WELLCOME Wijethunga R.R.D +94715164962 Department of Food Science & technology Postgraduate...
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Transcript of WELLCOME Wijethunga R.R.D +94715164962 Department of Food Science & technology Postgraduate...
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WELLCOME
Wijethunga R.R.D
+94715164962
Department of Food Science & technology
Postgraduate Institute of Agriculture
Peradeniya.
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Chocolate Consumption & Human Behavior
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Objective
• When you eat chocolate,
buy chocolate,
got chocolate as gift,
give chocolate as gift;
Do it as well knowing.
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Content
1. What is chocolate.
2. Chocolate consumption.
3. Human behavior.
4. Sri Lankan situation.
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Chocolate
• Chocolate is a confectionary.• Chocolate is a food product made from the seeds of
cacao, roasted and often sweetened.• Chocolate is a psychoactive food. It is made from
the seeds of the tropical cacao tree, Theobroma cacao.
• The Greek term theobroma means literally "food of the gods".
• Cacao has been cultivated for at least three millennia in Mexico, Central and South America, with its earliest documented use around 1100 BC.
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Share of countries in total cocoa beans
production (2005/06 crop year forecasts)
Source: UNCTAD based on the data from International Cocoa Organization, quaterly bulletin of cocoa statistics
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Different Kind Of Chocolate
• White Chocolate• Dark Chocolate• Light Chocolate• Unsweetened Chocolate• Milk Chocolate
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World's top 10 global chocolate manufacturers
Company
• Mars Inc.• Nestlé• Hershey Foods• Cadbury Schweppes• Ferrero• Kraft Foods• Meiji Seika Kaisha Ltd • Barry Callebaut• Lindt & Sprungli• Lotte Confectionery Co
Total Sales 2002US$ Billions
• 7,5• 7,2• 4,5• 4,4 • 3,9• 2,8• 1,9• 1,8• 1,1• 0,9
Source: Top 100 Global Confectionery Companies. Candy Industry, 168 (1): 35-39, January 2003.
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Chocolate Consumption
• Today, people worldwide love sweetened chocolate as a drink and as a food.
• Stimulatory food/ psychoactive food.
• Although cocoa is largely produced in developing countries, it is mostly consumed in industrialized countries.
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Income and Consumption
Dynamics
Note: Chocolate typlifies the enormous growth of consumption in Poland.
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USA Distribution of Candy Consumption,
2007
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2002 International Statistics of Cabisco/ICCO
Chocolate consumption in kilograms per person and country
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Share of main consuming countries in 2004/05
Source: UNCTAD based on the data from International Cocoa Organization, quaterly bulletin of cocoa statistics
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Psychoactive Biochemical
• Anandamide
• Caffeine/ Theobromine
• Phenylethylamine
• Tryptophan
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Phenylethylamine(PEA) “Love Chemical”
• PEA is a natural monoamine alkaloid, trace amine, and psychoactive drug with stimulant effects.
• The same chemical that is released in your brain when you fall in love.
• Phenylethylamine in turn causes the brain to release mesolimbic dopamine in the pleasure centers of the brain, another chemical where its presence is at peak during an orgasm.
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It helps mediate feelings of
1) attraction,
2) excitement,
3) giddiness,
4) apprehension
5) euphoria
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Anandamide
• This is an endogenous cannabinoid neurotransmitter found in animal and human organs, especially in the brain.
• These distinct effects are mediated primarily by cannabinoid receptors in the central nervous system & mainly involved in functions of the immune system.
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Benefit of Anandamide
• Promote and prolong the feeling of well-being.
• Inhibits human breast cancer cell proliferation.
• Anandamide plays in human behavior, such as eating
and sleep patterns, and pain relief.
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Theobromine
• It is in the methylxanthine class of chemical compounds.
• Superior to opiates as a cough medicine.
• This is helpful in treating asthma, since it relaxes the smooth muscles.
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Theobromine
• Item Mean theobromine content (mg/g)
Cocoa - 20.3 Cocoa cereals0 - 695 Chocolate bakery products - 1.47 Chocolate toppings - 1.95 Cocoa beverages - 2.66 Chocolate ice creams - 0.621 Chocolate milks - 0.226
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Tryptophan
• This an essential amino acid.
• Its ability to increase brain levels of serotonin.
• Hence – 1) diminishes anxiety
2) mood-modulating
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Sri Lankan Situation
• Two types of Chocolate
1)Original Chocolate
2)Immitate Chocolate
• Consumption Behavior
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Now what you feel?
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References• Dakin, Karen; Wichmann, Søren (2000). "Cacao and
Chocolate: A Uto-Aztecan perspective". Ancient Mesoamerica.
• "All About Chocolate: The Cacao Tree". Xocoatl. Retrieved 20 December 2007.
• Adams, Stuart J.. "A Critical Look at the Effects of Cocoa on Human Health.". Pabulum, 2004 Issue 61. Retrieved 3 March 2006.
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THANK YOU