Wesfacca MBS Power Point in New TLDs
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Transcript of Wesfacca MBS Power Point in New TLDs
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4/14/2012 Slide1
WESFACCA
September 13, 2011
Martin Schwimmer, Esq.Leason Ellis LLPIntellectual Property Attorneys
http://www.leasonellis.com
New Top Level Domains:
Brand ProtectionConsiderations
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4/14/2012 Slide2
How Many gTLDs Now?
.COM
.NET
.ORG
.INFO
.BIZ
.EU
.EDU
.GOV
.NAME
.MOBI
.CAT
.ASIA
.PRO
.TRAVEL
.COOP
.AERO
.JOBS
.MUSEUM
.INT
.TEL
.MIL
.ARPA
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4/14/2012 Slide3
Domain Name Statistics
.COM 97M registrations
.NET 14M
.ORG 9M .INFO 8M
(2/3 of all registrations)
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4/14/2012 Slide4
How Do gTLDs Fare?
.COM 55.2% of all domains regs
.NET 6.5%
.ORG 4.2%
.INFO 1.9%
.BIZ 0.4%
.EU - 0.4%
.EDU 0.3%
.GOV 0.1%
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4/14/2012 Slide5
How Many New TLD
Applications?
Estimated up to 500 New
Applications in this Batch
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4/14/2012 Slide6
When Can We Apply?
January 12, 2012
Through
April 12, 2012
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How Much Will Filing Cost?
$185,000 Application Fee
Cost of Producing theApplication
Cost of Maintaining a Registry
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What TLDs Are People Filing
For?
Rumor lists:
Registries.Tel
NewDomains.Org
Valideus.com/Resources/gtlds-list/
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What TLDs Are People Filing
For? Cities
Geographical Regions
Cultural communities
Keywords
Brands
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4/14/2012 Slide10
Dot Examples (Reported)
CITIES: .BERLIN, .KOLN, .NYC
REGIONS: .AND (Andalucia), .SCO(Scotland)
COMMUNITIES: .FRA(Francophone), .IRISH
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4/14/2012 Slide11
More Dot Examples
.KEYWORDS :
.SPORT
.SECURE
.BANK
.MONEY
.RADIO
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4/14/2012 Slide12
Dot Brands
.CANON
.HITACHI
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4/14/2012 Slide13
Why Is ICANN Doing This?
ICANN FAQ: One of ICANN's key
commitments is to promotecompetition in the domain namemarket while ensuring Internet
security and stability. New genericTop-Level Domains (gTLDs) helpachieve that commitment.
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4/14/2012 Slide14
Will New TLDs Change TheWay The DNS Works?
Probably Not.
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4/14/2012 Slide15
Is This The Only Opportunity
To Apply?
Probably not, but this round couldtake years to process.
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4/14/2012 Slide16
Who Gets The Money?
ICANN: [We are] a nfp and this is a
nfp initiative. The program isdesigned to be self-funding . . . Ifthe fee collection exceeds ICANN's
expenses, the community will beconsulted as to how that excessshould be used.
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4/14/2012 Slide17
Who Gets The Money?
The $185k for is for applicationprocessing by ICANN 1/3 of thatis reserved for litigation.
No provision for monies fromAuctions
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4/14/2012 Slide18
WHAT SHOULD THE BRAND
OWNER WORRY ABOUT?
Three Things:
1. Cyber-squatting
2. String-contention
3. Competition
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4/14/2012 Slide19
Cyber-Squatting
Old Concepts: UDRP andSunrise Periods
NewConcepts: TrademarkClearinghouse, Trademark
Claims, Service, Uniform RapidSuspension
[Required of All new Registries]
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4/14/2012 Slide20
Cyber-Squatting: Trademark
Clearinghouse
A Repository For Storing
Trademark Registration InformationSubmitted By Trademark Owners
It is not conclusive evidence of
rights
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4/14/2012 Slide21
Cyber-Squatting: Trademark
Claims Service
Clearing house registrants willreceive notification of third-partyland-rush registrations
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4/14/2012 Slide22
Cyber-squatting: Sunrise
Clearinghouse Registrants willreceive notice of third-party Sunriseregistrations
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4/14/2012 Slide23
Cyber-Squatting: Uniform
Rapid Suspension
UDRP lite
Suspension, not Transfer.
2 to 3 Weeks
Then the name is up for grabs
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4/14/2012 Slide24
String Objection Process
String Confusion
Legal Rights Objections
Community Objections
Limited Public Interest Objections
UDRP-like pricing
After a publication of the TLD appn
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4/14/2012 Slide25
String Objection: String
Confusion
May be brought by anotherapplicant or an existing registry
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4/14/2012 Slide26
String Objection: Legal Rights
Objections To Strings
May be brought by a TrademarkHolder
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4/14/2012 Slide27
String Objection: Community
Objections
Objection from a significant
portion of the communityexplicitly or implicitlytargeted, brought by aninstitution associated withthat community.
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4/14/2012 Slide28
String Objection:Limited Public Interest
Objection
The string is contrary to
generally accepted legalnorms of morality and
public order.
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4/14/2012 Slide29
ICANN Applicant Guidebook
http://www.icann.org/en/topics/new-gtlds/dag-en.htm
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4/14/2012 Slide30
Should We Apply?
Fundamentally a
marketing decision So marketing should payfor it.
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4/14/2012 Slide31
SHOULD WE APPLY? BRAND
CONSIDERATIONS
Defensive String
Contention?
Defensive Keyword TLDs?
Protecting Your AuthorizedSales Channel
Created a Trusted Zone31
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4/14/2012 Slide
Marty Schwimmer, Esq.
LEASON ELLIS LLP
@trademarkblog
@leasonellis
Intellectual Property Attorneys
E-mail: [email protected]
Web: www.leasonellis.com
One Barker Avenue, Fifth Floor White Plains, NY 10601Phone: (914) 821-9075 Fax: (914) 288-0023
mailto:[email protected]://www.leasonellis.com/http://www.leasonellis.com/mailto:[email protected]