Welcome to the

HR FLORIDALEADERSHIPCONFERENC

E 2011

Lisa Krouse, Esq, SPHR

ObjectivesGather tools and ideas for retaining and

growing your membership

Learn from each other and collaborate on key

initiatives proven to work

Know SHRM’s reporting process to report

your membership numbers timely

Housekeeping ItemsNo breakCell phones in vibrate or off positionShare experiencesDon’t leave the room with a lingering

question or suggestionIT’S A SERIOUS SUBJECT BUT LET’S

HAVE FUN TOO!

Growing and Keeping Your CustomersAUDIENCE PARTICIPATION

What one or two things worked for your Chapter?

Discuss with a colleague who is NOT from your own

Chapter

AUDIENCE PARTICIPATION

Share those ideas with another couple

Write the best 1-2 ideas on flip chart

Designate a spokesperson

Growing and Keeping Your Customers

Foundation MattersThe right people (Chapter Leadership) on

the right seats in the bus

First Who…Then What “The Right People on the Bus”

First Who… Then WhatBefore VisionBefore StrategyBefore TacticsBefore Organizational

StructureBefore Technology

First Who… Then WhatGet the Right People on the Bus

Understanding What Your Chapter Has to OfferWhether your customers are looking for…

Connections with their peersCredibility within their organization orSkills to build professional competence

…your Chapter can be a critical element in pursuing a personal strategic plan

Clarify how the future will be different from the past, and how you can make that future a reality

Develop the Vision and Strategy

Decide What To Do

Leading Change"The definition of insanity

is doing the same thing over and over and expecting different results.”

Albert Einstein

Getting Your Professionals to AttendEach gathering of your Chapter is an

opportunity to network with other human resource professionals in your area.

Membership luncheons and dinners, annual events, seminars, committee projects and community partnering are just a few of the opportunities that get our peers to engage in the Chapter.

Understanding Your Role

“Without the need for change there would be no need for

leadership.”

Tom Laughon

“People will forget what you say,

they will forget what you do,

they will never forget how you

make them feel.”Maya Angelou

Growing and Keeping Your Customers

Wash

Rinse

Repeat

Don’t Underestimate the Value of Professional Development!Opportunities to learn and grow abound

through our Chapters.In addition to outstanding membership

luncheon speakers, Chapters present professional seminars, designed to heighten awareness of current issues facing the HR profession.

A Strong Certification Program Attracts Members!Conducting formal classes and programs to

prepare for the GPHR, PHR and SPHR certification and re-certification credits sell them

Know the SHRM Tools!

SHRM Tools enhance our work

world

We are all part of the same family

On-the-job help through SHRM is a

value

Celebrate Successes With Awards and Recognition! Each year many Chapters present awards to

professionals and volunteers who demonstrate excellence in human resources and dedication to our Chapters.

E-News & Newsletters Keep Members Engaged!Many Chapters circulate E-News highlighting

events, HR issues and members.  An annual membership magazine or annual

report tells an important story to the membership.

Share Your Member RosterTo make networking easy, many Chapters

maintain an online membership roster with pertinent data about fellow members. 

Current members can access the directory and add/edit their profile at any time.

Make Your Web Site A Go-To Place!Don’t underestimate the value of your web

site where members can surf for information, learn about events, or discover job opportunities.

Make Membership Well Worth the InvestmentBe able to share an elevator speech on all

those benefits.

Student Members Serve An Important RoleJust as in our work world, having talent in the

pipeline for Chapters is critical, especially as we begin to engage our Gen Y professionals.

Outreach to Local Small BusinessesMany small businesses do not have an HR

Professional but they will broaden your perspective and engage a wider audience in your Chapter.

Team Up with Community PartnersIt’s a way to build chapter recognition and

make a difference in the communities in which we live and work.

Diversity Helps Drive MembershipInnovative program ideas to attract, engage,

and grow a diverse membership has a lasting impact.

Innovative Programs Speak VolumesPrograms like “Members in Transition” and

innovative approaches using social media and other tools is an attention grabber.

So, what do we do now?Never forget that little things can and do

make a big differenceCreate epidemics (good ones)Be conscious of The Law of the Few, The

Power of Context, and The Stickiness Factor -- they apply in Chapter settings as much as anywhere

Apply these concepts and use the tools we all share

Leading Change: Growing Your Customers And Getting Down to Business!

“What are you waiting for?

The future is in your hands!”

Leading Change

“The only way to predict the future is to create it.”

Peter Drucker

Thank You!Lisa Krouse 941-907-7695lisa@lisakrouse.comYou can find me on Facebook and Linkedin