BY MATTHEW DAVEY

AMERICANGRAFFITI

I’ve decided to choose….

A description of the beer…

“The Beer is called American Graffiti Pale Ale 4.5% and is an American style pale ale, with a citrus bitterness & a huge, powerful aroma which lingers on & on”

“This beer is inspired by the film American Graffiti and needs its design to be fresh and needs to be aimed at an audience below 30 as well as above.”

AMERICANGRAFFITI

film

Set in Modesto, California, in 1962, a time and place of early rock n’ roll, drag races, and diners, American Graffiti follows four friends over the course of one summer night. They navigate relationships, their futures, and the post-high school decisions that will impact both.

American Graffiti .1973

What I have to create…

A3 Poster

Advert

Pumpclip Design

T-shirt Design

Bar Runner Design

Advert

What do I want to create for the advert?

Video? Static?

What I have to create…

A3 Poster

Web Advert

Pumpclip Design

T-shirt Design

Bar Runner Design

Inspiration

myIdea

American signs Design

Day theme

or

night theme

AmericanGraffiti

AmericanGraffiti

1 9621962Set in AmericaSet in America

5.4 %

5.4

%

American

EE EE EExx tt rr mm

BEERBEER

OUTRAGEOUSOUTRAGEOUS wildwild

Proposal

Creating:

A3 Poster

Pumpclip Design

Web Advert

Bar Runner Design

T-shirt Design

Proposal

Goal:

Consistent theme in products

Expanding to a younger Audience

1960’s aMERIAN ERA