Welcome to the webinar… We will begin shortly · 2/14/2017 · 1 Welcome to the webinar… We...
Transcript of Welcome to the webinar… We will begin shortly · 2/14/2017 · 1 Welcome to the webinar… We...
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Welcome to the webinar… We will begin shortly
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For Demonstration
Purposes
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Business Analysts Driving Corporate Culture: The 9 Levels of Value Systems
Hosted by: Deb Oliver, IIBA
Presented by Peter Gerstbach, CBAP
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“Unite a community
of professionals to
create better
business outcomes.” IIBA Core Purpose
Our Driver
BUSINESS ANALYSTS
DRIVING CORPORATE
CULTURE
The 9 Levels of Value Systems
Peter Gerstbach, CBAP
What this presentation is about
Quote attributed to Peter Drucker 6
Takeaways
» How values drive corporate culture
» How to measure and analyze values
» Findings from our research study
Gerstbach Business Analysis 7
I am a
Business Analysis Evangelist
Gerstbach Business Analysis 8
Business
Analysis
Book
Author
Host of the
first German
BA Podcast businessanalysispodcast.com
Business Analysis Camp
Gerstbach Business Analysis 9
Opening the 3rd
BA Camp in 2016,
an unconference for
business analysts
taking place every
year in Vienna.
Gerstbach Business Analysis 10
BA Experts at the BA Camp
Rainer Krumm
Change need
to consider
company culture!
Yaaqub
„Yamo“
Mohamed
Adrian Reed
Lyn
Girvan Peter & Ingrid
Gerstbach
Promoting the
value of Business
Analysis
Advance Your
BA Toolkit!
Improve the
business, not
just the IT!
Research Study
Gerstbach Business Analysis 11
Gerstbach in collaboration with IIBA:
Agenda
» How values drive corporate culture
» How to measure and analyze values
» Findings from our research study
Gerstbach Business Analysis 12
CEO Studies
Gerstbach Business Analysis 13
Complexity is increasing!
Change Management is important!
We need to adopt a positive attitude towards change! Corporate culture
is a key factor for success!
What is corporate culture?
Gerstbach Business Analysis 14
“Our number one priority is
company culture. Our whole belief
is that if you get the culture right,
most of the other stuff will just
happen naturally on its own.” Tony Hsieh, CEO, Zappos
Corporate Culture...
Gerstbach Business Analysis 15
... is based on values:
Corporate Culture & Performance
Adaptive
Cultures
Nonadaptive
Cultures
Revenue Growth 682% 166%
Employment Growth 282% 36%
Stock Price Growth 901% 74%
Net Income Growth 756% 1%
Source: Kotter/Hasket: http://bit.ly/2eAvJG6 16
Strong corporate cultures that facilitate adaptation to a
changing world are associated with strong financial results.
Agenda
» How values drive corporate culture
» How to measure and analyze values
» Findings from our research study
Gerstbach Business Analysis 17
Clare W. Graves
Gerstbach Business Analysis 18
„An emergent, cyclical
double-helix model of
adult biopsychosocial
systems development“
9 Levels of Value Systems
Gerstbach Business Analysis 19
Coping Mechanism
Gerstbach Business Analysis 20
Reaction Environment
9 Levels of Value
Systems
Gerstbach Business Analysis 21
1. Level: Beige
Gerstbach Business Analysis 22
2. Level: Purple
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2. Level: Purple
Organizational Structure
Gerstbach Business Analysis 24
A
B C D D D
3. Level: Red
Gerstbach Business Analysis 25
3. Level: Red
Organizational Structure
Gerstbach Business Analysis 26
A
A A A A
a a a a a a a a a a a
4. Level: Blue
Gerstbach Business Analysis 27
4. Level: Blue
Organizational Structure
Gerstbach Business Analysis 28
A
B C D
b b
b b b b
c c
c c c c
d d
d d d d
E
e e
e e e e
5. Level: Orange
Gerstbach Business Analysis 29
5. Level: Orange
Organizational Structure
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V
W X Y
w w
w w w w
x x
x x x x
y y
y y y y
6. Level: Green
Gerstbach Business Analysis 31
6. Level: Green
Organizational Structure
Gerstbach Business Analysis 32
V
W X Y Y
P 2
P 3
P 1
Legende: Temporärer Mitarbeiter in Projekten
7. Level: Yellow
Gerstbach Business Analysis 33
7. Level: Yellow
Organizational Structure
Gerstbach Business Analysis 34
8. Level: Turquois
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9. Level: Coral
Gerstbach Business Analysis 36
Las Vegas?
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Morning Sports?
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Pilots?
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Golf?
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9 Levels: The Tools
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Example
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77 73
70
34 27
19
10
Purple Red Blue Orange Green Yellow Turquoise
Traditional mechanical engineering company
Agenda
» How values drive corporate culture
» How to measure and analyze values
» Findings from our research study
Gerstbach Business Analysis 44
Research Study
Key Facts:
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248
Business
Analysts
participated
Countries
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Most participants are from English-speaking countries.
United States
Australia
United Kingdom
Austria
Other
Industries
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Nearly half of all participants are from Transportation & IT.
Transportation
IT
Healthcare
Banking
Energy
Entertainment
Other
Unknown
Age
Gerstbach Business Analysis 48
More than half of all participants are between 30 and 50 years old.
Age <20 Age
20 - 29 Age 30 - 39 Age 40 - 49 Age 50 - 59
Age 60+
9 Levels of 248 Business
Analysts
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48
35
56 55
73 67
62
Purple Red Blue Orange Green Yellow Turquoise
Highest level is Green, followed by Yellow.
What‘s about YOU?
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Which level is appealing to you?
Learning & Motivation
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Management & Leadership
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Results by Experience Level
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Entry Level BA
Experience level does not have a large impact on the Value System.
2-3 Years / CCBA®
5+ Years / CBAP® 10+ Years / Expert Level
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Me-centric vs. We-centric
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BA
BA
PM
PM
We-centric
I-centric
0 20 40 60 80 100
Business Analysts are we-centric (also in comparison to project managers).
Internal vs. External BAs
Gerstbach Business Analysis 56
Internal Business Analyst
External BAs have slightly higher me-levels.
External Business Analyst
Gerstbach Business Analysis 57