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By: Whitney Clain

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Product 

Plan

Table of

Contents

Western Family Olive Oil (Extra Virgin)

Families, primarily adult woman that come to the grocery store and buyfood for their family. This design needs to be appealing and with the good

value of Western Family this will be the choice brand for olive oil for youngfamilies.

Western Family is based in Tigard, Oregon. In 1934 a group of retailersfound the idea for the brand and it was established on December 19,1963. Western Family is committed to having a good quality product at

an affordable value. “Our mission always has been, and continues tobe, to provide products of the quality you want and the value you need.”

(westernfamily.com)

Western Family’s message is quality for a good price and so keeping thesame cost effective packaging is necessary for this product redesign. Byjust changing the design on the label of the packing will help make thisolive oil show that it is quality and that it can compete with the other classy

and expensive olive oil brands.

It will show quality through the modern, clean, and appealing design, butstill keep it’s value price by using the same quality of stickered label andthe exact same, cost friendly bottle.

Product:

Audience:

History:

Big Idea:

Product Plan

Style Guide

Logo Guide

Flat Package

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Style

Guide CMYK: 72-67-65-78RGB: 27-27-27Pantone: Neutral Black CHex: #1b1b1b

CMYK: 67-61-62-50RGB: 62-61-59

Pantone: Black 7 CHex: #3e3d3b

CMYK: 0-0-0-0RGB: 255-255-255

Pantone: 663 CHex: #ffffff

CMYK: 0-0-0-0

RGB: 255-255-255Pantone: 663 CHex: #ffffff

Color 

Extra Book Color:

Title font:

Neou Thin Between 19-25 point font

  Packaging: 31 point font(for lowercase version of font)

Subtitle font:

Learning Curve Regular   26 point fontBook body font:

Helvetica Light 9 point font

Font 

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EST.1963

LOGO

Guide

Pacement 

Color and Size 

When using the new Western Family logo there needs to be efcient amount of

spacing around the logo. This is important so the design doesn’t distract from thecompany title.

Here is a guide of the space that is necessary for the logo design, using the E inthe logo design will help accomplish this measurement. This space is the least

amount of space that it must have between the logo and another object, but morespace is welcomed.

The Western Family’s new logo comes in black and white variations, so thereisn’t any color. This is modeling the more modern design of the Western Family

products.

When choosing a size for this logo it should be smaller than 1 inch wide. It’s a

logo that can go small but one should still be able to read the est. date in the logodesign. Otherwise, the logo can go as big as needed for the design, whether it’s

for a billboard or a small product in the store.

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Flat

Package

Label Size Main Front Label:

*** inches by **** inches

Back Nutrition Label:

*** inches by **** inches

Lid Sticker:

*** inches by **** inches

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