
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Food & Drink Nature & Adventure
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Mentors
Ntsiki Biyela Cany Bugler
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Tours & Transport Tours & Transport
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Mentors
Lizelle Bailey Fatima Shaik
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Legal Requirements
Assistance & Associations
Marketing – Traditional, digital, social media, expo
Business Plan
Business Diagnostic tools and Finances
Practical Workshops
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Mentorship Program
Computer literacy & IT Audit
Corporate ID & Branding
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Local Tourism Development Toolbox
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1. Registered Company
1. Tax registered & clearance
2. Incentive: Laptop with internet connectivity
3. Software Windows, MS Office, Accounting
4. Computer Literacy
2. Bank Account
3. Trade Licences
4. Association Membership
5. Branding – Logo, website, collateral
6. Business Plan
7. Marketing Plan
8. Social Media Marketing Course
9. Industry Skills & Knowledge
10. Participation in Local & Regional Expo
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Culture of Collaboration
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• Local Tourism Development Organization
• Small annual membership fee
• Special Packages and Deals
• Refer business
• Track monetary value of referrals
• Network functions
• Industry educationals
• Annual Expo Trade and Consumers.
• Above all … have fun … together!
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Summary
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• We find innate Talent within each region• Within the designated genres
• We transform them from Informal to Formal• Through a series of Interventions & Workshops
• Incentives offered for Registering Company & Legal Compliance• Laptop with Internet Connectivity• Software
• Participation in Expos• Continued support through Mentorship
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Total Investment for complete programme
Partial Investment for selected Workshops
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CPT Bookings regards this option as an open book process and will disclose all costs in order to arrive at an investment price that will be fair and ensure quality input.
Kindly contact Marinda to discuss
CPT Bookings is offering the workshops at the price of R500 per delegate per workshop.
This price does not include venue costs or catering.
Own premises can be offered in order to curb costs.
Free Wi-Fi is a pre-requisite.
Investment
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Marinda Holtzhausen +27829554725
[email protected]@MarindaSou
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Thank You!