Wellbeing Cluster 221008 Share

WELLBEING CLUSTER IN JYVÄSKYLÄJUHA HAUTANEN,

LECTURER OF WELLNESS TECHNOLOGY JYVÄSKYLÄ UNIVERSITY OF APPLIED SCIENCES

22.10.2008 1Wellbeing Cluster in Jyväskylä, Juha Hautanen

• Ageing society• The need for and the costs of

health and social services areincreasing

• New technology, new operationalmodels, new solutions

• Citizens have shown a growinginterest in their own health

• Citizen empowerment, increasinginterest in alternative services

THE DRIVERS OF DEVELOPMENT


THE FINNISH POPULATION IN DIFFERENT AGE GROUPS

Sosiaali- ja terveydenhuollon tilastollinen vuosikirja 2005http://www.stakes.fi/FI/Tilastot/Tilastojulkaisut/vuosikirja.htm#ankkuri1


Social and health care costs according age per month in year 2003

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Pekka ParkkinenVATT

Ikä , vuotta


The real social and health care costs/year between 1975-2003 in Finland

(year 2003 euros)

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History

With out improvmen

In productation

pl tuottavuus

ml tuottavuus

With improvmen

In productation


22.10.2008Wellbeing Cluster in Jyväskylä, Juha Hautanen 9

• User Centric• Business Orientated• Holistic Approach to Wellbeing• Innovative (social and

technological)• Open• Shared Values and Visions

OUR ATTITUDE

Wellbeing Cluster in Jyväskylä, Juha Hautanen 22.10.2008 12

Physical– Organic content

Mental content:cognition, emotions, motivations

Social content

Cultural content

• Based to knowledge of – Sport and Health Science– Psychology– Gerontology– Sociology– Education– Business– Human Technology Interaction

• Infrastructure

SHARED VISION OF REGION IS THE HUMAN TECHNOLOGY CITY


THE STRATEGY OF WELLBEING TECHNOLOGY AND INDUSTRY

ACQUIRINGMARKET LEADER

COMPANIES

DEVELOPMENTOF EXISTINGCOMPANIES

The Main Tarkets



WEL

LBEI

NG

CLU

STER

IN JY

VÄSK

YLÄ

OVER 300 COMPANIES

•INNOVATIVE PUBLIC SECTOR•COMPACT AND EFFECTIVE REGION•OUTSTANDING POSSIBILITIES TAKE RESPONSIBLE OF OWN WELL WEING

• ACTIVE BUSINES DEVELOPMENT AND SUPPORT

• TWO UNIVERSITIES

• GOOD FACILITIES

THE CLUSTER TYPE CONVERGENCE

End-User

Manufacturers(Suppliers)

Personel

InterestGroups

NEW SERVICES– NEW WAY OF THINKING

PRO

ACT

IVIT

Y -

IN

NO

VATI

ON

OF

FUTU

RE

According Jouni Juutilainen, -0822.10.2008 17Wellbeing Cluster in Jyväskylä, Juha Hautanen

USER CENTERED DESIGN


1922.10.2008Wellbeing Cluster in Jyväskylä, Juha Hautanen

JACQUES CARELMAN’SCOFFEEPOT FOR MASOCHISTS

20 22.10.2008Wellbeing Cluster in Jyväskylä, Juha Hautanen

Pheasant 1996

USER CENTERED DESIGN

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PRODUCT VS. JOB

• People don’t want a 10mm drill, they want a 10mm hole– People buy products to do a job

• Define the job not the product– Innovate a concept to complete the job– Disruptive innovations possible

Job

Functional Social Emotional

Source: Kim Blair, MIT, Center of Sport Innovations


THE ITERATIVE DESIGN PROCESS OF USER-CENTRED DESIGN ISO 13407

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System meets specified functional, user and organizationalrequirements

System meets specified functional, user and organizationalrequirements

Evaluate design against requirements

Evaluate design against requirements

Produce designsolutions

Produce designsolutions

Specify the userand organizationalrequirements

Specify the userand organizationalrequirements

Understand andspecify the contextof use

Understand andspecify the contextof use

Identify need ofhuman-centreddesign


USER-CENTRED DESIGN ACCORDING ISO 13407

”Human-centred design is an approach to interactive system development that focuses specifically on making systems usable. It is a multi-disciplinary activity which incorporates human factors and ergonomic knowledge and techniques. The application of human factors and ergonomics to interactive systems design enhances effectiveness and efficiency, improving human working conditions, and counteracts possible adverse effects of use on human health, safety and performance. Applying ergonomics to the design of systems involves taking account of human capabilities, skills, limitations and needs.”


THE PRODUCTS ARE

• are easier to understand and use, thus reducing training and support cost.

• improve user satisfaction and reduce discomfort and stress.

• improve productivity of user and the operational efficiency of organizations.

• improve product quality, appeal to the users and can provide competitive advantage.


USER-CENTRED DESIGN

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Demand Pull (User Orientated Design)

Supply Push(Technology Orientated Design)

ProductionOrientatedDesign

UserCentredDesign


USER-CENTRED DESIGN

Method is• system oriented and• promoting iterative design

Ensuring that products• have real value for end users• are matched to user capabilities• are fit for the purpose for which they were designed


HUMANTECH LIVING LAB


• One chosen direction to support Innovations is Living Lab

• Living Lab is:– Open innovation environment of users, companies,

regional developers and research and education– Support user involvement and empowerment– User centric approach– Action platform of real markets and users– Support companies and/or communities

HUMAN TECH LIVING LAB


HUMANTECHNOLOGY LIVINGLAB

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Innovation management & Business DelopmentInnovation management & Business Delopment

Ubiquitous Computing/ICTUbiquitous Computing/ICT

User Centered ApproachUser Centered Approach

SustainibilitySustainibility

Wellbeing Cluster in Jyväskylä, Juha Hautanen

SOME KEY WORDS• Experience Industry• User Driven Centered Innovation• Service Design• Open Innovation• Empowerment• Design for All• Psychology of Design• Multi Disciplinary Development• Business Development• Shared Values• Value Creation• Define the Job• …

TWO MAIN ENVIRONMENT

• Jyväskylä Lutakko – the most important (out side of capital) event tourism node in Finland– Heart of Rally of Finland weekend– Jyväskylä Paviljonki – over 1000 public event in year– Over 400 000 visitor a year– Over 2000 recidence in the area– 218 companies all ready in the area– Over 8000 students are making their studies in the are


HIMOS

• Himos – crowing towards to the most wanted and intelligence holiday resort in Finland

2006 2015 2020

Pä

iväk

ävijö

iden

luku

mää

rä

300 000

1 000 000

2 000 000

Nykytila

Tavoite

Visio

• 300 000 visitors in year 2006, future plans to crow it to 1,5 million visitor in year 2015 ant 2,0 million year 2020

• Network of over 60 companies



Developing alliances

High tech companyTechnologyDomain expertiseBrand

Service providerDistributionDomain expertiseBrand

Center for excellenceMulti-domain knowledgeLead user attitudeOpen innovationDo not commercialize

UsersRegionaldevelopers

SIX SIDES OF LIVING LAB HARMONIZATION CUBE

Wellbeing Cluster in Jyväskylä, Juha Hautanen22.10.2008 37

user involvement service creation infrastructure

methods & toolsinnovation outcomesgovernance

need for low cost observation methods

get users motivated

knowledge on cultural and legal differences

provide tools to have users involved

different approachesto motivate

different users

need for unobtrusive methods

keep users motivated

which type user, effort, expectations required?

automatic data collection

demonstrationvalidationprototyping

organisation, training

market customisation

communication services

management

idea generation, services specific to stakeholders

governance

idea generation, business support services

collaboration services

operational excellence

commitment & responsi-bilities

extensions(services, partners, users)

management working practices

business models

funding strategydynamics

financing service selection

ownership drivers/ management structure

massively distributed, multi-user environment

innovation expertise, competencies

extendable context, target market

innovation-supportive environments Idea, Patent

involvement of experts, stakeholders

optimal degree of Interaction, context-sensitive

IPRearly phase innovation

target market, value for stakeholders

supporting optimal interaction

new technologies/possibilities through ENoLL

taxonomy of methods& tools

pan-European Living Lab projects –sharing best practices

technology support for methods & tools

methods & tools are exchanged in the ENoLL

Living Lab methods

methods & tools are institution-alised

appropriatemethods for LL available

technologies are implemented

most used infrastruc-tures

to deploy collaboration processes

infrastructure to be adapted to other environments

Infrastructures used to deploy first defined scenarios

collaborative infrastructur-es in ENoLL

best fitting infrastruc-tures with environment

collaborative infrastruc-tures

selected infrastructure providers

interoperable/ standardised infrastruc-tures

sharing resources & infrastructure

user involvement service creation infrastructure

methods & toolsinnovation outcomesgovernance

need for low cost observation methods

get users motivated

knowledge on cultural and legal differences

provide tools to have users involved

different approachesto motivate

different users

need for unobtrusive methods

keep users motivated

which type user, effort, expectations required?

automatic data collection

demonstrationvalidationprototyping

organisation, training

market customisation

communication services

management

idea generation, services specific to stakeholders

governance

idea generation, business support services

collaboration services

operational excellence

commitment & responsi-bilities

extensions(services, partners, users)

management working practices

business models

funding strategydynamics

financing service selection

ownership drivers/ management structure

massively distributed, multi-user environment

innovation expertise, competencies

extendable context, target market

innovation-supportive environments Idea, Patent

involvement of experts, stakeholders

optimal degree of Interaction, context-sensitive

IPRearly phase innovation

target market, value for stakeholders

supporting optimal interaction

new technologies/possibilities through ENoLL

taxonomy of methods& tools

pan-European Living Lab projects –sharing best practices

technology support for methods & tools

methods & tools are exchanged in the ENoLL

Living Lab methods

methods & tools are institution-alised

appropriatemethods for LL available

technologies are implemented

most used infrastruc-tures

to deploy collaboration processes

infrastructure to be adapted to other environments

Infrastructures used to deploy first defined scenarios

collaborative infrastructur-es in ENoLL

best fitting infrastruc-tures with environment

collaborative infrastruc-tures

selected infrastructure providers

interoperable/ standardised infrastruc-tures

sharing resources & infrastructure

organisationalissues

setup

scalability

sustainability

contextualissues

technologicalissues


setup

scalability

sustainability

contextualissues

technologicalissues


setup

scalability

sustainability

contextualissues

technologicalissues

SOME TECHNOLOGY CASES


Heart tells more than your pulse• Research projects from 2000 on at

the Center for Olympic Sports• Firstbeat was founded on 2002

as a spin-off• Employees: 18• Start-up company of the year 2004 in Finland (of approx.

600)• Stress Management

– Lifestyle stress monitoring – Within day stress monitoring to identify time periods of high stress and relaxation – Day to day stress monitoring to monitor the development of resources – Resources and relaxation monitoring – Learning from body reactions for better control and performance

• Weight Management • Wellness Analysis


Case: A businessman recovers at the barber shop

Workload (stress) and recovery profiles

Time

In this case no significant recovery would have been identified without visint barber shop at 11:00.

Pro

port

ional am

plit

ude


• Founded 1996• Products

– The balance measurement and training systems

– Reaction time and psychomotor speed measurement systems

– Isometric strength measurement systems

– Eccentric trainer for the training of the strength, mobility and function of legs

• Base in university research• Export to 15 countries• Balance measurement market

leader in Scandinavia


Wellbeing Cluster 221008 Share

Health & Medicine

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