Welcomes YouWelcomes You

Inaugural

P2P & VIDEO CONFERENCE

DCIA Special Event 

DCIA MissionDCIA Mission

• • Foster Foster Commercial Adoption Commercial Adoption Peer-to-Peer (P2P) Technologies Peer-to-Peer (P2P) Technologies

•• Other Distributed ComputingOther Distributed Computing Technology ApplicationsTechnology Applications

Old Client-Server Architecture (Non-P2P)Old Client-Server Architecture (Non-P2P)

New Decentralized P2PNew Decentralized P2P

A Disruptive Content InfrastructureA Disruptive Content Infrastructure Infinitely Scalable,Infinitely Scalable, Low to No Overhead Low to No Overhead

P2P Industry PlayersP2P Industry Players

2007 Arrival – Peer-to-Peer Television (P2PTV)2007 Arrival – Peer-to-Peer Television (P2PTV)

                                 

 

Hybrid-P2P / Peer-Assisted – Newest IterationHybrid-P2P / Peer-Assisted – Newest Iteration

Evolution of P2PEvolution of P2P

• • Channel Impact Channel Impact • • Media Sector ResponseMedia Sector Response • • Regulatory PhasesRegulatory Phases • • Commercialization Commercialization

Industry Statistics: Over 450 Million Active P2P Software Installations Globally, 1 Billion Daily File Transfers, 125 Million Monthly Cume Usage, 15 Million Average Simultaneous Users, 80 Million Monthly Licensed Content Transactions… Now Adding Social Networks featuring User-Generated Content (UGC)…

BigChampagne is DCIA’s online media BigChampagne is DCIA’s online media measurement source specializing in P2Pmeasurement source specializing in P2P

P2P Audience GrowthP2P Audience Growth• P2P populations continue to increase year over year.

Average Simultaneous Global P2P Population

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

2005 2006 2007

The Opportunity: P2P File-The Opportunity: P2P File-Sharing RevolutionSharing Revolution

20-60 times more music tracks are acquired on 20-60 times more music tracks are acquired on

P2P than are downloaded from iTunes P2P than are downloaded from iTunes

Sources: Apple Computer, IFPI approximations of songs acquired on P2P

Songs Acquired on iTunes and P2P During Six-Month Period

0 6,000,000,000 12,000,000,000 18,000,000,000 24,000,000,000 30,000,000,000 36,000,000,000 42,000,000,000 48,000,000,000 54,000,000,000 60,000,000,000

iTunes

P2P

P2P Internet Traffic Share GrowthP2P Internet Traffic Share Growth

File-Types on Major P2P Networks - 2006

– P2P usage is widespread and growing• 2004 – 3 million unique IP addresses in 30 days• 2006 – 3 million unique IP addresses in 8 days

– Continuing impact on ISPs• 50-65% of downstream traffic is P2P• 75-90% of Upstream Traffic is P2P

Internet Protocol Breakdown 1993 - 2006

Velocix Research

Internet Traffic Now Dominated by P2PInternet Traffic Now Dominated by P2P

Source: Sandvine, July 2008

More than 60% of Upstream Traffic is P2PMore than 60% of Upstream Traffic is P2P

Source: Sandvine, October 2008

In Next 5 Years P2P Traffic Will Grow 400%In Next 5 Years P2P Traffic Will Grow 400%

Revenue Projections for P2P & File SharingRevenue Projections for P2P & File Sharing

Insight Research: The worldwide market for P2P and file-sharing services is expected to generate $28 billion per year in revenue for carriers and ISPs by 2011.

P2P MonetizationP2P Monetization

DCIA OrganizationDCIA Organization

• • Content GroupContent Group

• • OperationsOperations Group Group

• • PlatformPlatform Group Group

Member Companies Include...Member Companies Include...

Member Companies Also Include...Member Companies Also Include...

DCIA ResourcesDCIA Resources

• • Government RelationsGovernment Relations

• • Best PracticesBest Practices

• • Member ServicesMember Services

• • Consumer ResearchConsumer Research

Government RelationsGovernment Relations

• • Doug CampbellDoug Campbell

- Senate Staff DMCA - Senate Staff DMCA

- Fleishman-Hillard- Fleishman-Hillard

• • Judiciary & CommerceJudiciary & Commerce

• • FTC & Justice Dept.FTC & Justice Dept.

• • Advocacy CoalitionsAdvocacy Coalitions

I S P G

1) Default Settings 2) File-Sharing Controls 3) Shared-Folder Configurations4) User-Error Protections 5) Sensitive-File-Type

Restrictions6) File-Sharing Status

Communications7) Developer Principles

P2PPATROL

Peer-to-Peer

Parents And TeensReact On Line

WARNINGWARNINGThe search term you entered has been The search term you entered has been

associated with child pornography.associated with child pornography. Any person who receives, reproduces, or Any person who receives, reproduces, or redistributes a visual depictionredistributes a visual depiction of a minor of a minor engaged in sexually explicit conduct shall engaged in sexually explicit conduct shall

be subject to severebe subject to severe fines and fines and imprisonment. P2P PATROL reports imprisonment. P2P PATROL reports

suspected violations of Title 18, USC 2252 suspected violations of Title 18, USC 2252 to the FBI.to the FBI.

PEER-TO-PEER PARENTS PEER-TO-PEER PARENTS AND TEENS REACT AND TEENS REACT

ON LINEON LINE

Best PracticesBest Practices

• • Elaine ReissElaine Reiss

- General Counsel- General Counsel

- Ogilvy & Mather - Ogilvy & Mather

• • Adware Vs. SpywareAdware Vs. Spyware

• • P2P Risk DisclosuresP2P Risk Disclosures

• • Copyright ProtectionCopyright Protection

DIGITAL WATERMARK DIGITAL WATERMARK TECHNOLOGIESTECHNOLOGIES

Applications in P2P NetworksApplications in P2P NetworksP2P Digital Watermark Working GroupP2P Digital Watermark Working Group

P4P WORKING GROUP

Member ServicesMember Services

• • Karen KaplowitzKaren Kaplowitz

- Ent. Litig. Atty.- Ent. Litig. Atty.

- New Ellis Group - New Ellis Group

• • Sales & MarketingSales & Marketing

• • Lead DevelopmentLead Development

• • Financing SupportFinancing Support

Limor Schafman – Limor Schafman – KeystoneTech & IPv6 ForumKeystoneTech & IPv6 Forum

Consumer ResearchConsumer Research

• • Rich FeldmanRich Feldman

- Media Professional- Media Professional

- Feldman Res. Lab - Feldman Res. Lab

• • Key Industry MetricsKey Industry Metrics

• • Custom ResearchCustom Research

• • DemographicsDemographics

The Reason for the DCIAThe Reason for the DCIA

Is to Help Grow Is to Help Grow Your BusinessYour Business

Today’s AgendaToday’s Agenda

• • Keynotes Keynotes

• • Panel DiscussionsPanel Discussions

• • Networking OpportunitiesNetworking Opportunities

P2P & VIDEO CONFERENCEP2P & VIDEO CONFERENCE Sponsors Sponsors

• • Unlimited MediaUnlimited Media • • Javien Digital PaymentsJavien Digital Payments • • CUGateCUGate • • RightsFlowRightsFlow • • Screen DigestScreen Digest

Thank YouThank You

Inaugural

P2P & VIDEO CONFERENCE

DCIA Special Event