Welwyn Hatfield Team Log 18Sep

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The Welwyn Hatfield DragonsApprentice Challenge 2014

HOW TO SUCCEED

THE TEAM LOG


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The HistoryThe Welwyn Hatfield Alliance is delighted to introduce the Dragons'

Apprentice Challenge, a community initiative which links students from

schools and colleges with local businesses and local charities.

Now in its fifth year, the Dragons' Apprentice Challenge offers Year 12

students the opportunity to set up and run a business, gain

organisational and job-related skills and learn about the work and

beneficiaries of their designated charity. This is the first year that

Welwyn Hatfield have run their own challenge.

Teams of young people are matched with a local business mentor (their

Dragon) and a local charity. Their challenge is to "turn 100 into

1,000+" for their designated charity.

This Log is a guide for all participating Apprentices, Dragons, charities

and community groups. We recommend Apprentices and Dragons keep

(and refer to) it regularly as it contains advice about timing,

communications and team management.

The Challenge and AwardsBetween September 2013 and March 2014, teams of young people (the

Apprentices) take up the challenge to turn 100 into 1,000+ for a local

charity. The teams may do this in any way they choose as long as they

prepare a clear plan stating what their business idea is, and how they

aim to reach their target. Sponsorship is only acceptable if its part of anoverall event organised by the team. All profits made by the teams go

directly to their charity or community group.

The Judging ProcessTo win the Dragons Apprentice Challenge you will be judged not

simply on what you achieve, but also on the way you manage yourself

and your colleagues throughout the challenge. We will identify this from

the feedback you, your Dragon and charity provide in your final report

and meeting log. As well as from your teams five minute presentation

and question time held at the awards ceremony on the 18 March 2014.

The SuperDragons will make the decisions on which teams will be

winning what awards.

Dragons Apprentice Challenge 2014

The Awards: Most money earned (income

expenditure)

Most innovative product/service or

business idea

Best example of close co-operation

with your charity and dragon

Best use of communication

(including relationship with local

paper)

Overall winner of the Dragons

Apprentice Challenge (is awarded

to the team that has won one of the

other four awards and is viewed bythe SuperDragons as meeting all the

criteria.)

In addition, the SuperDragons may

identify individuals and/or teams they

believe have excelled in some way or

made an outstanding contribution to the

Challenge. The final report template,

with meeting logs submitted by 14

February 2014, will form the basis of the

awards.

SuperDragonsTeam meeting Logs and final reports

and presentations will be judged by our

SuperDragons:

Sir Roy Gardner: Chairman, Compass

Group

Yolanda Rugg: Chief Executive,

Hertfordshire Chamber of Commerce

and Industry

Terry Mitchinson: Editor, Welwyn

Hatfield Times

Robin Webb: Chief Executive,

Central Herts YMCA

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Date/by Item

25 September Launch at The Collingwood Suite, Goslings Sports Park, Welwyn Garden City, Hertfordshire.Team project planning begins.

Early Oct Meeting No.1 Apprentices + Dragon + charity. Discuss and develop your business idea.Partners will advise on feasibility, profitability and time plan. Begin drafting your businessplan. Apprentice team leaders are responsible for agreeing date/time/venue with all partners(meeting No.1 at Dragons HQ).

EarlyNovember

Meeting No.2 Apprentices + Dragon + charity. Review progress. Theres the opportunity tochange or amend your idea and business plan if research suggests its not feasible, or youhave a better idea. Date/time/venue TBA between the teams and their partners.

End Nov Meeting No.3 Apprentices + Dragon + charity. Team business plans to be finalised andsigned off by your Dragon. Date/time/venue TBA between the teams and their partners.

29 Nov Each Dragon to submit their teams agreed business plan [email protected]

31 January END OF CHALLENGE ALL FUND RAISING COMPLETED

6 Feb Teams submit their final report and meeting log to their Dragon. Dragons review and adviseon content and presentation. Dragon and charity representative add comments.

14 Feb School co-ordinators are responsible for ensuring the team leaders submit their finalsummary report + meeting log [email protected] for judging bythe SuperDragons.

3 March Schools transfer money raised to Welwyn Hatfield Borough Council. This will include theoriginal 100 seed capital. Welwyn Hatfield Borough Council will then provide a cheque forthe charity.

18 March FINAL AWARDS CEREMONY Collingwood Suite, Gosling Sports Park, Welwyn GardenCity 6pmALL MEMBERS OF EVERY TEAM, DRAGONS AND CHARITIES MUSTATTEND

All apprentices whove completed the Challenge will collect their certificates.

End March Dragons, charities/community groups, school co-ordinators will meet to review the Challenge

Challenge Time Plan

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Role Attributes

Project LeaderClear vision of your goalSetting objectivesWork out realistic numbersIdentify who does what, by whenCommunication system for teamCommunication system for Dragon and charityContingency planningResponsible for arranging team meetings andmaintaining team meeting logSubmit final report for sign-off by Dragon

Balanced judgementTrusted to be fair and objectiveDecisiveWill be listened to by the teamAble to delegateGood organiser of self and others

Operations / Project coordinatorsHow will your idea become a reality?Audience requirementsSchedulingLogisticsHealth and safetyRisk assessment and contingency plan (Plan B)

Eye for detailGood planner and organiserChecks informationCalm under pressureGood with deadlinesGood negotiating skills

Financial controller

The need for financial projectionsIncome and expenditureBalance sheetCash flowEstimating and looking for gapsEnsuring a profit is achievableCheck sales/income forecast is realistic

Spreadsheet skillsGood with numbersReliableGood with deadlinesAssertive to make team aware of financialimplicationsAwareness of completeness and looks for gaps

Sales and business development executiveDefine your target market/timescale etcCheck pricing is right for goal/audienceEstablish communication objectivesContent and structure of ideas

Determine how you will find and reach customersIdentify key messages for advertising

PersuasiveConfidentListens well and understandsAware of motivations and what others want

Able to adapt quickly to opportunities Can think creatively on their feet

Marketing and communications officerNeeds to work closely with the local media contact Must be using social media proactively

CreativeOwn ideas and can see potential in others ideas Researcher likes to find things outGood communicatorKnowledge of how to use social networking sites

Managing your Team

Consider who, within your team, is best equipped to take on each role. You can always co-opt

colleagues from within, or outside, your school/college to help out. Your Dragon will have practical

experience and knowledge of many of these tasks and is there to support and advise you but not

to do the work, or come up with the original ideas. They too will have colleagues who can help and

be co-opted when appropriate.

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If you want to be successful in business, you need effective marketing and communications. Your teamwill be judged on how well you communicate with each other, your Dragon, your charity and your targmarket. People can only choose to buy your product or attend your event if they know about it.

Communicat ing wi th yo ur Dragon, char i ty and target market agree time/date/place of meetings well in advance people have busy schedules

always turn up on time for meetings ifyou have to postpone give a weeks notice

respond promptly to e-mails, phone calls etc.

learn from the experience of your Dragon and your charity listen to their advice

involve your Dragon, your charity and your fellow team members when youre making de cisions

keep everyone regularly informed of your progress

if you need help ask for it dont wait until the last minute

everyone makes mistakesthats how we learn.

Communication tools

e-mail: the tool most frequently used by business people to communicate with each other. It also provides a

permanent record of whats been agreed. All communications between Apprentices and their Dragon/charity

should be by e-mail. NB: If you dont have an e-mail accountcreate one, its free.

Phone: although its the fastest, and one of the most personal and most efficient forms of communication, its no

always convenient to talk. If you cant leave a message, send a text but remember business people generally

prefer e-mail. NB: When calling always ask if it is convenient before launching into a long conversation.

Twitter: set up your own team Twitter account and post your activities to your news feed using #DragonsApp. B

sure to follow @WelHatDragonsAp, your Dragon and charity, and encourage people to follow you on any

promotional material you produce.

Facebook: all participants in Dragons Apprentice 2014 are encouraged to like us on our Facebook page

(www.facebook.com/Welhatdragons) and post photos, text, videos and web links. If youve just raised loads of

money on a Christmas market stall, why not post the story with some photos? After all, Facebook is a free public

tool to let others know what you are doing. Again, encourage people in the community to likethe page to spreathe word.

Local media:you can publicise your forthcoming events, activities and wish lists by sending a news release to

the local media. Bear in mind that the newspaper comes out on a Wednesday. Make sure you are in plenty of tim

The more notice you can give the better; try to aim for at least 10 days in advance. Press are more likely to publ

stories if theyre accompanied by good quality, interesting, colour photos. The WH Tim es are a partner on the

challenge so are there to help but you have to be pro-active and sell you event or produce to them.

Jack FM: this is another community radio station who will be happy to help. Sign up to theirJacktivities which w

provide a free publicity tool for your.

WUZZUP: is a local website run by young people from Welwyn Hatfield (www.wuzzup.co.uk), they will be happ

to promote and publish any articles or events that are taking place. To make sure that you get your article up e-

[email protected]

Flyers: can be handed out at local markets, libraries, outside train stations etc. NB: fly posting is illegal.

Dragons blogs or newsletters: Your Dragon may be happy to promote your activities through their own client

communications, such as tweets, blogs or newsletters. This not only encourages ticket sales, but also publicise

the involvement of the company and the Dragons Apprentice Challenge.

Communication and Marketing

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Fund raising is a very worthwhile and valuable activity. Each year

millions of pounds are raised for thousands of charities through

the hard work and enthusiasm of volunteers. Throughout the

country every day people do amazing things for charity.

Whilst the aim of this Challenge is for the teams to make the most

profit for their charity, we encourage you to maximise your

experience and be creative and entrepreneurial with your ideas.

This will help your team to stand out from the others in the

competition and will help your CV or UCAS application get to the

top of the pile.

Simple sponsorship only counts if its part of an overall event

organised by your team. An example of simple sponsorship would

be asking your friends to sponsor you in the London Marathon.However, an entrepreneurial idea would be to organise your own

local marathon and encourage others to participate.

Creative examples of rais ing fu nds: Planning and organising an event or competition

encouraging others to get involved and charging for

participation

Designing, making and marketing a product or service and

earning a profit

Identifying a niche market, sourcing a product at a

competitive price and selling at a profit

A good way to start is to have a brain-storming session with your

team, considering all contributions, however crazy they may

sound. Try to develop ideas that are innovative and simple.

Take advantage of everyone and everything around you to

maximise on your potential for earning money. Dont restrict

activities to school premisesyou may find theyre unavailable.

Research other venues and possibilities like community halls,

stalls in local markets and shopping centres etc. If your Dragonhas local premises and employs a lot of staff there may be

potential there. By moving activities outside your school youre

opening up your potential to a much wider audience. You can

often persuade organisations, community centres, churches etc to

give their premises for nothing (or at cost) provided youre earning

money for a good cause. During November and December there

are many Christmas fairs and markets where stalls can be hired

for little or no cost.

2013 Winners

Overall Challenge Winners fromS

Georges School. They earned

2,625 for Harpenden Child Conta

Centre. Three team members cam

from China, so they played to their

strengths and focused on cultural

diversity as they knew this could s

them apart from the competition.

After sourcing an importer, they

bought small Chinese items which

they sold at the school fair. They

also took this opportunity to

publicise their main event a

Chinese evening in a localrestaurant. At the restaurant, the

team brought the Chinese

experience to life by performing a

traditional Chinese lion dance.

Innovationfrom St ColumbasCollege earned 2,308 for Act One

Arts Base they won innovation fordesigning and printing sets ofTeacher Top Trump cards whichthey sold to fellow students.

Closest co-operation with their

charity, from Roundwood Park

worked with Harpenden Communi

Meeting Point and earned 1354.

Two members of the team spent a

afternoon helping to carve and sel

pumpkins in a local supermarket

with volunteers from the charity, an

one of them is now volunteering in

their shop every week. They mad

raising awareness of the charity a

big part of fundraising they alway

had leaflets available at every eve

and were able to answer questions

Fundraising v Raising Funds& Previous Winners

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Key contacts

Jay Wheeler, Dragons Apprentice Project ManagerMobile: 07951 942 [email protected]

Matt Rayner, WHBC Youth and Sport Partnership Manager01707 [email protected]

For news updates, downloadable copies of documents,links and photos please visit:www.twitter.com/@welhatDragonsAp

www.facebook.com/welhatDragons

DRAGONS APPRENTICE CHALLENGE 2014

Good luck to our Apprentices from:

BISHOPS HATFIELD GIRLS SCHOOL

CHANCELLORS SCHOOL

OAKLANDS COLLEGE

ONSLOW ST AUDREYS SCHOOL

SIR FREDERIC OSBORN SCHOOL

STANBOROUGH SCHOOL

Huge thank you to our Dragons:

Agri-Supply

Edgeward

John Lewis

McIntyre Hudson

Subway

Tesco

Our Charity Partners ArPro-Action Hertfordsh

Resol

Riding for the Disabl

Welwyn Hatfield CV

Welwyn Hatfield Home-Sta

Womens Refu
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Welwyn Hatfield Team Log 18Sep

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