Welcoming a Record Class!!

Enrollment Management Overview, Opening Week 2006

Educating Tomorrow’sEducating Tomorrow’s LeadersLeaders

Our Mission: The University of Missouri-Rolla, Missouri’s Technological Research University, offers educational programs in major disciplines that are technology-based, technology-dependent, or complementary to these programs and is responsible for meeting Missouri’s need for engineering education. It is a premier source of leaders for our rapidly changing society -- leaders able to identify and solve complex societal and technical challenges; to create, assimilate, synthesize and communicate knowledge; to work effectively as team members in diverse environments; to adapt to change through life-long learning; and to improve quality of life for the citizens of the state and nation.

UMR conducts nationally recognized research and develops and integrates new technologies in areas which improve the well-being of our citizens. The university stimulates economic development by creating and disseminating knowledge, by providing an educated work force, by encouraging and providing continuing education for lifelong learning, and by fostering partnerships among university, industry, and government groups.

UMR emphasizes a broad range of educational and research programs with special emphasis on science and technology.

(Approved December 2005 Board of Curators’ Meeting)

What is a Technological Research University?

Technological research universities distinguish themselves by having a mission-based commitment to improving lives and the world through the study and application of advanced science and technology.

Most of today’s prestigious technological universities have a reputation for providing superior education and research programs in the sciences, technology, engineering, mathematics (STEM), the humanities and business management fields.

Benefits & Liabilities of Technological Research Universities

Benefits:» Attract very bright students who want to change the

world for the better» The mission creates a learning environment that

spurs new developments for improving life and the society through new knowledge and economic development

Liabilities:» A decreasing pool of students interested in the STEM

fields makes it difficult to grow both a traditional and diversified student body

» The academic programs are more expensive than the traditional liberal arts education

Success Indicators

Starting salary of graduates +$51K

10th in the nation for number of doctoral engineering degrees granted to women

22nd in the nation for number of engineering degrees granted

Over 500 recruiters attend on-campus career fairs annually

Success Indicators

22nd on list of “America’s Most Entrepreneurial Campuses” Source: Forbes magazine

One of the nation’s 25 “most connected campuses” Source: Forbes.com/Princeton Review

A top 25 civil engineering program Source: America’s Best Colleges Guidebook 2004

Enrollment Management Missionapproved: June 2001

The Division of Enrollment Management coordinates enrollment services for the University, working collaboratively with the academic units, student affairs and administrative units to identify and implement processes to meet, and strive to exceed student/customer expectations and University goals.

EM at UMR

Research, Recruitment & Retention: focus on student assessment and modeling successes» Admissions» Registrar» Student Financial Assistance» Orientation / New Student Programs» Women’s Leadership Institute» Student Diversity Programs» Pre-College Programs» Visitor Center

The Core Understandings of UMR EM:

1. We exist to help and serve students the best we can

2. Be honest and positive at all times. Never feel pressure to make things up or answer questions you do not know the answers to. Feel free to say, “I don’t know,but I will find out and get back to you.”

3. You are the University – everything you say, how you look and act will be the guests vision and image of UMR. Take your role and the responsibility that goes with it very seriously.

The Core Expectations

1. Managerial Philosophy: the “Platinum Rule”

2. Student Service Philosophy: Find ways to say “YES”

3. Operational Philosophy:Make data based decisions & do the basics

better than everyone else

Enrollment Concerns & Challenges in 2000

8 Year Decline New Students (-700 students) 52% Graduation Rate 82% Retention Rate 22% Female Enrollment 4% Traditionally Underrepresented Minorities Only 1 New UG Degree Program (Computer Engineering) added to

UMR’s Academic Portfolio in about 10 years

Campus Residence Halls and Courses have 10-15% Open Capacity Industry Asking for MORE Graduates Declining Student Interest in Engineering, Computer Science,

Physics, Chemistry, and Math A Fast Approaching Decline in Midwestern College-Bound Students

Enrollment Status & Challenges in 2005-06

5 Year Growth Pattern in all Strategic Plan Areas 64% Graduation Rate (UMR Record) 87% Retention Rate (UMR Record) 23% Female Enrollment (+170 new students) 5 Year Increase (+978 students) New School of Management, 8 new Mission Based Degree

Programs and 17 Graduate Certificate Programs

Campus Housing and Classes are very full Industry STILL Asking for MORE Graduates FURTHER Declines in Students Interested in Engineering,

Computer Science, Physics, Chemistry, and Math degrees/careers A MUCH FASTER Approaching Decline in Midwestern College-

Bound Students

Expected EnrollmentExpected EnrollmentSTRATEGIC PLAN GOAL: Grow to 6500-7000 Students

» TOTAL Enrollment 5720» Undergraduate Students 4400» Graduate Students 1300» Freshman class +970* * 2003, 2004, 2005, 2006 Largest New Student Classes in 15 years

Class Locations

•Campus: 91%

•Distance: 9%

2005 Undergraduate Demographics

Average Age: 21.6 years old

Gender: » 23% Female» 77% Male

First Generation College Students:» 2005-06: 37%

Residency:» Missouri Residents: 76%» Out-State Students: 24%

Ethnicity: » African-American: 4% » Asian-American: 3% » Caucasian: 83% » Hispanic: 2% » Native-American: 1% » Non-resident, International: 2%» Not Disclosed: 5%

UMR's Academic Major Distribution by Headcount

Engineering Majors, 73%

Arts & Science

Majors, 22%

Management & Business Majors, 5%

Engineering Majors

Arts & ScienceMajors

Management &Business Majors

Technological Institutions: Enrollment Mix

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

% Engineering, Business, Science & Math Enrollment

% E

ng

ine

eri

ng

En

rollm

en

t

UMR

Stevens

Cal Tech

Col. Sch. Mines

Georgia Tech

Michigan TechWorcester

RPI

MIT

S.D. Mines

N.M. Mining

Technological Institutions

Mizzou

"On the bubble"

Science / Tech. Based Comprehensive

Brooklyn Poly

IIT

DrexelCarnegie Mellon

Michigan

N.C.State

Iowa State

NJIT

Case Western

VT

Purdue

Texas Tech

RIT

Lehigh

LT

Life as an Outlier

UMR ENROLLMENT

3,000

3,500

4,000

4,500

5,000

5,500

6,000

6,500

Fall

Tota

l Num

ber

of Stu

den

ts

On - Campus Other Programs

Other Programs 308 314 227 355 412 456 476 471 501 600

On - Campus 4,719 4,673 4,517 4,393 4,575 4,848 4,983 4,936 5,101 5,400

1997 1998 1999 2000 2001 2002 2003 2004 20052006 Goal

Expecting 3rd Largest Class in UMR History Fall 2006: +970

Full-time, First-time, Degree Seeking Freshmen

787 784 807 779693 721 680 674 715

815897 877 914

0

450

900

93 94 95 96 97 98 99 00 01 02 03 4 5

Due to Low Market Interest in STEM Majors, UMR Embraced a Segmentation and Communication Strategy to Increase Enrollment by Improving the Yield of Admitted Undergraduate Applicants who Enroll

FS2000 FS2001 FS2003 FS2005

4TH WEEK CENSUS

Beginning Freshmen

42% 696

43% 715

51% 897

50% 914

w/ Admit to Enroll Yield %

New Transfers

61% 195

62% 231

73% 281

96% 312

 

    TOTAL 891 946 1178 1226

Enrollment by Academic Quality

Average ACT Composite Score by Year: 1990 - 2005 First-time Freshmen

2021222324252627282930

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

Year

Ave

rage

AC

T S

core

Series1 Series2

ADAIR

ANDREW

ATCHISON

AUDRAIN

BARRY

BARTON

BATESBENTON

BOONE

BUCHANAN

BUTLER

CALDWELL

CALLAWAY

CAMDEN

CARROLL

CARTER

CASS

CEDAR

CHARITON

CHRISTIAN

CLARK

CLAY

CLINTON

COLE

COOPER

CRAWFORD

DADE

DALLAS

DAVIESSDE KALB

DENT

DOUGLAS

DUNKLIN

FRANKLIN

GENTRY

GREENE

GRUNDY

HARRISON

HENRY

HICKORY

HOLT

HOWARD

HOWELL

IRON

JACKSON

JASPER

JOHNSON

KNOX

LACLEDE

LAFAYETTE

LAWRENCE

LEWIS

LINCOLN

LINN

MCDONALD

MACON

MADISON

MARIES

MARION

MERCER

MILLER

MONITEAU

MONROE

MORGAN

NEWTON

NODAWAY

OREGON

OSAGE

OZARK

PERRY

PETTIS

PHELPS

PIKE

PLATTE

POLK

PULASKI

PUTNAM

RALLS

RANDOLPH

RAY

REYNOLDS

RIPLEY

ST. CLAIR

SALINE

SCOTLAND

SCOTTSHANNON

SHELBY

STODDARD

STONE

SULLIVAN

TANEY

TEXAS

VERNON

WARREN

WAYNE

WEBSTER

WORTH

WRIGHT

MADRIDNEW

MISSIS-SIPPI

BOLLIN-GER

GIRARDEAUCAPE

WASHING-TON

JEFFER-

SON

ST

LOUIS

CITY

MONT-GOMERY

GAS-

CON-

ADE

SCHUY-LER

LIVING-STON

LOUISST

FRANCOISST

CHARLES

ST

PEMI-SCOT

GENEVIEVESTE

0

3

8

6

1

1

1

11

24

48 75 9

1

3

1

3

3

6

3

15

227

6

2 3

2 11

8 7

412

3

4

4

41

3

26

4

9

6

15

60

3 1712

38

345919

45

21 108

174

41

22

14

1584

28

42

FRANCOISST 12

10

6085

8

4

12

30

21

313153

22

21

5

1

721

8

4 2

913

7

37

3

314

135

13

12

49

16

3

112 14

9

49 7

6 27 5

7

7 20

4

9

20

2

3

411

9

Geographic Origin of All Students – Preliminary Fall 2005

Note: Geographic Origin is defined as student's legal residence at time of original admission to UMR.Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, end of 4th week of classes.

University of Missouri - Rolla

All Students, TotalsMissouri 3,875Other Locations 1,727Total 5,602

10

27

50 or more students

10 – 49 students

1 - 9 students

No students

Legend

All Students, Totals

United States 5,063 Other Countries 539 Total 5,602

ALASKA

CALIFORNIA

IDAHO

OREGON

WASHINGTON

MONTANA

WYOMING

UTAH

COLORADO

ARIZONA

NEW MEXICO

TEXAS

OKLAHOMA

KANSAS

NEBRASKA

SOUTH DAKOTA

NORTH DAKOTA MINNESOTA

WISCONSIN

IOWA

ILLINOIS

OHIOIN

KENTUCKY

WV

VIRGINIA

NO. CAROLINA

GEORGIA

FL

ALABAMA

MS

MISSOURI

ARKANSAS

LA

NEVADA

HAWAII

MICHIGAN

PENNSYLVANIA

NJ

NEW YORK CTMA

VT

NH

MAINE

TENNESSEE

CAROLINA

SO.

MD

DE

RI

DC

35

3

4

5

7

6

1

17

47

106

51

123

43

4

25

3875

72

1391

7

5

19

14

369 17

21

10

10

15

235

9

9

4

165

14

142 4

2

University of Missouri - Rolla Geographic Origin of All Students - Fall 2005

Note: Geographic Origin is defined as student's legal residence at time of original admission to UMR.Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, end of 4th week of classes.

10

3

7

25

DC 1

50 or more students

10 – 49 students

1 - 9 students

No students

Legend

1

VIRGIN ISLANDS

1

PUERTORICO

1

UMR MAKING PROGRESS IN DIVERSITY:

54% Growth in Under-Represented Students 2000 - 2005

Enrollment By Ethnic Group FS 2000 2001 2002 2003 2004 FS 2005 Change% ChangeAmerican Indian/Alaskan Native 24 26 23 27 23 21 -3 -13%Asian 127 128 137 151 142 158 31 24%Black, Non-Hispanic 168 197 213 230 218 237 69 41%Hispanic 58 63 83 100 100 126 68 117%Non-Resident, International 590 723 819 749 600 565 -25 -4%Ethnicity Not Specified 171 179 209 253 298 253 82 48%White, Non-Hispanic 3,488 3,567 3,756 3,949 4,026 4,242 754 22%Total 4,626 4,883 5,240 5,459 5,407 5,602 976 21%

Under-Represented Minorities 250 286 319 357 341 384 134 54%% of Total 5% 6% 6% 7% 6% 7%

Non-Resident, International 590 723 819 749 600 565 -25 -4%% of Total 13% 15% 16% 14% 11% 10%

Total On-Campus Enrollment: Under-represented minorities(Undergraduate and Graduate)

168 197 213 230 218 237

2426 23

27 23 2158

6383

100 100126

0

50

100

150

200

250

300

350

400

450

2000 2001 2002 2003 2004 2005

Enr

ollm

ent

0%

1%

2%

3%

4%

5%

6%

7%

8%

% o

f to

tal e

nrol

lmen

t

African-American Native American Hispanic % of total enrollment

Success in Growing Diversity

12% Increase in Female Students+174 Women on Campus

On-Campus Enrollment - Women (Undergraduate and graduate)

966 1004 10281083 1060 1075

5850

5457

5247

0

600

1200

00 01 02 03 04 05

Other African-American

Improving Student Success

Retention Rates 2005 » General Student Body: 87% (82% 2001)» Female Students: 88%» Minority Students: 89%» CAMPUS GOAL: 90%

Graduation Rates 2005» General Student Body: 64% (52% 2001)» Female Students: 71%» Minority Students: 60%» CAMPUS GOAL: 70%

5-year Student Growth Financial Impact

FY 2001 FY 2006Percent

IncreaseTuition and Educational FeesFall Enrollment 4,626 5,602 21%Distance Education Fee Revenue $1,600,134 $3,016,843 89%After Discount Tuition & Educational Fees $18,666,021 $30,381,690 63%Net Tuition & Educational Fees $20,266,155 $33,398,533 65%

Residence HallsRes hall occupancy--yearly average 1050 1401 33%Ave. room and board per resident $4,460 $5,874 32%Total room and board revenue $4,682,940 $8,230,000 76%

Student Activity/Health FeesStudents paying activity fees 4,393 5,102 16%Total activity fee revenue $1,852,594 $3,469,725 87%

Total Net Student Revenues $26,801,689 $45,098,258 68%

Source of RevenueAuxiliary, Gifts, &

and Other

16%

Tuition & Fees

33%

Grants & Contracts

21%

State Appropriations

30%

+9

> 20 %

+11% to +20%

0% to +10%

Decreases

-11

+7

+12+4

-22+11

+53+7

-10

+9

+20

-20

-6

-8

+7

+2

-11

+5

-4

+16

+13

+5-7

-6

-8

-4

-1

-12

+3

-2

-3

+8+3

+2-1

-3

+4

-7+6

-3

+9

Projected Change in High School Graduates2002-2012

+3

+10

-10

0-1-2-10 -10

-17

STAMATS, 2005

Potential United States Undergraduate Engineering MajorsAll College Bound, ACT Tested Students Interested in Any Engineering Field

40000

45000

50000

55000

60000

65000

70000

Num ber 63653 66475 67764 64571 64937 63329 63601 65329 65776 61648 54175 52112 51445 48438

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

Concerning Student Interest Data

Source: ACT 2004

Missouri’s 2005 Student Funnel for All Engineering Fields

High School Seniors: 61,378 High School Graduates: 57,573 ACT Testers/College Bound: 42,862 Any Engineering Interest, all scores: 1,599 Engineering Interest, +21 comp. score: 1,102

(21 = MO average score / 50%) Engineering Interest, +24 comp. score: 789

(24 = UM minimum for auto admission) UMR’s Freshmen Engineering Majors 534

from Missouri

UMR Strategic Enrollment GoalsFall Semester Headcount

2005 2006 2007 2008 2009 2010

Total Enrollment 5,602 5,880 6,160 6,440 6,720 7,000

Freshmen Class 914 915 915 920 920  920

Transfer Class 314 325 340 350 360 375

On-campus 5,101 5,280 5,460 5,640 5,820 6,000

Distance Education 501 600 700 800 900 1,000

Undergraduate Female Students 930 975 1,025 1,100 1,200 1,380

Undergraduate Minority Students 314 340 375 410 445 460

Undergraduate Students 4,250 4,320 4,400 4,480 4,550 4,600

Graduate Students 1,289 1,400 1,550 1,800 2,100 2,400

Capacity for Enrollment Growth Academic Space Assessment Student Housing Capacity Parking Capacity Student Market Assessment Enhancing the UMR Product / Academic

Portfolio

Keys to Planning for 7000 Students

Achieve Retention Goal of 90% - 1st to 2nd year.

Enhance the New Student Marketing Efforts and Embrace the UMR Branding Strategy.

Continue department and faculty discussions on strategic course scheduling.

Goal of 1000 distance education students is possible: Need enthusiasm for distance learning to continue to grow.

Conduct a thorough parking study.

Refine and adjust non-engineering recruitment/marketing programs.

Scholarships will continue to be vital to our success.

Freshmen Class ProfileFall 2006 – Opening Week

Over 970 students One of the 3 largest and most talented classes in UMR history

29 states (California to Virginia) 15+ foreign countries

Ave. ACT: 27.2 (upper 10% in nation) Ave. HS GPA: 73% have a 3.5 GPA or higher Over 56% in upper 20% of High School Class

88% interested in Engineering & Science fields 20% Undecided on a Specific Major

Demographics Women (23%) Men (77%)

• Age: 18 years or less (96.86%)

77% Missouri 21% out-of-state 2% international

• 8.6% Underrepresented/minority students

63% are 2nd generation college students

Expectations 36% plan to earn a graduate degree at UMR 58% are likely to complete a graduate degree

67% plan to complete a BS in 4 years or less81% plan to Co-op or Intern

45% plan to study more than 11 hours per week at UMR 76% studied less than 5 hours per week in high school

97% plan to earn a 3.0 or higher UMR GPA52% plan to earn a 3.5 or higher UMR GPA

91% plan to join a student organization 51% would like to assume a student leadership position 33% would like to study abroad

Activities 58% were involved in varsity athletes in high school 51% plan to be involved in recreational athlete activities

48% plan to be involved in UMR student design teams26% plan to join a fraternity or sorority

26% interested in academic or pre-professional organizations 20% plan to be involved in music and theatre 17% plan to be involved in religious based organizations

Decision Factors 78% UMR: 1st choice college to attend

18% UMR: 2nd choice college to attend 9 Freshmen plan to transfer to another university

70% became interested in UMR during Jr/Sr high school year 60% first learned of UMR from family & friends

97% chose UMR because it offered their desired Academic Program & its quality Academic Reputation

85% Financial Aid/scholarship was important in deciding to attend UMR

78% claim the personalized attention they received from UMR was important in deciding to enroll

Financial Issues $67,355: average UMR family income 75% are receiving scholarships & financial aid 24% qualify for Pell Grants

73% plan to work while enrolled at UMR

26% already have/carry a credit card42% have an existing monthly balanceOnly 6 students have 4 or more credit cards 12 have over $1000 of credit card debt before

enrolling at UMR

Faculty/Student Relationships

94% plan to meet with faculty outside of the classroom/lab

49% feel faculty should be very involved in their career development

Technology 94% plan to bring a PC to campus

69% will be new computers70% laptops4% Macintosh/Apple

95% plan to bring a Cell Phone to campus

51% spend more than 6 hours per week on the internet

14% spend more than 15 hours per week on the internet