Welcome to this TechNet Event FREE bi-weekly technical newsletter FREE regular technical events...

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Welcome to this TechNet Event FREE bi-weekly technical newsletter FREE regular technical events hosted across the UK FREE weekly UK & US led technical webcasts FREE comprehensive technical web site Monthly CD / DVD subscription with the latest technical tools & resources FREE quarterly technical magazine We would like to bring your attention to the key elements of the TechNet programme; the central information and community resource for IT professionals in the UK: To subscribe to the newsletter or just to find out more, please visit www.microsoft.com/uk/technet or speak to a Microsoft representative during the break

Transcript of Welcome to this TechNet Event FREE bi-weekly technical newsletter FREE regular technical events...

Page 1: Welcome to this TechNet Event FREE bi-weekly technical newsletter FREE regular technical events hosted across the UK FREE weekly UK & US led technical.

Welcome to this TechNet Event

FREE bi-weekly technical newsletter

FREE regular technical events hosted across the UK

FREE weekly UK & US led technical webcasts

FREE comprehensive technical web site

Monthly CD / DVD subscription with the latest technical tools & resources

FREE quarterly technical magazine

We would like to bring your attention to the key elements of the TechNet programme; the central information and community resource for IT professionals in the UK:

To subscribe to the newsletter or just to find out more, please visit www.microsoft.com/uk/technet or speak to a Microsoft representative during the break

Page 2: Welcome to this TechNet Event FREE bi-weekly technical newsletter FREE regular technical events hosted across the UK FREE weekly UK & US led technical.

Introduction to Blogs and BloggingEileen Brown

Manager, IT Pro Evangelist team, Microsoft UK

http://blogs.technet.com/Eileen_Brown

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Agenda

What is Blogging

Aggregation

Blogging communities

Corporate blogging

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What’s a Blog?

Web + Log = “Blog”

Online journals

Frequently published corporate Web writings

–Scanned by journalists

Instant feedback opportunity

Whatever

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Blogging Overview

Reverse chronological display

Single person or single entity?

What makes blogging attractive?

Blog search

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Why Blog

Human face

Way to engage with feedback

Demonstrates you’re listening

Builds partnerships

Gets PR

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Why Blog?

Watch news propagate

–2500+ Microsoft employee bloggers

Fast distribution of technical content

– (security alert, anyone?)

Immediate customer feedback

–you post, they can comment

Press enquiries

– and attention

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Good blogs

Informative

Passionate

Credible

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Finding blogs

Search and find Web page

RSS (XML) feed subscription

– read in a RSS Reader

URL link sent via email

Media

–publish links to blogs as part of a news story

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Demo

MSN spaces

Community Server

Bloglines.com

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Agenda

What is blogging

Aggregation

Blogging communities

Corporate blogging

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RSS feeds

–The foundation

News aggregators

–Some are web based

–Outlook 12 will have RSS support

Work on subscriptions

Aggregators vs. Browsing

Aggregation

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Popular aggregators

Sharpreader www.sharperader.net

Newsgator http://www.newsgator.com/

Bloglines http://bloglines.com/

Feedreader http://feedreader.com/

IntraVnews http://www.intravnews.com/

Start (Web based) www.start.com

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Demo

Newsreaders

–Sharpreader

– Feed Demon

– Start.com

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Agenda

What is blogging

Aggregation

Blogging communities

Corporate blogging

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Blogging communities

What is a blogging community

Why join one?

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Blogging communities

Geekswithblogs.net

Weblogs.asp.net

Dotnetjunkies.net

Blogs.technet.com

Blogs.msdn.com

http://myitforum.techtarget.com/blog/

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Communities vs Self hosted

Communities

Easily discovered

Advertisements

Maintenance controlled by admin

Visitors look for specifics

Self hosted

Discovery down to you

Complete control

Self hosted and maintained

Visitors look for you specifically

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Resources

Community Server Source Code and More Info http://communityserver.org

Scott Watermasysk’s blog http://scottwater.com/blog

Microsoft.com Blog Portal http://www.microsoft.com/communities/blogs/PortalHome.mspx

Portal and Smart Components Blog post

http://blogs.msdn.com/MSCommunity/archive/2004/07/09/178584.aspx

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Building Relationships

scoff at the small audience size

– Steve Ballmer reads blogs

– Steven Levy from Newsweek

– The CEO or CTO of your best customer?

Inside a real-life blog relationship

How these relationships add up to real business

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Podcasts

Audio files made available via RSS

Derived from “Portable Device” and “Broadcast”

Synchronised with your audio device

Podcast aggregators

–Apple’s ITunes

– IPodder

– IPodderX

– Supports news, audio and now video

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Blogcasts

Audio and video files available from a blog

Derived from “Blogging” and “webcast”

Demos of technology – slides optional

Anyone can create and deliver

–Community led and viral

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Podcast and Blogcast communities

www.windowsitpro.com/podcast

www.itconversations.com

www.podcaststudio.net

www.theblogcastrepository.com

http://www.microsoft.com/communities/blogs/PortalHome.mspx

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Demo

Communities

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Agenda

What is blogging

Aggregation

Blogging communities

Corporate blogging

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How Blogging Sells

Relationship networks

Amplification of message

Advertises proficiency and passion

Aggregates new stuff

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What to include

Resources

News

Links to other interesting stuff

Your own opinions

Anything that demonstrates your passion and authority

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Corporate blogging

Corporate culture

Staying out of trouble

–Policies / guidelines / FAQ

Competitor linking

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Listening to the Blogosphere

Do you know what people are saying?

Would you know if there was a hot trend?

Would you be able to participate in the conversation or, gasp, influence it?

Resources:

– Technorati http://www.technorati.com

– Feedster http://www.feedster.com

– Pubsub http://www.pubsub.com

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Starting your blog

Tools

Voice

Frequency

Corporate Weblogger Manifesto http://radio.weblogs.com/0001011/2003/02/26.html

Trackbacks, Permalinks, Referrer logs, Blogrolls, Comments

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Getting Over Your Fears

What’s the ROI?

I’m scared of getting fired

Talking about competitors

If I write for free, why would they hire me?

Dealing with trolls

“I don’t have anything to say!”

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Crisis Management

The bloggers are flaming, what do you do?

Acknowledge

Link

Be humble

Say you’re sorry

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Building Momentum

Readership Techniques

Getting them to talk about you

Using other people’s comments

Using your referrer log

– finding people who want to engage with you

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Demo

http://blogs.technet.com

–Community Server

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Q and A

Questions anyone?

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http://www.microsoft.com/uk/technet