GIZEM REYHANOGULLARI

Wellness Travel & Medical Tourism

Affordability, Accessibility, Availability

Quality

Perception of

DestinationValue

People traveling from one country or city to

another country or city for medical and/or

wellness services.

Wellness Tourism/Medical Tourism Defined

• Traveling for medical care is NOT a new phenomenon.

Individuals have travelled abroad for health benefits since

ancient times.

History of Medical Tourism

& Wellness Travel

Roman and Greek Baths

“Take the Waters” Spa, Town

of Cheltenham, England

Source: Spas and the Global Wellness

Market

How Far Reaching is

Wellness?• According to SRI:

• There Are 289 Million Wellness Consumers

• The Majority of Consumers Come from the 30 Most-

Wealthy or Most-Industrialized nations.

What Services do they Seek?

• Hips, Knees, Back and SpineOrthopedics

• Diagnostics, Cyberknife, Stem CellCancer Treatment

• Angioplasty, Bypasses, Valve Replacements, Stem CellHeart Procedures

• Liver, Kidney, LungTransplants

• Implants, Veneers, CrownsDental Treatment

• Lap Band, Gastric Bypass, Gastric SleeveBariatric Surgery

• Acupuncture, Preventative, Homeopathy, IndigenousAlternative

• Alzheimer's, ALS, Parkinson's, Paralysis, HeartStem Cell Treatments

• Face Lifts, Breast Implants, CorrectiveCosmetic Surgery

• IVF, Fertility, Hormonal Disorders Infertility Treatments

• Acute and Chronic Conditions, Geriatric CareRehabilitation & Geriatric

How Big Is Medical

Tourism?• 50,000-60 million medical tourists? OECD (Organisation for

Economic Co-operation and Development)

• Top Priority of Most Governments – Ministry Tourism, Health

and Economic Development

• Positive Impact on Local Economy

• Medical Tourism is Global – Both Developed and Developing

Countries Have Medical Tourism as national priorities

Medical Tourism as

Revenue Source• 1 billion tourists travelled internationally in 2012. Source: World Tourism Organization

(UNWTO)

• Medical tourists spend 5-10 times more than a traditional tourist. Countries around the world have reported these figures which correspond to longer stays of medical tourists at destinations as well as participation in tourism activities.

• More than 80 percent of medical tourists who have traveled overseas brought a companion. 2011 MTA Patient Survey.

• 60 percetn of medical tourists indicated staying in their destination countries for more than 10 nights. 2013 MTA Patient Survey

Medical Tourism in Turkey

• Turkey uses its strategic geographical position and the expertise in medical tourism to attract patients from European countries and Middle East.

• Highly skilled doctors from across the Europe are working in Turkeybecause of enormous number of patients travelling to Turkey for medical tourism.

• Turkey is known for high quality cardiac procedures orthopedic surgeries and cancer treatments. Ü

• Moreover laser surgery can easily be availed at number of hospitals in Turkey.

• The Dunyagoz Hospitals Group owns laser centers all over the Turkey.

• More than 40000 medical tourists fly to turkey every year for medical tourism.

• Laser treatments cost around 1000 dollars that includes the medical stay and the medical services in the hospital.

• Individual patients

• Corporate market which includes patients sent by

insurance companies and self-funded employers

Markets

• Individual patients segmented by:

• Medical procedure type

• Geographic location

• Demographics such as age, race, religion, education, income level

• Psychographics, such as values, interests, attitudes, and lifestyle (holistic medicine, wellness tourism)

Markets

Corporate market Individuals

Relationship driven Service driven

Small target market Larger target market

Longer sales process Shorter sales process

Buying decision based on reducing costs and increasing profitability

Buying decision often “price” or “desire” driven

Multiple decision makers One or two decision makers

Meeting face to face with decision makers

Communication by email and phone isenough

Differences

SOURCES

• http://www.slideshare.net/pgoel420/challenges-and-medical-tourism-trends-in-

2013-16508102?related=4

• http://www.slideshare.net/reneemariestephano/wellness-medical-tourism-business-

opportunities-for-travel-agents?qid=5b940213-81be-4674-9874-

25f2bf019e5e&v=default&b=&from_search=10

• http://www.slideshare.net/MustafaSaidYILDIZ/1-medical-tourism-ppt-last-

share?qid=09247032-e15e-4a21-bab8-

a84d6d59d166&v=default&b=&from_search=1