Western Australia - DCA Research Hub... · Table 37: Western Australia summary by artform – tier...
Transcript of Western Australia - DCA Research Hub... · Table 37: Western Australia summary by artform – tier...
ADVICE Report: January–December 2011 Australia Council for the Arts
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Western Australia
Data for Western Australia in this report has been contributed by the following organisations:
Metropolitan Barking Gecko Theatre Company Black Swan State Theatre Company Blue Room BOCS Ticketing Perth Theatre Company Perth International Arts Festival Perth Institute of Contemporary Arts Spare Parts Puppet Theatre STRUT Dance West Australian Ballet West Australian Opera West Australian Symphony Orchestra Note: The metropolitan WA dataset includes all significant organisations. Regional Albany Town Hall Theatre Bunbury Regional Entertainment Centre Carnarvon Civic Centre Esperance Civic Centre Goldfields Arts Centre, Kalgoorlie Mandurah Performing Arts Centre Walkington Theatre, Karratha Significant organisations not included in the ADVICE WA dataset: Queen’s Park Geraldton
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Total events
There were 1,361 events reported in the WA ADVICE dataset during
2011. Of these almost 76% were professional events and over 24%
were non-professional events.
Almost 45% were music events, under one quarter (22%) were theatre
events, 5% were dance and the remaining 28% were a wide range of
other arts – including combined arts events, visual arts/crafts/design,
film/cinema, literary events, museum events and children/family and
festivals.
The main live performing arts events were predominantly professional
events – theatre (94%), music (92%) and dance (62%) – the exception
being other professional events (37%). The remaining events in each
main artform were presented by non-professional organisations.
Chart 58: Western Australia summary of events
560
288
40 140
1,028
48
17
25
243
333
0
500
1,000
1,500
2,000
Music Theatre Dance Other Total
Professional Non-professional
608
305
65
383
1,361
Events
Source: ADVICE dataset – tier 1 events, January–December 2011
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Table 37: Western Australia summary by artform – tier 1
Events Tickets Revenue Avg. ticket price
Avg. booking time (days)
Music
Professional 560 338,120 $13,106,702 $38.76 35.07
Non-professional 48 28,173 $269,374 $9.56 27.26
Theatre
Professional 288 243,581 $7,788,051 $31.97 29.47
Non-professional 17 8,449 $114,200 $13.52 18.00
Dance
Professional 40 45,234 $1,939,745 $42.88 32.25
Non-professional 25 21,752 $165,880 $7.63 26.88
Other artforms*
Professional 140 103,697 $1,949,302 $18.80 na
Non-professional 243 58,202 $720,690 $12.38 na
Total
Professional 1,028 730,632 $24,783,800 $33.92 na
Non-professional 333 116,576 $1,270,144 $10.90 na
Grand total 1,361 847,208 $26,053,945 $30.75 na
Source: ADVICE dataset – tier 1, January–December 2011 * Other artforms include: combined arts event; visual arts/crafts/design; film/cinema; literary events; museum events; children/family and festivals
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Chart 59: Western Australia summary of total events, tickets and revenue
45%
43%
51%
22%
30%
30%
5%
8%
8%
28%
19%
10%
0% 20% 40% 60% 80% 100%
Events
Tickets
Revenue
Music Theatre Dance Other
1,361
847,208
$26,053,945
Source: ADVICE dataset – tier 1, January–December 2011
Chart 60: WA summary of total events, tickets and
revenue (professional)
Chart 61:WA summary of total events, tickets and
revenue (non-professional)
54%
46%
53%
28%
33%
31%
4%
6%
8%
14%
14%
8%
0% 20% 40% 60% 80% 100%
Events
Tickets
Revenue
Music Theatre Dance Other
1,028
730,632
$24,783,800
14%
24%
21%
5%
7%
9%
8%
19%
13%
73%
50%
57%
0% 20% 40% 60% 80% 100%
Events
Tickets
Revenue
Music Theatre Dance Other
333
116,576
$1,270,144
Source: ADVICE dataset – tier 1, January–December 2011 Source: ADVICE dataset – tier 1, January–December 2011
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Ticket sales and audience size
Almost 850,000 tickets were sold to the 1,361 events reported in the WA
ADVICE dataset during 2011. Of these 86% were sold to professional
events and 14% to non-professional events.
The average audience size was 622 (slightly above the national average
of 600 people), 711 for professional events (national average 664) and
350 for non-professional events (national average 412).
43% of ticket sales were to music events, which had an average
audience size of 602 people per event (national average 593), 30% of
ticket sales were to theatre with an average audience size of 826
(national average 756), 8% were to dance with an average audience
size of 1,031 (national average 713) and 19% were to other performing
arts with an average audience size of 423 (national average 434).
Professional events accounted for the majority of ticket sales in each
main artform – theatre 97% (3% non-professional), music 92% (8% non-
professional), dance 68% (32% non-professional) and other performing
arts 64% (36% non-professional).
The average audience size for music events (602) was marginally higher
for professional (604) than non-professional events (587). For theatre
the average audience size (826) was also higher for professional (846)
than non-professional events (497), as it was for dance (1,031) with
professional (1,131) higher than for the non-professional (870) dance
events. The same pattern applied for the other artforms in WA, which
had an average audience size of 423, 741 for professional events and
240 for those offered by non-professional groups.
Note: this section refers to tickets sold and average audiences per event, not per
performance. Some genres, like opera, drama and ballet, are more likely to offer
multiple performances per event (ie longer seasons) which would lower their
average audience size per performance in relative terms.
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Chart 62: Western Australia summary of ticket sales
338,120
243,581
45,234 103,697
730,63228,173
8,449
21,752
58,202
116,576
0
200,000
400,000
600,000
800,000
1,000,000
Music Theatre Dance Other Total
Professional Non-professional
366,293
252,030
66,986
161,899
847,208
Tickets
Source: ADVICE dataset – tier 1 ticket sales, January–December 2011
Total revenue
The total revenue reported for 2011 in the WA ADVICE dataset was just
over $26 million. Of this 95% was revenue from professional events and
almost 5% was from non-professional events.
Just over half (51%) of the revenue generated was from tickets to music
events, 30% was from theatre, 8% from dance and the remaining 10%
from a wide range of other arts – including combined arts events, visual
arts/crafts/design, film/cinema, literary events, museum events,
children/family and festivals.
Total revenue to the main live performing arts events was predominantly
generated by professional events – theatre (99%), music (98%), dance
(92%) and other arts events (73%), with the remaining revenue
generated by each main artform from non-professional events.
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In terms of the three key measures – total number of events, ticket sales
and revenue – music was the leading artform in WA (around 45% of total
events and ticket sales and over 50% of total revenue), followed by
theatre (around 30% of ticket sales and revenue, but only 22% of events
– reflecting theatre’s longer average season per event) and dance (5%
of events and 8% of ticket sales and revenue). There were many events
for other artforms reported in the ADVICE dataset for WA in 2011 (28%
of the total), but they generated a lower share of both ticket sales (19%)
and particularly revenue (10%).
Chart 63: Western Australia summary of revenue
$13,106,702
$7,788,051
$1,939,745 $1,949,302
$24,783,800
$269,374
$114,200
$165,880 $720,690
$1,270,144
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
Music Theatre Dance Other Total
Professional Non-professional
$13,376,076
$7,902,251
$2,105,625$22,66,992
$26,053,945
Revenue
Source: ADVICE dataset – tier 1 revenue, January–December 2011
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Average ticket prices
The average ticket price reported for the main performing arts in WA in
2011 was almost $31 (slightly lower than the national average of almost
$36), just under $34 for professional events (national average just over
$40) and just under $11 for non-professional events (national average
just over $16).
Consistent with the national findings, the average ticket price to
professional events in each of the main artforms in WA was significantly
higher than the average ticket price to non-professional events – music
almost $39 (compared with just under $10 for non-professional events),
theatre $32 (compared with over $13 for non-professional events),
dance almost $43 (compared with under $8), while the gap was lower in
the other artforms – under $19 for professional events and over $12 for
those presented by non-professional groups.
Chart 64: Western Australia summary of average ticket prices
$38.76
$31.97
$42.88
$18.80
$33.92
$9.56
$13.52
$7.63
$12.38
$10.90
$0
$20
$40
$60
$80
Music Theatre Dance Other Total
Professional Non-professional
$30.75
Ticket price
Source: ADVICE dataset – tier 1 average ticket price, January–December 2011
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Average booking times
The average lead time for booking tickets to professional live performing
arts events in WA in 2011 was around five weeks for music, between
four and five weeks for dance, and around four weeks for theatre. The
average lead time for non-professional events was around four weeks
for music and dance, and three weeks for theatre.
The average booking time to professional events in WA for each of the
three main artforms was higher than for non-professional events – music
over 35 days (compared with over 27 days for non-professional events),
theatre over 29 days (compared with 18 days for non-professional
events) and dance over 32 days (compared with almost 27 days for non-
professional events).
Chart 65: Western Australia summary of average booking time
35.07
29.4732.25
27.26
18.00
26.88
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
Music Theatre Dance
Professional Non-professionalDays
Source: ADVICE dataset – tier 1 average booking time, January–December 2011
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Location (metropolitan versus regional)
As expected, metropolitan areas reported a significantly higher volume
of tickets sold and revenue generated than regional areas of WA in the
three main professional artforms, and there were significantly more
professional events held in the city – except for professional dance,
where slightly more events were held in regional WA.
Of the total number of professional music events, almost 81% were held
in metropolitan areas of WA in 2011, with 19% in regional areas. The
average audience size was 604 per music event across the state, 680 in
metropolitan areas and 286 in the regions. Almost 90% of the revenue
was from metropolitan events with 10% generated in regional areas, and
a respective average ticket price of over $38 compared with $43 in
regional WA . The average booking time was almost three weeks longer
in metropolitan areas (36 days compared with over 19 days in regional
areas).
Of the total number of professional theatre events, 68% were held in
metropolitan areas with 32% in regional WA. The average audience size
was 846 per theatre event across the state, 1,152 per event in
metropolitan areas and 193 in the regions. Over 92% of the revenue was
from metropolitan events with almost 8% being generated in regional
areas, with a respective average ticket price of almost $32 compared
with almost $34 for regional WA. The average booking time was two
weeks longer in metropolitan than regional areas (over 30 days
compared with over 16 days in regional WA).
There were 40 professional dance events recorded in the ADVICE
dataset in WA for 2011; of the total number, 45% were held in
metropolitan areas with 55% in regional WA. The average audience size
was 1,131 per dance event across the state, 2,185 per event in
metropolitan areas and 269 in the regions. 87% of the revenue was
generated by metropolitan events with 13% being generated in regional
areas, with a respective average ticket price of $43 compared with over
$42 in regional WA. The average booking time was two weeks longer in
metropolitan than regional areas (34 days compared with over 20 days
in regional areas).
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Table 38: Western Australia summary by location – tier 1 (professional)
Events Tickets Revenue Avg. ticket price
Avg. booking time (days)
Music
Metropolitan 452 307,254 $11,775,686 $38.33 36.11
Regional 108 30,866 $1,331,017 $43.12 19.23
Theatre
Metropolitan 196 225,805 $7,187,134 $31.83 30.58
Regional 92 17,776 $600,917 $33.80 16.24
Dance
Metropolitan 18 39,322 $1,689,070 $42.95 33.99
Regional 22 5,912 $250,675 $42.40 20.12
Source: ADVICE dataset – tier 1 (professional only), January–December 2011
Venues Metropolitan Venues Regional
Barking Gecko Theatre Company Albany Town Hall Theatre
Black Swan State Theatre Company Bunbury Regional Entertainment Centre
Blue Room Carnarvon Civic Centre
BOCS Ticketing Esperance Civic Centre
Perth Theatre Company Goldfields Arts Centre, Kalgoorlie
Perth International Arts Festival Walkington Theatre, Karratha
Perth Institute of Contemporary Arts Mandurrah Performing Arts Centre
Spare Parts Puppet Theatre Cummins Theatre
STRUT Dance
West Australian Ballet
West Australian Opera
West Australian Symphony Orchestra
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Demand by artform – tier 2
In WA, non-classical music was the leading genre of professional music
in terms of the total number of events in 2011, followed by classical
music, which reported slightly higher total ticket sales but slightly lower
total revenue. The highest average ticket prices were reported for
musicals/opera (almost $51) and non-classical ($39) and classical (just
over $35) music, with the longest average booking times being for
classical music (almost 40 days) and contemporary music (almost 37
days) followed by non-classical music and musicals/opera (both around
33 days).
Classical music was the leading genre of non-professional music in
terms of the total number of events and tickets sold, but greater revenue
was generated by non-classical music, which recorded by far the highest
average ticket price (over $23), followed by contemporary music (over
$15), musicals/opera (over $10) and classical music (over $7). Non-
classical music ranked second in terms of the total number of events,
tickets sold and average booking time, with classical music the longest
average booking time at around 38 days.
Drama was the leading genre of professional theatre in WA in terms of
tickets sold and revenue generated, though there were more comedy
events in total. Drama and comedy also attracted the highest average
ticket prices (almost $34) and the longest average booking times in
professional theatre were for drama (over 34 days) and contemporary
theatre (31 days).
Drama was also the leading genre of non-professional theatre in WA,
with more events, ticket sales and revenue than comedy, though higher
average ticket prices were recorded for comedy (over $28 compared to
over $17 for drama) in 2011. Comedy had the highest average lead
booking time of over 10 days, compared with drama at 7 days. No
events were recorded for non-professional physical or contemporary
theatre in the ADVICE dataset for 2011.
Ballet was the leading genre of professional dance in terms of the total
number of tickets sold and revenue generated in WA in 2011, though
there were more contemporary dance events. Ballet also had the highest
average ticket price ($44 cf contemporary dance at almost $38) and
longest average booking time (over 36 days cf 25 days for contemporary
dance).
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Contemporary dance was the leading genre of non-professional dance
in terms of the total number of events, tickets sold and revenue
generated in WA in 2011, though only two contemporary dance events
were reported in the ADVICE dataset. The average ticket price for these
two events was over $30 with an average booking time over 11 days.
Non-professional dance in 2011 in WA was dominated by events
including school performances, private tuition classes/performances,
workshops, seminars and classes, and conferences.
Table 39: Western Australia music summary – tier 2
Events Tickets Revenue Avg. ticket price
Avg. booking time (days)
Professional 560 338,120 $13,106,702 $38.76 35.07
Non-classical music 285 134,466 $5,251,554 $39.05 33.51
Classical music 171 137,390 $4,854,586 $35.33 39.71
Musical/Opera 64 49,629 $2,526,702 $50.91 33.48
Contemporary 34 16,560 $472,410 $28.53 36.96
Other* 6 75 $1,450 $19.33 na
Non-professional 48 28,173 $269,374 $9.56 27.26
Non-classical music 10 4,948 $116,012 $23.45 20.86
Classical music 15 9,272 $69,468 $7.49 38.11
Musical/Opera 5 3,740 $39,416 $10.54 19.43
Contemporary 3 663 $10,235 $15.44 3.57
Other* 15 9,550 $34,244 $3.59 na
Source: ADVICE dataset – tier 2, January–December 2011 Note: Tier 1 total may not match sum of tier 2 codes due to missing data
* Other includes: school (govt & private) performance; private tuition classes/performances; workshop/seminar/class; and conference
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Table 40: Western Australia theatre summary – tier 2
Events Tickets Revenue Avg. ticket price
Avg. booking time (days)
Professional 288 243,581 $7,788,051 $31.97 29.47
Drama 94 127,001 $4,311,325 $33.95 34.03
Comedy 140 74,541 $2,533,629 $33.99 26.08
Physical theatre 23 21,153 $390,901 $18.48 13.37
Contemporary 22 20,118 $505,253 $25.11 31.00
Other* 9 768 $46,944 $61.12 na
Non-professional 17 8,449 $114,200 $13.52 18.00
Drama 9 4,251 $71,087 $16.72 7.07
Comedy 4 1,185 $33,518 $28.29 10.28
Physical theatre - - - - -
Contemporary - - - - -
Other* 4 3,013 $9,595 $3.18 na
Source: ADVICE dataset – tier 2, January–December 2011 Note: Tier 1 total may not match sum of tier 2 codes due to missing data
* Other includes: school (govt & private) performance; private tuition classes/performances; workshop/seminar/class; and conference
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Table 41: Western Australia dance summary – tier 2
Events Tickets Revenue Avg. ticket price
Avg. booking time (days)
Professional 40 45,234 $1,939,745 $42.88 32.25
Contemporary 20 18,136 $684,605 $37.75 24.98
Ballet 13 25,312 $1,116,219 $44.10 36.52
Other* 6 372 $15,289 $41.10 na
Non-professional 25 21,752 $165,880 $7.63 26.88
Contemporary 2 2,371 $72,508 $30.58 11.24
Ballet - - - - -
Other* 23 19,381 $93,372 $4.82 na
Source: ADVICE dataset – tier 2, January–December 2011 Note: Tier 1 total may not match sum of tier 2 codes due to missing data
* Other includes: school (govt & private) performance; private tuition classes/performances; workshop/seminar/class; conference; and other
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Household attendance by artform
Almost three quarters (74%) of households purchasing tickets to a
professional music event in WA did so only once in 2011, with 14%
purchasing twice, 9% three or four times and 4% purchasing five or
more times.
Repeat purchasing rates were highest for classical music (23%),
followed by musicals/opera (22%) and non-classical music (19%), with
classical music (3%) and non-classical music (2%) having the highest
proportion of households purchasing five or more times during this
period. The repeat purchasing rate for contemporary music was 8%, with
this genre of professional music being dominated by one-off purchasing
(92%).
Almost three quarters (74%) of the households purchasing tickets to a
professional theatre event in WA did so only once in 2011, with 14%
purchasing twice, 7% three or four times and 5% purchasing five or
more times.
In professional theatre, repeat purchasing rates were highest for drama
(27%), followed by comedy theatre (16%), with 5% of households
purchasing tickets to professional drama doing so five or more times.
Two genres of professional theatre were strongly dominated by one-off
purchasing – contemporary theatre (89%) and physical theatre (88%) –
with only 11% of those households purchasing tickets doing so twice or
more times to each of these genres.
82% of households purchasing tickets to a professional dance event in
WA in 2011 did so only once, with 11% purchasing twice, 6% three or
four times and 1% purchasing five or more times.
In professional dance, repeat purchasing rates were highest for
contemporary dance (19%), followed by ballet (12%), with 7% of
households purchasing tickets to professional contemporary dance
doing so three or more times (5% for those purchasing ballet tickets).
Note: a household is based on a customer’s address and may include one or more
people that have purchased tickets. For example, a parent may purchase tickets for
their children, or a husband and wife may purchase tickets to different events on
different occasions. This second example would be shown as two purchase
occasions for one household.
ADVICE Report: January–December 2011 Australia Council for the Arts
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Chart 66: Western Australia household attendance by artform
82%
74%
74%
11%
14%
14%
4%
5%
6%
2%
2%
3%
1%
5%
4%
0% 20% 40% 60% 80% 100%
Dance
Theatre
Music
1 time 2 times 3 times 4 times ≥5 times
Source: ADVICE dataset – professional events only, January–December 2011
Base: WA Households
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Table 42: WA household attendance – music
1 time 2 times 3 times 4 times 5 or more times
Music 74% 14% 6% 3% 4%
Non-classical music 81% 12% 4% 1% 2%
Classical music 77% 12% 5% 2% 3%
Musical/Opera 78% 11% 7% 2% 1%
Contemporary 92% 6% 1% 0% 0%
Source: ADVICE dataset – professional events only, January–December 2011 Base: WA Households: music (n=48,930)
Table 43: WA household attendance – theatre
1 time 2 times 3 times 4 times 5 or more times
Theatre 74% 14% 5% 2% 5%
Comedy 84% 11% 3% 1% 1%
Drama 73% 14% 5% 3% 5%
Physical theatre 88% 9% 2% 0% 0%
Contemporary 89% 8% 2% 1% 0%
Source: ADVICE dataset – professional events only, January–December 2011 Base: WA Households: theatre (n=44,508)
Table 44: WA household attendance – dance
1 time 2 times 3 times 4 times 5 or more times
Dance 82% 11% 4% 2% 1%
Ballet 88% 7% 4% 1% 0%
Contemporary 81% 12% 4% 2% 1%
Other 100% 0% 0% 0% 0%
Source: ADVICE dataset – professional events only, January–December 2011 Base: WA Households: dance (n=11,247)
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Ticket sales and revenue by Mosaic segment
Four Mosaic segments accounted for the majority of professional ticket
sales to the three main artforms in WA (68%) and for the majority of total
revenue (67%). The leading segments were Privileged Prosperity (26%
of tickets and 27% of revenue), Academic Achievers (17% and 16%
respectively), Family Challenge (13% for both) and Suburban
Subsistence (12% for tickets and 11% of revenue).
These same four segments were the largest for professional music ticket
sales and revenue in WA, accounting for 66% and 65% respectively.
The leading segments were Privileged Prosperity (26% of tickets and
26% of revenue), Academic Achievers (16% and 15% respectively),
Family Challenge (13% on both) and Suburban Subsistence (11% of
tickets and 11% of revenue).
These same four segments were again the largest for professional
theatre ticket sales and revenue in WA, accounting for 69% on both
measures. The leading segments were Privileged Prosperity (26% of
tickets and 27% of revenue), Academic Achievers (17% for both), Family
Challenge (14% for tickets and 13% of revenue) and Suburban
Subsistence (12% for both measures).
These same four segments were also the largest for professional dance
ticket sales and revenue in WA, accounting for 64% and 66%
respectively. Again the leading segments were Privileged Prosperity
(26% of tickets and 28% of revenue), Academic Achievers (16% of
tickets, 17% of revenue), Family Challenge (12% and 11% respectively)
and Suburban Subsistence (10% on both measures). The Provincial
Optimism segment was next largest (8% of tickets and 7% of revenue).
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Chart 67: WA ticket sales and revenue by Mosaic segment
3%
12%
5%
7%
4%
3%
13%
6%
6%
17%
26%
3%
11%
5%
6%
4%
3%
13%
6%
6%
16%
27%
0% 10% 20% 30%
K Community Disconnect
J Suburban Subsistence
I Farming Stock
H Provincial Optimism
G Learners & Earners
F Metro Multiculture
E Family Challenge
D Pushing the Boundaries
C Young Ambition
B Academic Achievers
A Privileged Prosperity
Total revenue Total tickets
Source: ADVICE dataset – professional events only, January–December 2011 Base: Available data – music, theatre, dance
Tickets = 328,878 (53% of total WA professional music, theatre and dance tickets) Revenue = $15,678,676 (69% of total WA professional music, theatre and dance revenue)
Chart 68: WA ticket sales and revenue by Mosaic segment – music
3%
11%
5%
8%
3%
3%
13%
6%
5%
16%
26%
3%
11%
5%
7%
4%
3%
13%
6%
6%
15%
26%
0% 10% 20% 30%
K Community Disconnect
J Suburban Subsistence
I Farming Stock
H Provincial Optimism
G Learners & Earners
F Metro Multiculture
E Family Challenge
D Pushing the Boundaries
C Young Ambition
B Academic Achievers
A Privileged Prosperity
Music revenue Music tickets
Source: ADVICE dataset – professional events only, January–December 2011 Base: Available data – music
Tickets = 153,572 (45% of total WA professional music tickets) Revenue = $8,318,784 (64% of total WA professional music revenue)
ADVICE Report: January–December 2011 Australia Council for the Arts
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Chart 69: WA ticket sales and revenue by Mosaic segment – theatre
2%
12%
4%
5%
4%
3%
14%
6%
7%
17%
26%
2%
12%
4%
5%
4%
3%
13%
6%
7%
17%
27%
0% 10% 20% 30%
K Community Disconnect
J Suburban Subsistence
I Farming Stock
H Provincial Optimism
G Learners & Earners
F Metro Multiculture
E Family Challenge
D Pushing the Boundaries
C Young Ambition
B Academic Achievers
A Privileged Prosperity
Theatre revenue Theatre tickets
Source: ADVICE dataset – professional events only, January–December 2011 Base: Available data – theatre
Tickets = 147,460 (61% of total WA professional theatre tickets) Revenue = $5,889,957 (76% of total WA professional theatre revenue)
Chart 70: WA ticket sales and revenue by Mosaic segment – dance
3%
10%
6%
8%
4%
2%
12%
7%
6%
16%
26%
3%
10%
6%
7%
4%
3%
11%
6%
6%
17%
28%
0% 10% 20% 30%
K Community Disconnect
J Suburban Subsistence
I Farming Stock
H Provincial Optimism
G Learners & Earners
F Metro Multiculture
E Family Challenge
D Pushing the Boundaries
C Young Ambition
B Academic Achievers
A Privileged Prosperity
Dance revenue Dance tickets
Source: ADVICE dataset – professional events only, January–December 2010 Base: Available data – dance
Tickets = 27,846 (62% of total WA professional dance tickets) Revenue = $1,469,935 (76% of total WA professional dance revenue)