West Michigan Chapter 62
description
Transcript of West Michigan Chapter 62
West Michigan Chapter 62
“Build it and They will come”
ACCREDITED RESIDENTIAL MANAGER (ARM®) certification
CERTIFIED PROPERTY MANAGER (CPM®)designation
Associate Membership
ACCREDITED MANAGEMENT ORGANIZATION (AMO®)accreditation
“Build It and they will come”• Advertising Campaign in partnership with
IREM National• Letter of Introduction to select firms just
before ad placement• Fold up brochure just after ad placement
• Seek out Real Estate clubs in Universities
“Build It and they will come”• Advertising Campaign in partnership with
IREM National– Draft publications:
Grand Rapids Press; Lansing State Journal; Kalamazoo Gazette; West Michigan Business Review
- Timing to be determined, local choice
“Build It and They Will Come”• Introduction Letter prior to Ad placement
CPM® fold up brochureAMO® fold up brochureARM® fold up brochure
“Build it and They will come”
“Build It and They will Come’Seek out Real Estate clubs in
Universities -Student membership $40 year-Presentation on value of IREM
“Build it and They will come”
• Non affiliated Property Owners• Chapter 62 membership
-2004 Total members=140-ARM®=43-Associate=21-CPM®= 60-Candidate=16-3Q 2005 Total members=139
“Build it and They Will Come”
•Increase demand for credentialed professionals
•Increase value of credentialed professionals
•Increase number of candidates
•Increase number of Associate members
“Build it and They Will Come”
•Increase chapter volunteer activity
•Strengthen and extend chapter succession plan
How can we get this accomplished?
• Use credential logos in your advertising• Include credentials on your business
cards• Include credentials in all letters• Embed your email signature with
credentials• ® = ( r ) in Microsoft products
How can we get this accomplished?
• Press release to local media for all newly credentialed members
• Mentor a candidate• Engage high school career days and
career shadowing programs• Re launch web site www.IREM62.org• Leverage other IREM® assets
Other IREM® Assets• 82 chapters nationwide• 7 international chapters and several
other partnerships worldwide• Great networking and information-
sharing opportunities• www.iremfirst.org
Visit the IREM® Web site atwww.irem.org
Thank you!