#NVDigitalNarratives

23.3-24.3 2017 DR byen, Copenhagen

Welcome to the

PROGRAMME

A festival of the best international public service funded digital and cross media projects of all types.

FESTIVAL OF DIGITAL NARRATIVES

NORDVISION

#NVDigitalNarratives

DAY 1: THURSDAY 23-3

9.00-11.30: Workshop11.30-12-30: Sandwiches

12.00-12.10 FESTIVAL OPENING Welcome words Kristian Martikainen, Nordvision sec.

12.05-12.15 FESTIVAL OPENING Quick festival program run down Festival leader Kåre V. Poulsen

12.15-12.45 The Mental Presenter: Jenna Karas, YLE

12.50-13.20 Klassen Presenter: Johannes Majgaard and Morten Skov Hansen, DR Ultra

13.20 -13.40 DR’s digital strategy Presenter: Marie Bering, Head of strategic development, dr.dk, DK

13.40 – 14.00 Break

14.00-14.30: Dada Data Presenter: Sven Wälti, SRG/ARTE

14.30 – 15.20 KEY NOTE: Why Do We Immerse Ourselves? Presenter: Frank Rose, digital anthropolo-gist, US

15.20-15.40 Break: Coffee and cake

15.40 -16.10 Notes on Blindness VR Presenter: Landia Egal

16.10- 16.30 In My Skin - VR Storytelling from a first person perspective Presenter: Mads Damsbo, Makropol DK

16.30 – 16.45 Break

16.45-17.10 Syria’s Silence/Ryad’s war oil Presenter: Jens Franssen, VRT Belgium

17.10 – 17.30 How PS broadcasters tack-le VR and beyond Presenter: Madiana Asseraf, Senior Media Dev. Manager, EBU

IN THE CELLAR OF DR17.15-20.15 DOOM ROOM A real VR experience in DR’s cellar 9 x 20 MINUTES VR PERFORMANCE - needs booking.

19.30 – 22.00 Dinner for presenters and festival guests RESTAURANT BOSTON GRILL, COLBJØRNSENS GADE 6-8, 1652 KØBENHAVN V – At the back entrance of the Mayfair Hotel

17.30 – 18.00: Everybody Famous & Open VRT - A Call to Talent Presenter: Jo Dehennin, VRT LAB

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Day 2: FRIDAY 24-3

09.00-09.05 DAY II FESTIVAL OPENING Quick Day II program run down Festival leader Kåre V. Poulsen

9.05 – 9.45 KEY NOTE: How To Think About Audiences: Engagement and Delight Despite the OddsPresenter:Ingrid Kopp (SA), Senior Consultant, Tribeca Film Festival

9.45 – 10.15 Interactive Graphic Novels: Creating interactive graphic novels for the web (2000-now) Presenter: Remco Vlaanderen, Submarine Channel, The Netherlands

10.15-10.30: Break

10.30-11.00 The Social: BBC The Social – a new channel for young adults in Scotland. Presenter: Louise Thornton, BBC Scotland

11.00 – 11.15 How PS broadcasters tackle digital change Presenter: Ezra Eeman, Head of Digital, EBU

11.15 – 11.40 Klarafy: Clarifying classical music by using Spotify Presenter: Els de Baets, VRT

11.40 – 12.10 To Nightwish with love/Fellow Imagineers Presenter: Harto Hänninen, YLE Finland

12.15 – 13.00 LUNCH

13.00 – 13.30 Twitch interactive & Patre-on – connecting directly with communi-ties online Presenter: Tomas Lindh, Head of Develop-ment, svYLE, Finland

13.30 – 14.10 How to Stop Time: Design Principles for Immersive Story-telling Presenter: Mike Monello, Head of Campfire, NYC

14.10 – 14.40 Global trends in Trans- media Drama Presenter: Lothar Mikos, Head of Media Innovation Management, Germany

14.40 – 15.10 Make it personal: How chatbots & a real life game can create an immersive experience Presenter: Jekke Mink, producer KRO-NCRV, The Netherlands

15.10 – 15.15 Goodbye

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14.30 – 15.20 KEY NOTE: Why Do We Immerse Ourselves? We all long to immerse ourselves in stories—but where does this impulse come from? What purpose does it serve? And how can we as storytellers best make it work? frankrose.com

Presenter: Frank Rose, digital anthropologist, US Frank Rose is the author of The Art of Immersion, a book about storytelling in the digital age, and a senior fellow at Columbia University School of the Arts in New York. As a member of Columbia’s Digital Storytelling Lab, he leads an executive education seminar in stratetgic storytelling that draws executives and professionals from around the world. He speaks frequently about the impact of technology on entertainment, mar-keting, and society, a topic he covered for more than a decade as a contribut-ing editor at Wired and a contributing writer at Fortune before that. Among his other books are the 1989 best-seller West of Eden, about the ouster of Steve Jobs from Apple, and The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood. He currently contributes to The New York Times and The Wall Street Journal and serves as a correspondent for Wired.

12.15-12.45 Mental Mental brought together a web drama series, social media influencers & large group of professionals to talk to teenagers about a tough issue: mental health. yle.fi/aihe/sekasin Presenter: Jenna Karas, YLEJenna Karas is a social media editor and concept designer at Finnish YLE’s Youth department.

12.50-13.20 KlassenHow content sparks a conversation with the audience, and how that conversa-tion feeds into new content. A cross platform drama series for the 7-12year old on DR Ultra. dr.dk/ultra/klassen

Presenters: Johannes Majgaard, Director and Morten Skov Hansen, Kanal- redaktør DR Ramasjang & DR Ultra

13.20 -13.40 Better digital storytelling at DRHow DR is focused on developing new visual and engaging digital formats and using them to deliver the best public service journalism across platforms. An important factor is enabling all levels of the organization to produce the best possible digital content.

Presenter: Marie Bering, Head of strategic development, dr.dk, DKMarie Bering is a journalist with a decade of experience in digital product and format development from print media in Denmark. Formerly head of editorial development at Jyllands-Posten, and since june 2016, commissioning editor for digital news at DR and since January head of the strategic development of DR.dk. Special interest in datadriven.

13.40 – 14.00 Break

14.00-14.30: Dada Data Dada-Data is a digital documentary consisting of interactive exercises, six DADA Hacktions, and a web anti-museum, the DADA-Dépôt. Dada- Data was launched on the day of the 100th anniversary of the DADA movement. dada-data.net

Presenter: Sven Wälti, SRG/ARTE

DAY 1

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15.40 -16.10 Notes on Blindness VRNotes On Blindness VR is an immersive and interactive virtual reality (VR) experience based on John Hull’s sensory and psychological experience of blindness. arte.tv/notes-on-blindness

Presenter: Landia EgalLandia Egal working at Agat Films / Ex Niliho with the producer in charge of the interactive productions of the company, Arnaud Colinart, Landia was deeply involved in the production of Notes on Blindness VR. She now specialises in VR and AR productions, working mainly in London, Sydney and Paris.

16.10- 16.30 In My Skin. - VR storytelling from a first person perspectiveMakropol has been leading the way in cinematic VR storytelling, specifically examining stories told from the POV of characters. Since their infamous The Doghouse to EWA and now Doom Room, they have learned to create immersive VR experiences that let audiences embody new realities. Their new project In My Skin will place audiences in the unfathomable perspective of people with serious mental illnesses, like anorexia, schizophre-nia and manic depression. doomroom.dk

Presenter: Mads Damsbo, Makropol DK Mads is partner and lead producer at Makropol. He is schooled through the al-ternative filmschool Super16, and has developed a special fascination for telling stories with tools from the new digital age.

15.20-15.40 Break: Coffee and cake

16.30 – 16.45 Break

17.10 – 17.30 How PS broadcasters tackle VR and beyond Many public broadcasters in Europe are experimenting with 360/VR content. What are the trends? What have they learned so far? And what will be the next steps? Madiana Asseraf from the European Broadcasting Union shares an over-view of these questions based on experiences from EBU Members. Presenter: Madiana Asseraf, Senior Media Dev. Manager, EBUMadiana is currently the Senior Media Development Manager with the Europe-an Broadcasting Union (EBU), the world’s largest association of public broad-casters. She works closely with senior managers and with strategists, managers, editors and producers with Public Service Broadcasters to identify and develop strategic initiatives to help public broadcasters to adapt fast to the constantly changing media landscape. Her focus is on identifying audience needs, latest developments, opportunities and solutions to support public broadcasters in creating engaging experiences to connect with all audiences, and more specially with new and younger audiences. Since the beginning of her work within EBU Media (2012), Madiana has launched, developed and managed several new initiatives and networks in the fields of audience development, digital storytelling and young audiences. It is currently in her portfolio of activities to analyse and promote the potential of virtual reality to create engaging experiences with the audience at different levels, as well as to facilitate innovation and the exchange of knowledge about VR experiences between EBU Members from the an audience, strategic and editorial perspective.

16.45-17.10 Syria’s Silence / Ryad’s war oilSyria’s Silence: and ‘Ryad’s War Oil’ are two 360° videos, shot on location in war-torn Syria. Jens Franssen, journalist at VRT, travelled to Syria from 09 march 2016 till 17 march to make television, radio and virtual reality stories on the situation in the North-East of Syria. youtube.com/watch?v=ZAlywJLDuc0

Presenter: Jens Franssen, journalist at VRT Belgium

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17.30 – 18.00: Everybody Famous & Open VRT – A Call to TalentEverybody Famous, a daily human interest magazine with an average market share of 49% joined forces with Open VRT in order to give young, unknown talent 3 minutes of airtime. An ambitious, promising and ongoing process.

Presenter: Jo Dehennin, VRT LABJo Dehennin (43) has spent his active career in television working for the likes of Endemol, Eyeworks, Fremantle, SBS, commercial channels VTM & VT4 and the last 5 years for the public broadcaster VRT. Rather eclectic in genres: studio shows, talkshows, quiz and gameshows, magazines, daily human interest, reali-ty series, infotainment etc.

IN THE CELLAR OF DR 17.15-20.15 DOOM ROOM (A real VR experience in DR’s cellar) 9 x 20 MINUTES VR PERFORMANCE - needs booking.

19.30 – 22.00 DINNER FOR PRESENTERS AND FESTIVAL GUESTS RESTAURANT BOSTON GRILL, COLBJØRNSENS GADE 6-8, 1652 KØBENHAVN V – At the back entrance of the Mayfair Hotel

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09.00-09.05 DAY II FESTIVAL OPENING Quick Day II program run down (Moderator Kåre V. Poulsen)

09.05 – 9.45 KEY NOTE: How To Think About Audiences: Engagement and Delight Despite the Odds This is a difficult time to get people’s attention with thoughtful content in the public’s interest. Audiences are both fragmenting and becoming centered around walled platforms that you may neither own nor control. Some questions this talk will tackle: What is the path forward for a public media organization in this ever shifting media landscape? How do you balance innovation with the realities of the bottom line? And as funding for interactive projects moves increasingly to the VR space, how should you adjust your priorities if your remit is to serve as wide an audience as possible? Numbers aren’t enough, as the current debates over click bait and fake news have shown us. So what does ethical, mission-driven engagement of audiences look like? And how do you create spaces for entertainment, delight, loyalty and agency? Presenter: Ingrid Kopp (SA), Senior Consultant, Tribeca Film Festival Ingrid Kopp is a co-founder of Electric South, a non-profit initiative to develop virtual reality and mobile storytelling projects across Africa. She is also a Senior Consultant in the Interactive Department at the Tribeca Film Institute where she works at the intersection of storytelling, technology, design and social change. Along with MIT’s Open DocLab, she leads the Interactive Media Impact Working Group, exploring how emerging media engages audiences and just launched Immerse, a new publication for Medium, as an extension of this work. She curates the Tribeca Storyscapes program for interactive and immersive work at the Tribeca Film Festival. Ingrid is a frequent mentor, juror and speaker at festivals and conferences around the world. She started her career at Chan-nel 4 Television in London before moving to NYC in 2004 and has been based in Cape Town since 2015. You can always find her on Twitter: @fromthehip

10.15-10.30: Break

10.30-11.00 The Social: BBC The Social – a new channel for young adults in Scotland.BBC The Social is a new channel for young adults in Scotland, discovering and developing new talent, and creating a conversation with a hard to reach audi-ence through social media.

Presenter: Louise Thornton, BBC ScotlandLouise Thornton is Senior Producer on BBC The Social. Louise has a back-ground in television and interactive production, with a particular interest in developing innovative content for young audiences. She has a maths degree and a PhD in mobile video communications and loves the space where creativity meets technology.

9.45 – 10.15 Interactive Graphic Novel Storytelling: From Art of Pho & Ascent from Akeron to Screendiver.com and eMissions. submarinechannel.com

Presenter: Remco Vlaanderen, Interactive Producer at Submarine ChannelRemco is an editor and creative producer at submarinechannel.com, a Dutch publicly funded online channel that explores the narrative possibilities of new and emerging genres such as interactive documentaries, interactive graphic novels, and transmedia storytelling. He is the creative producer behind the award-winning interactive graphic novels The Art of Pho and Ascent from Akeron. Together with a bunch of indie creators and producers he launched Screendiver.com – a new distribution platform for innovative interactive graph-ic novels. Remco is also an editor and publisher of graphic novels at SubQ Publishers in Amsterdam.

DAY 2

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12.15 – 13.00 LUNCH

11.00 – 11.15 How PS broadcasters tackle digital changeA short look at the state of digital of EBU PS broadcasters and how disruptive technology trends, changing audience needs and industry forces are putting the old PSM model under pressure. Presenter: Ezra Eeman, Head of Digital, EBUEzra Eeman is the new Head of Digital of the EBU Media Department. Eeman will work closely together with EBU Members who have a digital first strategy and with key digital actors in the industry to exchange experience and to inspire other members. He will be responsible for leading the digital shift and for all initiatives under-taken by the digital unit as well as for steering change and innovation through-out the Media Department and EBU in general.

11.15 – 11.40 Klarafy: Clarifying classical music by using SpotifyKlara, the classical and cultural radio station of VRT (Flemish Public Broadcast-er), developed Klarafy: a webtool that allows you to discover classical music guided by your own personal taste, because it translates your musical prefer-ences into classical music. The goal was to give people without any knowledge about classical music a relevant tool to start exploring this rich heritage. We developed a web tool that connects to Spotify to help listeners find classical music that aligns with their personal tastes. We choose to focus on Spotify users: they already love music and via Spotify’s gigantic database, they could hear the recommend pieces im-mediately, and share them. By focusing on what classical music has in common with their own favorite music, people felt more confident to set their first steps in the world of classical music. klarafy.klara.be/en

Presenter: Els de Baets, VRTEls De Baets is Business Manager at Klara. Besides being responsable for financing and HR, she also coordinates the communication (internal and exter-nal) of the radio station, and its online activities.After her university studies (Psychology) and her MBA Marketing, she worked a couple of years at Agfa (Imaging Company) Benelux, in the end as Marketing Manager. At VRT she worked almost 10 years in different Marketing functions for different radio and television channels. After a short experience in the pro-duction of television (Ketnet & OP12), she started working for Klara.

11.40 – 12.10 To Nightwish with love/Fellow Imagineers Fellow Imagineers is a new format for making crowd sourced documentaries. This format was used in To Nightwish with Love, a documentary about Night-wish fans all over the world. More than 100 fans were involved in making the documentary film, all making videos, artwork, music, translations... there were several ways to participate.The documentary was scripted and directed completely in Facebook with fans. The devotion and honesty of the fans was amazing.

Presenter: Harto Hänninen, YLE FinlandHarto Hänninen has been working for The Finnish Broadcasting Company for over 20 years. His programmes have won several domestic and international awards. Past 5 years he has been investigating new methods of producing tv and web contents.

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13.00 – 13.30 Twitch interactive & Patreon – connecting directly with communities online Twitch.tv has been around for 5 years and engages 100 million unique users every month. This platform is built upon interactivity and constant dialogue between producers and the audience. The result is one of the most fluid and flexible content development ever seen, that TV only can dream of.

Presenter: Tomas Lindh, Head of Development, Swedish YLE, FinlandTomas has been producing and developing for radio, TV and online for close to 20 years. For the last 8 years he has worked as head of development at the Swedish YLE with special focus on cross-media projects, social storytelling and events.

13.30 – 14.10 How to Stop Time: Design Principles for Immersive Storytelling Overwhelmed by endless streams of passive content, sophisticated audiences are demanding deeper, more powerful experiences. Innovative technologies enable and inspire new forms of stories, but immersion is not a property of technology it is a product of a great experience. Mike Monello, one of the origi-nal creators of The Blair Witch Project and CCO of Campfire at SapientRazorfish shares secrets from over 15 years on the frontline of emerging technology and storytelling. campfirenyc.com

Presenter: Mike Monello, Head of Campfire, NYC

14.10 – 14.40 Global trends in Transmedia Drama SeriesThe presentation will show different forms of transmedia drama series outlets and discuss pattern of success and failure.

Presenter: Lothar Mikos, Head of Media Innovation Management, Germany.Lothar Mikos is a professor of television studies at Filmuniversität Babelsberg in Potsdam, Germany, and currently a visiting professor at the School of Commu-nication and Culture - Media Studies at Aarhus University. He was a news editor at a public service broadcaster in Germany before entering university. His main area of work are the consequences of digitalization for film and televi-sion, and the global media market.

14.40 – 15.10 Make it personal: How chatbots & a real life game can create an immersive experienceHow can you engage your audience and bring your story to life? Jekke will share the learnings of some recent cases in which the KRO-NCRV experiment-ed with chatbots, interactive dialogue and real life gaming. New ways to get people involved.

Presenter: Jekke Mink, Innovation manager at KRO-NCRV, a dutch public broadcaster. Jekke initiates, stimulates and organizes innovation; on a daily basis she sup-ports multidisciplinary teams in the development of new concepts. Ranging from innovation in journalism (for example crowdsourcing in investigative journalism “ the Monitor”) to fun for children with the Zapp Murder Mystery and live escapes. And everything in between.

15.10 – 15.15 Farewell words from you moderator

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About the curatorKåre V. Poulsen has worked in DR since 1999, doing tv, radio, web, campaigns, strategy and cross media projects.Kåre and his teams have won the Prix Italia (digital), Prix Europa (digital) and the Prix Radio twice.For several years Kåre has moderated the digital/cross media part of the Input TV Festival, the Japan Price New Frontier Category, the Prix Europa (digital) and he has also worked as jury at the digital part of Prix Italia for several years.Kåre has as MA in Literature and Film and an Excecutive MBA from Copenha-gen Business School.

ABOUT THE FESTIVALDuring these two days you will meet an inspirational presentation of some of the very best international digitally based Public Service projects from recent years.The projects to be presented will represent a variety of different modes of storytelling: Digital storytelling, social storytelling, trans-media/cross media, communitybased projects, 360 films, SoMe based initiatives, game-events, immersive VR, interactive graphic novel storytelling- and a lot more. On stage you will also meet a number of internationally acclaimed Key Note speakers from all over the world. After each presentation there will be a short Q&A-session. The audience in the room will be 160 Nordic producers, journalists, managers etc - from all Public Service Broadcasters (YLE, Swedish Yle, NRK, SVT, UR, RUV and DR) working in digital, some in tv and radio and others in strategy, marketing etc. We welcome you to the festival and hope you will enjoy these two days in DR Byen, Copenhagen. - Kåre V. Poulsen, moderator and curator of the Festival of Digital Narratives

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NOTES

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THANK YOU

The Nordvision FundThe Nordvision secretary

All presentersAll workshop moderators

Anne Damkjær Herløv Hansen and all the helpersMakropol and the Doom Room Team

Nikolaj Vitting Hermann

METRO GUIDE AND MAP

DANTAXI: +45 70 25 25 25

WIFI DR BYEN: NET: DR1234 - CODE: DR1234

RESTAURANTBoston Grill MayfairColbjørnsensgade 6-81652 København V

FESTIVAL CONTACT: Kåre V. Poulsen, kpo@dr.dk, +4523238676

nordvision.org