Stable Stacking for the Distributor’s Pallet Packing Problem
Welcome to the very first Anthogyr Implants Distributor’s ... Program: The definite program of the...
Transcript of Welcome to the very first Anthogyr Implants Distributor’s ... Program: The definite program of the...
Welcome to the Welcome to the very firstvery first
Anthogyr ImplantsAnthogyr ImplantsAnthogyr ImplantsAnthogyr ImplantsDistributor’s meetingDistributor’s meeting
Program:The definite program of the afternoon will be as follow:
13.00-13.15: Opening word by our Executive team, Mr. Claude Anthoine and Mrs. Valérie Anthoine,13.15-13.35: Overview of the Implant business & Anthogyr's perspectives, by our Sales & Marketing Manager, Mr. François Jullien,13.35-13.50: Anthogyr's world of Implants by our Marketing Manager, Mr. Laurent Dereuddre,13.50-14.40: Countries presentations, focus on 5 Anthogyr's markets and key success factors by Marco Lago (Italy), Philippe Neimark (Russia & Syria), Emmanuel Leduc (Korea) and Laurent Dereuddre (France) with support from Distributors.
14.40-15.00: Coffee break
15.00-15.30: Presentation of Marketing and Communication activities, Mrs. Laurence Gaud, Marcom responsible + Q&A.
15.45-16.15: “Extended perspectives in Implantology with the Disk Implants system”. Company presentation, product range and 15.45-16.15: “Extended perspectives in Implantology with the Disk Implants system”. Company presentation, product range and
clinical cases by Dr Gérard Scortecci, DMD, Managing Director Victory Implant + Q&A.
16.30-17.30: Presentation of the latest products and solutions by Mr. Ludovic Grand, International Product Manager + Q&A.
17.45-18.30: Presentation of marketing and techical support,by Mr. Laurent Dorey, Marketing and Technical Adviser Export +
Q&A.
18.45: Wrap-up/Final Questions and Answers session to end the day.
>19.00: Dinner sponsorised by Anthogyr.
LanguageThe meeting will be held in english.
ANTHOGYRWorld perspective
Market key figures:
• Size of the worldwide market: 3-3.5 Mio implants/year
• Growth rate: 10% a year• Growth rate: 10% a year
• Main world markets:
0.5-0.6 Mio Implants/year. Germany (83 Mio inhabitants)
1.2 Mio Implants/year. USA (280 Mio inhabitants)
0.3-0.35 Mio Implants/year. Italy (58 Mio inhabitants)
0.3 Mio Implants/year. Spain (40 Mio inhabitants)
0.15 Mio Implants/year. France (60 Mio inhabitants)
0.4 Mio Implants/year. Brasil (183 Mio inhabitants)
0.24 Mio Implants/year. Japan (127 Mio inhabitants)
ANTHOGYRA global presence
• Implants brand created in 1999
• Internationally focused activities with >60+% export rate• Internationally focused activities with >60+% export rate
• Rigorous building up of our exclusive network of distribution
partners, with a presence in 21+ countries
• Dedicated export implants sales & support team of specialists
• Indirect sales outside France, direct (dentist) sales in France
• Manager: Mr. Salwan Badin
• Established in 1996
• 37 peoples
• 8 Sales Forces
SyriaSyriaHanna & Badin Co.
• 8 Sales Forces
• 2 branches
• 3 activities: orthopedic, neurology,
dental surgery
• Dealership: Biomet, Fradis, AAP,
Orthofix, Eurosilicon, Hermann
www.hanna-badin.com
by Philippe Neimark
Area Sales Manager
• Manager: Mr. Vladimir Kozlov
• Distribution started in Nov. 2000
• 40 peoples
• 1 Implant Sales Specialist
RussiaRussiaStomatorg ltd
Mocom, Omec, OMS Staff, Rossi
• 1 Implant Sales Specialist
• In-house surgical room under
construction
• 15 Sales Forces
• Dealership: 3M Espe, Cattani,
Dentsply, Gendex, Heraeus, Major,
Mocom, Omec, OMS Staff, Rossi
& Caws, Kavo, Ugin
www.stomatorg.ruby Philippe Neimark
Area Sales Manager
International Trading Dental Service co. ltd
• Manager: Mr. Sang Wook Park
• Established in Nov. 2000
• 45 peoples
• 6 Sales Forces
South KoreaSouth Korea
• 6 Sales Forces
• 20 Local agents
• After sales department: 3 peoples
• Marketing department: 2 peoples
• 400+ Customers (clinics &
Universities)
www.itdent.com
www.itdent.co.kr
by Emmanuel Leduc
Area Sales Manager
• Implant business started in 1999
• Direct (Dentists) Implant Sales
• Sales Team established in 2004
• 3 Sales peoples + 1 Sales Manager
FranceFranceAnthogyr Implants
• 3 Sales peoples + 1 Sales Manager
• 2 Assistants
• 130+ Customers
• +50% sales growth in 2004
• In-house surgical (training) room
www.anthogyr.com
by Laurent Dereuddre
Marketing Manager
Key Success Factors
• Extensive customers training program:-> Regional coverage (closer to our customers)
-> 12 modules, 20 days, sorted by skill levels: Beginner,
Anthogyr Implants
-> 12 modules, 20 days, sorted by skill levels: Beginner,
Experimented, Experts
-> Evolutive, innovative yet pragmatic implantology training
program for immediate implementation
• Participation at regional dentist leaders’ “implant evenings”, for
targeted audience & topics
• Participation to main national & regional exhibitions, congress and
implants symposium, with dedicated booth
2005 Product Evolution
1. Overview of the French Market
2. 2005 Development projects
Exemples:
ANTHOGYRMarcom – new identity
Business cards
Brochures
Exemples:
ANTHOGYRMarcom – new identity
Exhibition material(wall structures)
Exemples:
ANTHOGYRMarcom – Ad campaign
Implanteo®, Aspeo® advertisements
Goals: Goals:
- Promote our 2 latest implantology peripheral products
- Stress that Anthogyr can be synonymous with smart products
Slogan: “Serenity is a question of ingenuity”
Exemples:
ANTHOGYRMarcom – Ad campaign
Anthofit® advertisements
Goals: Goals:
- Communicate on the fact that Anthogyr manufactures its own brand of implants (as we are mainly known in France for our instrument range)
- Promote Anthogyr’s implant novelties
- Put confidence into our implants
Slogan : “Serenity is a question of reliability”
ANTHOGYRMarcom – Marketing tools
Exhibition Materials: New Posters
-> Available on request (F.O.C.)
ANTHOGYRMarcom – Marketing tools
Exhibition Materials: Product displays
ANTHOGYRMarketing Support
Future Export Training programs:
Philosophy
• Support your local trainings toward «Beginners» level
• Focus our trainings in Sallanches on «Experts» level
• Reduce the size of the groups to a more manageable one (8-15 p)
• Homogenize profile and expectations (qualification) of the attendees
• Offer more chances to share local expertise with Anthogyr’s dentist leaders
• Offer a comprehensive Thematic Program (as for France)
• Permit custom-made training programs when relevant (fewer in number)
2006 and above
ANTHOGYRMarketing Support
Internet project:
Philosophy
• Match our online communication with our new visual identity
• Offer an easier, yet always up-to-date, access to the right information
• Create a working tool, at your disposal 24/7, for improved support & service
Internet
Knowledge
Database
Enhanced level of support
ANTHOGYRMarketing Support
Internet project:
Base of reflection
Identification of 5 «target groups» (Implants & Instruments) to be reached. - Patients- Prospective clinicians - Current customers- Prospective distributors- Current distributors+ other groups (dental students, journalists, other customers)
ANTHOGYRMarketing Support
Internet project:
Implant distributors’ corner (Extranet) -> A site for you!
- Sales & Marketing information (product datasheets, pictures, electronic - Sales & Marketing information (product datasheets, pictures, electronic presentations, marketing tools …)- Technical information (certificates, accreditation documents, technical drawings, after sales technical sheets …)- Medical information (clinical cases, practice in implantology, non-osseo integration rates, virtual library, patient’s file …)- Practical information (self-learning module, FAQ, price lists, order shipment …)+ corporate information (Internet)
Thank you!Thank you!Thank you!Thank you!