Welcome (velkomid). Cooperative Marketing A rising tide floats all boats… State:...
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Transcript of Welcome (velkomid). Cooperative Marketing A rising tide floats all boats… State:...
Welcome
(velkomid)
Cooperative MarketingA rising tide floats all boats…
•State: Destination/Generic Marketing•Communities: Marketing & Sales•Business: Booking (close the deal)
Anchorage Skyline - Ken Graham Photography - Shortcut.lnk
ALASKA’S VISITORSWho Are They?
•50-55 years old•Educated•Higher Income •No kids at home•Trending….
WHY DO THEY VISIT?
North America: Bucket List!• All Visitors:
• M__________• G___________• W__________
Bonus Question: After they leave, they most remember
F___________ P___________
…AND WHERE DO THEY COME FROM?• North America• International
• Australia, UK, German Speaking Europe, Japan, Korea
• Emerging Markets: Brazil, India, China• Brand USA
Modes of TravelGetting to Alaska
• Cruise• Air• Auto/Marine Highway
…AND WHERE DO THEY COME FROM?• North America• International
• Australia, UK, German Speaking Europe, Japan, Korea
• Emerging Markets: Brazil, India, China• Brand USA
WHAT ABOUT WINTER?“The _____ Season”
Community Based / Event Driven in Alaska• Fairbanks• Valdez, Sitka• Anchorage:
• Fur Rendezvous, Iditarod• Alaskan Neighbors
Extending Our Season
Value of Tourism
Keeping (or gaining) Community Support
Partnerships?
Takk!