Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop...

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Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you have any questions about this collateral, contact Chris Bohn at [email protected] How to change out logos in the sales deck: 1.For main page 1.On the first page, right click on the “insert logo here” image and click Change Picture. 2.Choose your logo and open to insert. 2.For all other pages 1.click the “View” tab , then Slide Master. 2.You will see a Master Layout with two Sub Layout Styles. Choose the first Sub Layout. 3.Right click on the logo in the upper right hand corner and choose Change Picture. 4. Choose your logo and open to insert. Don’t forget to delete this page when finished (or

Transcript of Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop...

Page 1: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you have any questions about this collateral, contact Chris Bohn at [email protected]

How to change out logos in the sales deck:

1. For main page

1. On the first page, right click on the “insert logo here” image and click Change Picture.

2. Choose your logo and open to insert.

2. For all other pages

1. click the “View” tab , then Slide Master.2. You will see a Master Layout with two Sub Layout

Styles. Choose the first Sub Layout.3. Right click on the logo in the upper right hand corner

and choose Change Picture. 4. Choose your logo and open to insert.

Don’t forget to delete this page when finished (or

don’t print it!)

Page 2: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Immediate Results Program

Page 3: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Insert Price Here

Drive Traffic to Your Website with our Featured Links

How does it work?We present a point earning link to your website to our consumers

Consumers click through and earn their points

You receive a weekly results report

BenefitsQuickly increase traffic to your website or web-based promotion

Increase brand exposure

Much higher response rate compared to traditional banners

Page 4: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Use our Audience as a Research Panel with Surveys

How does it work?Consumers earn points to take a custom survey designed to help you understand their buying brand preferences, attitudes about you and your competitors, and more

A detailed report showing results is provided at the end of the campaign

BenefitsFast, affordable consumer research designed to help you better understand your target customer

Enables the creation of more targeted marketing messages

Increase brand exposure and build goodwill with consumers

Insert Price Here

Page 5: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Drive Sales with Special Offers

How does it work?A point earning opportunity is presented to our consumers to print your coupons

Consumers print the coupon and are awarded their points

You receive a results report when the campaign closes

BenefitsCost effective method to get your offer in the hands of potential customers

Increase brand exposure

Page 6: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Drive Traffic to Your Website with Trivia

How does it work?Consumers are presented with a weekly trivia question about informationpresent on your website

They visit your site to find the answer and earn their points

BenefitsQuickly drive deep interaction and traffic to your website

Much higher response rates than traditional banner advertising

Increase brand exposure

Page 7: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Build Warm Lead Lists with Surveys

How does it work?Consumers earn points to take a custom survey that identifies their needfor your product or service

A list of consumers who are qualified and opt-in are delivered to you each week

BenefitsQuickly identify specific consumers who want more information about your business

Enables you to shorten the sales cycle by finding consumers who are ready to buy in the near future

Increase brand exposure

Page 8: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Drive Traffic to Your Store/Event with our Code Promotions

How does it work?Consumers come to your store or event and pick up a code card containingan alpha numeric sequence

Consumers input this sequence on-line to earn points

BenefitsIncrease traffic to your store or event

Increase brand exposure

Page 9: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Get More Info – Build Your Email Database

How does it work?Members choose the Get More Information feature and agree to have their emailaddress shared with your business. The member will receive points for opting-in.

A list of members who opt-in are delivered to you each week.

BenefitsA working list of members interested in your products, services, or even special offers is built

Quickly identify specific members who want more information about your business

Grow your email database and increase brand exposure

Page 10: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Slot Machine Sponsorship

BenefitsOur average slots player plays for 10 minutes per visit, which provides extensive exposure to your brandingand advertising messages

The Slot Machine background graphic and your banner advertisement will feature links to drive our slotsplayers to your website. Your banner advertisement can be rotated throughout your sponsorshipto keep your call-to-action fresh

How does it work?

We customize our Slots Machine with your branding and advertising, providing an immersive brand experience for slots players

Our audience visits your website to play Slots and earn reward points, which can be redeemed for opportunities to win tens of thousands of dollars in cash and prizes

Each time they play, our audience is engaged again and again with your branding and advertising messages

Page 11: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Blackjack Game Sponsorship

BenefitsOur average Blackjack player plays for 10 minutes per visit, which provides extensive exposure to your branding and advertising messages

The Blackjack background graphic and your banner advertisement will feature links to drive ourplayers to your website. Your banner advertisement can be rotated throughout your sponsorshipto keep your call-to-action fresh

How does it work?

We customize our Blackjack with your branding and advertising, providing an immersive brand experience for our players

Our audience visits your website to play Blackjack and earn reward points, which can be redeemed for opportunities to win tens of thousands of dollars in cash and prizes

Each time they play, our audience is engaged again and again with your branding and advertising messages

Page 12: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Scratch & Win Sponsorship

BenefitsOur average scratch and win player plays for 10 minutes per visit, which provides extensive exposure to your branding and advertising messages.

The Scratch and Win background graphic and your banner advertisement will feature links to drive our players to your website. Your banner advertisement can be rotated throughout your sponsorship to keep your call-to-action fresh.

How does it work?

We customize our Scratch and Win with your branding and advertising, providing an immersive brand experience for players

Our audience visits your website to play Scratch and Win and earn reward points, which can be redeemed for opportunities to win tens of thousands of dollars in cash and prizes

Each time they play, our audience is engaged again and again with your branding and advertising messages

Page 13: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Digital Ivy – User Generated Contests

CAMPAIGNDETAILS

Attract new users and grow your database

Increase brand exposure through social sharing, viral marketing and access to new channels like Facebook and Mobile

Leverage the size of your collective audience across assets and channels to attract more sponsors and revenue

Benefits

CAMPAIGNDETAILS

CAMPAIGNDETAILS

A custom photo/video/audio/text submission contest is created that can be accessed and entered in through a standalone site, loyalty club, Facebook or mobile

Ignite participation by awarding existing members points to play the contest or by giving away prizes, as well as incentivizing sharing virally to their social network

Syndicate contests to multiple sites, Facebook pages, and/or loyalty clubs to increase your reach

How does it work?

Page 14: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Immediate Insights – Enhanced Research Platform

CAMPAIGNDETAILS

Get Real-Time results from your audience about any subject

Gather data from your loyalty program or from a link you post to Facebook or Twitter

Advance reporting filters and charts to help you analyze data

Benefits

CAMPAIGNDETAILS

CAMPAIGNDETAILS

You create questions that you would like to ask your audience

You choose where and when your users will take the survey

We provide you with powerful reporting data from the survey

How does it work?

Page 15: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Every campaign includes a detailed report that quantifies the consumer response generated. Depending on your campaign, report details include high level demographic information on respondents through contact lists of those consumers that want more information

BenefitsHigh levels of accountability make your investment easy to justify

Summarizes actionable information to help you make better marketing decision

Reporting – Measurable Results

Page 16: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

CAMPAIGNDETAILS

On-Line Exposure with Presenting Sponsorship

Our rewards program is destined to become one of the most heavily trafficked areas of our website…and our sponsor will be prominently integrated into every page!

Just like Coke with American Idol, you will become an endemic, integrated sponsor into one of the most important programming features and marketing initiatives ever launched by our station.

Build tremendous good will with our audience as you are credited with the perks and prizes we give away through ourincentive programs

Beyond extensive on-line and on-air branding, we will also provide direct incentives to motivate measurable engagement with your business!

Page 17: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

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CAMPAIGNDETAILS

Sponsorship Investment

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Page 18: Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

Standard IAB ad sizes available:

• 300x250• 728x90• 160x600• 120x600

Banner AD space size options