Welcome to the University of Northampton.BA Advertising & Digital Marketing JH Advertising

JH Digital Marketing*.

*Subject to validation.

1.

2.

Advertising & Digital Marketing.

Why study at Northampton?

A strong emphasis on Digital – ideal for students thinking of careers in Digital Marketing / Social Media / SEO and Community Management.

A decade of over 90% employability for our graduates*

Emphasis on hands-on experiences - Live clients & experiential learning throughout.

Teaching excellence

Research

Social impact – UK’s first Changemaker Campus.

3.

Course Leader

Kardi Somerfield

Lecturer & PAT

Dr Christiana Stephen

Lecturer & PAT

Dr Martin Smith

Lecturer & PAT

Samantha Read

Lecturer

Grant Timms

Lecturer

Simon Wragg

Lecturer

Debbie Clewes

Lecturer

Sally Laurie

Lecturer

Rebecca Fakoussa

Lecturer

Gil Ogilvie Johns

Academic staff introduction.

Learning and Teaching atWaterside.

Our Learning Hub, the heart of Waterside Campus

combines resources, staff and learning spaces that

would traditionally be separate.

You’ll study in small interactive group sessions,

enhanced by the latest developments in technology.

Waterside has been designed to give you a personalised

learning experience, excellent opportunities to develop

your academic experience and life skills.

4.

5.

Advertising & Digital Marketing course overview.

• Small group lectures

• Seminars

• Tutorials

• Workshops

• Independent and group study

• One-to-one supervisions

Entry criteria.

• Standard entry requirements apply. A typical offer is BTEC qualifications of DMM, or A level grades of BCC.

Teaching style

6.

Stage one – Core Modules.

• Foundations of Advertising Media* You will focus on advertising communications and engage with the concepts used in the development of real advertising campaigns.

[LIVE CLIENT PROJECT]

• Foundations of Marketing This explores the challenges faced by modern organisations in a fast moving and rapidly changing environment and in the face of rising consumer sophistication and increasing complexity and expectations.

• Digital Marketing Essentials Understand how digital media is deployed in marketing today.

• Introduction to Marketing Communications* This module provides an opportunity for you to study the basic concepts and methods of promotional practice.

• Understanding Consumers * Marketing and marketing philosophy are increasingly intrusive, pervasive and influential – we look at the way marketers are shaping our world.

Saints project / Mascot Dance-off.

7.

Stage one – Optional Modules.

• Business Modelling for Marketing This module addresses the need to develop the important employability skills of problem solving, decision making, research and analysis in a marketing environment.

• Reflections on Work Based Learning involves following a programme of study centred on your workplace and job role.

• English for Business Studies Designed for those whose first language is not English. Develop English skills in reading, writing, listening and speaking in an academic and business context.

• Contemporary Chinese Studies The primary purpose of this module is to introduce basic Chinese (Mandarin) within the context of an understanding of the nature of contemporary Chinese society, to include an understanding of current economic, political, social and philosophical questions.

Working with Graphic Designer on briefing.

8.

Stage two – Compulsory Modules.

• Managing the Communications Process* This core Advertising module brings together areas of Branding, Integrated Marketing Communications and Campaign Planning, reflecting fundamental changes taking place in the industry. [LIVE CLIENT PROJECT]

• E-Marketing* The appropriate selection of appropriate, contemporary media platforms to perform a range of marketing functions.

• Professional Practice for the Creative Industries* You will develop a vision for your future as a Marketing Professional within the creative industries through a series of practical activities.

• Information for Marketing Decisions Build your skills and capabilities in marketing research; a live client research project will give you the opportunity to design and conduct a research project in response to a real research brief.

Visit to a high-tech print hall.

9.

Stage two – Optional Modules.

• Public Relations Management and Practice* explores a range of public relations management tools and techniques, as well as examining contemporary issues such as crisis management and investor relations.

• Learning through work (WBL) Provides you with the opportunity to examine and analyse the specific characteristics, skills and knowledge required to be a successful and effective employee in their particular business sector/type of organisation.

• Critical Reading for Business Designed for those whose first language is not English, develops in depth the general language skills identified in the first year.

• Career Development and Planning This module is designed to enable you to develop a knowledge and understanding of the labour market and professional standards relevant to your chosen career pathway.

Nielsen Competition Finalists in Cyprus.

Year in industry.

Duration of 48 weeks

Supported by the Placements and Work-Based Learning Office, and the Work-based Learning Academic Team in the Faculty of Business and Law

Enhance your CV

Gain valuable contacts

Paid employment

Tutor support

Can improve your degree classification.

The Placement Year Experience: Organisations in Context.

10.

11.

Stage three – Core Modules.

• Advertising Consultancy Project (40 credits)* A live client brief culminating in an agency pitch. Working with our visiting professor- invaluable experience for those hoping to enter the advertising industry. [LIVE CLIENT PROJECT]

• Research Project* Independent study module – an opportunity to carry out an in-depth investigation of an industry, sector or brand.

• Issues in Advertising Practice* You will learn how to debate and interpret the key issues facing the industry – from ethics to standards, controversy and trends.

Unilever offices London.

12.

Stage three – Optional Modules.

• Consumer Behaviour* Find out about consumer behaviour in a number contexts; from individual decision making, to group behaviours, to international behaviours, cultures, and trends.

• Customer Relationship Management CRM is a core business strategy that has far-reaching implications for companies. Gain an understanding of how to formulate and implement a successful CRM strategy.

• Real-Time Digital Content Hands-on development of your practice in imagery, video, copywriting and syndication for a digital/social media context. Includes experience in a marketing department.

Advertising & Digital Marketing Student Takeover.

https://youtu.be/n5lWqZQNGgU

Foundation StudyFramework.The Foundation Study Framework at the University of

Northampton is an opportunity for you to successfully study

a four-year version of the three-year degree without the

standard entry qualifications, whilst gaining critical study skills.

14.

15.

Joint honours.

For 2020 entry can be taken with:

A B C D

Advertising Education Studies Business Accounting

Economics English Drama Business Entrepreneurship

History Law Education Studies Criminology

Popular Music Marketing Events Management Human Geography

Psychology Creative Film, Television and Digital Media

Production

Film and Screen Studies Human Resource Management

International Tourism Management

Sport Studies Health Studies International Politics

International Development Management Multimedia Journalism

Sociology Applied Social Care

New York Study Trip.As a student on the any of the three marketing programmes, you will also have the opportunity to join the wider study trip to New York. Networking and going behind- the- scenes with advertising and marketing professionals at a range of different businesses. These usually include fashion brands, advertising agencies and financial institutions.

The NY study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses.

17.

Careers.

19.

Personal Tutor.

• You will be allocated a personal tutor at the start of the year

• They are there to help you with every aspect of university life

• They’ll be in touch at various point in the academic year

• You can arrange to meet them at any time

Money Matters.

• A range of scholarships and bursaries to support you

• Financial Guidance Team on hand to help you with any money queries from student loans to financial hardship, and budgeting to loans

Accommodation.

• Halls of Residence on campus, in the town centre and BoughtonGreen Road

• Private Sector Officer to give advice and guidance if you’re looking to go into private sector accommodation

Health.

• Doctor’s surgery on campus

• Counselling and Mental Health Team

• Additional Needs and Disability Support (ASSIST)

• Residential Life Team are there to support and advise students living in halls

Support.

We are here for you.

Thank you.

Any questions?

20.