Welcome to the Girl Scout Cookie Training...

[cookies][marketing][program] [technology]

Welcome to the Girl Scout Cookie Training Program

[insert council logo][insert date]

http://abcsmartcookieu.com/



Lead The Change




PROGRAM




Who Can Sell Girl Scout Cookies?All registered

Girl Scouts can sell cookies if they have parental permission.




The Five Essential Skills




$0

$50,000,000

$100,000,000

$150,000,000

$200,000,000

$250,000,000

GS PBSandwich

Nilla Wafer Oreo(14.3 oz)

ChewyChips Ahoy!

GS PBPatties

Chips Ahoy! GS CarameldeLites

Oreo(19.1 oz)

GS ThinMints

OreoDouble Stuf

Dollars

* GSUSA, Nielsen All Outlet US Data - 52 weeks ending 7/12/14

A Powerful Brand




Initial Orders begin Friday, January 2, 2015

When Does the Sale Start?




Girls Take Orders

Girls Deliver Cookies

Cookie Booths

Girls Turn in Money

Recognitions

Celebrate

National Cookie Weekend

January 2 - 21

February 13 – March 6


March 6 – 16 (or as collected)

Month of May



Important Dates




COOKIES




Journey of a Girl Scout Cookie

Forecast

Production Plan

Shipping Plan

Baking Shipping to Warehouses

Deliveries to Cupboards or

Volunteers

Families Pick Up Cookies

Girls Sell




America’s Best Cookies

CARAMEL DELITES®Vanilla cookies topped with caramel, sprinkled with toasted coconut, and laced with chocolaty stripes.

PEANUT BUTTER SANDWICHCrisp and crunchy oatmeal cookies with creamy

peanut butter filling.

PEANUT BUTTER PATTIES®Crispy vanilla cookies layered with peanut butter and

covered with a chocolaty coating.

THIN MINTSCrispy chocolate wafers dipped in a mint chocolaty

coating.

LEMONADES™Savory slices of shortbread with a refreshingly tangy

lemon flavored icing.

THANKS-A-LOT™Shortbread cookies dipped in rich fudge and topped with an embossed thank you message in one of 5 languages.

CRANBERRY CITRUS CRISPSCrispy cookie, made with whole grain, full of tangy

cranberry bits and zesty citrus flavors.

SHORTBREADTraditional shortbread cookies.



http://abcsmartcookieu.com/index.php/cookies/varieties




Sustainability FocusEarth Friendly Packaging• All of ABC’s Baker’s Choice items are outside of the

box!• In 2010, ABC took our Thanks-A-Lot® Girl Scout

Cookie “out-of-the-box.” This single change allowed us to save 150 tons of paperboard from going into America’s waste stream. Plus, we were able to ship more cookies on a single truck, saving an estimated 2,600 gallons of diesel fuel per year.

• We now have Lemonades™ and Cranberry Citrus Crisps “out-of-the-box” as well.




• Official member of the Roundtable on Sustainable Palm Oil (RSPO)

• Palm oil sourced exclusively from members of the RSPO to encourage sustainable farming practices

• Starting in 2012, ABC started incorporating mass balance sustainable palm oil in our Girl Scout cookies

• ABC also are purchasing Green Palm certificates to cover 100% of our projected palm oil requirements for each Girl Scout Cookie season

Sustainability Focus




Sales Mix By Cookie

19%

16%

8%25%

10%

7%

10%

5% CD

PBP

SB

TM

PBS

TAL

LEM

CCC




MARKETING




Order Taking

Online Marketing

Direct Sales

Booth Sales

COCOmobile

COCOdirect

How Do We Sell Cookies?




What Can We Earn?Super Troop – During Initial orders Troops can earn an additional $20 Troop Bucks card and each participant will

receive a patch.Troop Bucks – Troops can earn Troop Bucks cards during the

direct portion of the sale.For Super Troop and Troop Bucks see page 20 in the Cookie Scoop

for requirements.Troop Bonus – Troops can earn an additional $.10 for each box sold. See page 22

in the Cookie Scoop for requirements.5 Cent Option – Troops can earn additional $.05 for each box sold when they

waive recognition items. See Page 22 in the Cookie Scoop for more information.

Service Unit Bonus – When Service Units meet a 10% increase over last year, they will receive and additional $.025 per box.




Cookie Materials

• Engage and inform girls and their families

• Make sale as easy as possible to support

• Provide multiple formats for busy volunteers!




Cookie Order Card• Multi-purpose, customized

order card for our council• Insert featuring our council’s

recognition program• Includes information about

COCOmobile, the new mobile app for girls and COCO online upgrades too




Cookie Order Card




Mini Cookie Order Card• For the 14-15 Season, a mini

order card will be available digitally.

• Ways to use it: • Follow up orders after Initial

Orders are turned in• As a small order card that

older girls can store in their purse or backpack

• A card for parents to take to work with a note from their girl

• A piece to leave at locations to collect orders i.e. school office




2 NEW Girl Participation Programs1 - The Digital Cookie Program

Allows girls to experience the cookie sale in 100% digital environment. Girls will reach customers using this program through ABC’s COCOdirect.

2 - Every Cookie Counts Encourages cookie sale participation on all levels by allowing smaller cookie orders as well as entire sales that feature only one cookie variety (Thin-Mint sale!).




2 NEW Girl Participation Programs

Both programs will:• Get more girls involved • Give all girls the opportunity to

participate in the cookie sale• Make the cookie sale simple and fun

Click the icons to view a short video

Presenter

Presentation Notes

Click on either icon to view the video clip of the 2 Participation Programs



https://www.youtube.com/watch?v=Pd-mSLYEOcI&list=PL4489B9D35119EF6B





Volunteer Toolkit• This year, the VTK is a digital

magazine with active links to flyers and information that can also be downloaded to pdf and printed

• Guidance for training, goal setting, order-taking and booth sales

• Girl-led materials• New Cookie & Technology flyers• Booth Identifier with “What’s

your favorite cookie” on the back side



http://www.abcsmartcookies.com/14-15-volunteer-toolkit

http://www.abcsmartcookies.com/14-15-volunteer-toolkit


Booth Identifier Poster




Social Media

• Follow Us!• Training Videos

• COCO• COCOmobile• COCOdirect• Snap

• Girl created Videos• What’s Your Favorite

Cookie Videos & more!



https://www.youtube.com/user/ABCCouncils

https://www.youtube.com/user/ABCCouncils


Social Media

• Like Us!• ABC Bakers volunteer

focused Facebook page• Share sales success stories

with other volunteers across the country



https://www.facebook.com/abcbakers

https://www.facebook.com/abcbakers


Social Media

• Use sites like Pinterest to find fabulous ideas for your rally or meetings.



http://www.pinterest.com/abcsocialmedia/

http://www.pinterest.com/abcsocialmedia/


Flickr Art Gallery

Download exciting images in high or low resolution from our online art gallery



https://www.flickr.com/photos/abcbakersvolunteergallery/sets

https://www.flickr.com/photos/abcbakersvolunteergallery/sets


Boost your salesCookie Time marketing tools to help drive sales!




{Insert council-specific clip art images, information and/or final customized order card here}

Our Recognition Program




TECHNOLOGY




Online “Cookie Command” center for girls• Goal Setting• Sale Planning• Consumer Marketing• Community/Sharing




Goal Setting• View recognitions and

set package goal• Track progress• Set reach goals• Monitor performance within troop• Cheer on troop teammates




Consumer Marketing• Ability to import contacts• Automatic Thank You card generation• Send e-cards to friends and families• Collect orders online• Maintain contact database for use next

year




Community• Share achievements with troop• Cheer on troop teammates• Social media sharing for teens• Volunteers can share news and tips

with girls and families




Mobile Cookie App for Girls

• Set and track goals• Take and manage cookie orders• See a summary of orders and item totals• View nutritional information with product

images




Mobile Cookie App for Girls

• Track order payment and delivery status• Email confirmations automatically sent to customers • View recognitions, identify level achieved, track sales

needed • Automatically sync with online COCO information




• NEW for the 14-15 Season, COCOdirect• With COCOdirect consumers can have cookies

shipped directly and pay via credit card.• For sales made through COCOdirect, there’s

NO money collection and NO hand delivery!




• Girls can sell using COCOdirect in 2 ways:1- Using COCOmobile - ABC’s proprietary girl ordering app2- Using COCO Online Marketing - Girls can send an eCard to friends and family that includes a secure link to COCOdirect.




The COCOdirect Girl Experience via COCOmobile




The COCOdirect Girl Experience via COCO1- Register for COCO via abcsmartcookies.com to get username and password2- Login to COCO using username and password3- Select Online Marketing4- Click on Send an E-Card5- Choose the COCOdirect E-Card6- Choose the contact name(s)7- Add a message8- Preview the card9- Hit send10- Friends and family receive an email with a link to COCOdirect, allowing them to place an order and pay with a credit card




Note of Caution: For girls to receive credit for

all cookie orders sold through COCOdirect, their usernames must match IDENTICALLY in COCO and Snap. Troop Leaders should confirm the accuracy of each girls’ name.




Program Benefits/

5 Key Skills

Ways to Support

Your Girl Scout

Family Activities

“Ask Me About My Girl Scout”

Tools

Online Family Engagement




Digital Resources for easy access

• Family Involvement Materials• Sample Session Plans by Grade

Level• Troop Goal Setting App• Send girls online “cheers” and

share information through COCO




NEW and improved smart Cookie U site will be

available this season for the 14-15 season

This is one central location for staff, volunteers and

families to go to for cookie program information,

marketing tools, clip art and media

Presenter

Presentation Notes




Snap Enhancements• Edit/Delete functions – we are restoring

the ability to edit and delete cookie orders and financial transactions at each user level, according to Snap’s hierarchy of user levels.

• COCOdirect – ABC will be modifying Snap to support importing COCOdirect orders and financials from the consumer facing website. This will allow Councils to import girl orders and financials into Snap, which will also create the necessary transfer orders and COCOdirect financial transactions in Snap for all COCOdirectactivity.




NEW THIS YEAR

PLANNED ORDERSA Planned Order allows a troop to schedule a pick-up of cookies on a designated day from any cookie

cupboard. The Planned Order feature is located under the Cookies icon in SNAP.

For more information please refer to page 14 in your Cookie Scoop.




Options for Scheduling a Booth• Some service units use the first come/first serve

in SNAP to schedule their booths. Check with your service unit cookie coordinator for procedures in your area.




Cookie Booth LocatorThere are several ways that your booth information can get into the Booth Locator.- SNAP using the first come/first serve system- Troops enter their booth information in SNAP for

approval by the PPS.- Troop booth times and locations are input on a template

to be uploaded by the Cookie Coordinator. This template will be emailed to all Cookie Coordinators by December 1.




Cookie finder – booth locator



http://www.girlscouts.org/program/gs_cookies/




National Cookie Weekend Bling Your Booth Contest

February 13 –March 1 join the party by participating in the National Cookie Weekend celebration and earn a special patch.

How do I celebrate and earn a patch?- Have a cookie booth between February 13- March 1- Bling your booth and send GSMH and GSUSA a picture- Promote National Cookie Weekend at your booth.- Submit a GSUSA entry at www.facebook.com/GirlScoutCookieProgram by 3/1- Submit a final report to GSMH by March 15.- Parties will be held at each Service Center on February 27 from 4 pm – 7 pm.

Shops will be open, crafts to make, and light refreshments will be served.



http://www.facebook.com/GirlScoutCookieProgram


CookiesSafety Goals Skill Building How ToGet Help

Have FUN!

Online Resources

Dates

Key Points for Family Training




What’s new in 2015• Planned Orders• SNAP Enhancements• COCOdirect/COCOmobile• Per girl average for the eco-tote is 162 packages• New Recognition Items• Bling Your Booth Contest• Home Deliveries• Per girl average for Troop Bonus is 170 packages• Super Troop/Troop Bucks• Leaders won’t have to enter girls in SNAP• Thanks A Lots will be provided for service unit cookie rallies• Cookie Cards can be used at qualifying service unit events.




THANKS FROM ALL OF US!



Welcome to the Girl Scout Cookie Training...

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